2009 Marketing Trends_Cone

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2009 Marketing Trends
5 Big ideas from top brands

Fierce competition:
Rivals square off

McDonald’s vs. Starbucks

Mac vs. PC

1
Comcast vs. Verizon FiOS

Quizno’s vs. Subway
Property of Cone. Not for Distribution.

All aTwitter:
Marketers are going twazy

search.twitter.com

@choicehotels

Best Buy Job Overview

Bing.com @pizzahut

Property of Cone. Not for Distribution.
2

Everywhere you want to be:
Mobile Apps

Godiva Mobile

Dockers Shakable App

3
“Drinkspiration” by Absolut

Property of Cone. Not for Distribution. MasterCard “Priceless Picks”

“Video killed the radio star”:
Marketers turn to Web video

AirTran “Internetiquette”

Taco Bell “It’s All About the Roosevelts”

Property of Cone. Not for Distribution. Tampax “Zack16.com”
4

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2009 Marketing Trends_Cone

1. 2009 Marketing Trends 5 Big ideas from top brands

2. Fierce competition: Rivals square off McDonald’s vs. Starbucks Mac vs. PC 1 Comcast vs. Verizon FiOS Quizno’s vs. Subway Property of Cone. Not for Distribution.

3. All aTwitter: Marketers are going twazy search.twitter.com @choicehotels Best Buy Job Overview Bing.com @pizzahut Property of Cone. Not for Distribution. 2

4. Everywhere you want to be: Mobile Apps Godiva Mobile Dockers Shakable App 3 “Drinkspiration” by Absolut Property of Cone. Not for Distribution. MasterCard “Priceless Picks”

5. “Video killed the radio star”: Marketers turn to Web video AirTran “Internetiquette” Taco Bell “It’s All About the Roosevelts” Property of Cone. Not for Distribution. Tampax “Zack16.com” 4

6. I hardly recognize myself: Brand revitalizations Denny’s Syfy Channel Pepsi Snapple Property of Cone. Not for Distribution. 5

Notes de l'éditeur

86% of marketing use Twitter as a marketing tool, more than blogs linked in or Facebook-- Social Media Marketing Industry Report
1.5 bill iPhone apps downloaded as of July 2009-- Apple
By 2013 1 billion viewers will access video via the Web-- ABI Research