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I'm Senior Lecturer and Course Director within the School of Marketing, PR and Communications, responsible for our two Undergraduate Marketing degrees BA (Hons) Marketing Management and BA (Hons) Marketing with Advertising Management. I've brought in the CIM Graduate Gateway, BING Forward and Google Online Marketing Challenge for the Undergraduate degrees - adding a level of professional education and qualification to the already high quality degree content. I am a Lead Examiner with the CIM for Digital Marketing, as well as one of their Specialist Awards/Modules - Mobile Marketing in Practice - and an Examiner with the University of Cambridge. I'm also a practising marketer as well...