Connection2 is an independent B2B sales and marketing agency specializing in the tech sector with over 15 years of experience. They provide integrated managed marketing services including data analytics, creative content, lead generation, marketing automation, and social media to deliver qualified leads and increase sales for their clients. Connection2 works as a trusted partner to represent their clients and boost sales through personalized outbound and inbound marketing campaigns.

1. Managed Marketing
Services Overview
August 2013

2. About Connection2
Independent B2B Sales & Marketing
Agency specialising in the Tech Sector
15+ Years experience in delivering new
business for our client
Ranked in the Top 20 fastest growing B2B
marketing agencies

3. Our clients include...

4. What our clients say...
“Connection2 has consistently delivered me Sales ready
leads that have boosted sales to IBM Partners by 23%.”
“From the very beginning, Connection2 worked with us as a
trusted partner, representing our company in an exemplary
fashion.”
“The personal approach provided by Connection2 has resulted in a
significant return on investment. Put in ‘High Street’ terms, the
Connection2 contact with resellers has been reflected by a
corresponding increase in basket size.”

5. ...for our clients
We use our Integrated Managed Services to create
Awareness & Inbound Dialogue that delivers...
• A stream of qualified leads
• Actionable awareness in your target areas
• And a resulting increase in actual sales

6. Integrated Managed Services
Data & analytics
Creative & content
Channel development
Lead generation
Marketing automation
Social media

7. Data and analytics
Data sourcing, validation and cleansing
Data ‘health-check’
Data Analytics:
• Profiling and enterprise mapping
• Propensity to purchase / share of wallet
• Partner analytics – ranking / scoring / modeling
Marketing Automation services:
• Re-qualifying/nurture low scoring leads
• Data verification and enhancement
• Data mapping & uploading
Data Management best practice

8. Creative and content
Copy & creative
Email and landing pages
Web / blog, design and hosting
Graphic design
Digital & social
Direct mail & collateral
Video

9. Channel development
Business Partner engagement
• Channel analysis and consulting
• Partner Recruitment and on-boarding
• Partner Go-to-Market campaigns
• Syndicated content platform for Partners
• Channel leads through Social Media
• Partner fund management and auditing

10. Lead generation
Proven methodology for Demand Gen & Nurturing
Complements Social Media & Digital campaigns:
• Research & Gap
Analysis
• Lead generation /
appointment setting
• Tele-prospecting
• Prospect nurturing
• Partner recruitment /
development
• Chat / click-thru’/ query
follow-up
• Tactical sales calling
within a campaign
• Tele-sales
• Event / webinar boosting
• Social Leads

11. Marketing automation services
Data verification, cleansing and acquisition
Management & reporting of your MA platform
Data dashboard / reporting
Automated follow-up / trigger campaigns
Consulting

12. Social media
A Managed Service for delivering regular, relevant
and approved content to your clients
Lead generation for your social channel
Social marketing prospecting
Social media segmentation

13. To conclude
Connection2 can help you win New Business:
• Deliver qualified leads
• Develop innovative campaigns
• Integrate your in / out-bound processes
• Automate marketing processes
• Increase your business pipeline

14. Contacts
Thomas Hughes CEO thughes@connection2.com
Andy Gilbert Group Account Director agilbert@connection2.com
Phil Brooks Operations Director pbrooks@connection2.com
• Beacontree Plaza | Reading | RG2 0BS
• +44 (0)118 923 2700
www.connection2.com