1. Prepared by:
Kathy Jones, ABR
Sales Associate
Long & Foster® Real Estate, Inc.
43490 Yukon Dr., Suite 105
Ashburn, VA 20147
(703)726-3417
(877) 724-9494
(703) 724-9508
kathy.jones@longandfoster.com
THE HOME SELLER’S ADVANTAGE
Prepared Especially for:
Mr. and Mrs. Moulay Alaoui
43122 Crosswind Terr.
Broadlands, Virginia 20148
November 15, 2010
2. Long & Foster®
Real Estate, Inc.
• #1 privately-owned real estate company in America
• Over 200 sales offices
• Nearly 13,000 professional Sales Associates
• Annual sales of nearly $51.5 billion in 2009
• More than a great real estate company – we’re also a
great Mortgage, Title, and Insurance company
3. Why Long & Foster®
• Leader in listing and selling homes
• 98% customer satisfaction rating
• Vast pool of referrals from previously satisfied
customers
• Members of a national relocation network
• We know successful methods for getting your home
ready to show
4. For marketing the property located at:
43122 Crosswind Terr.
Half Baths 2
5. Recently Sold
43160 Ivywood Ter
What's New? Everything! New Granite
Counters, New Stainless Steel Sink, New
Appliances, New Paint Throughout Entire
House, New Ceramic Tile Flooring In Master
Bath! Fully Finished Walkout Lower Lever
With Gas Fireplace. Come See This Lovely 3br,
2full, 2half Bath, 2-Car Garage End Unit
Townhome In Beloved Broadlands! Very Low
Hoa Fee With Excellent
List Price $345,000
Sold Price $350,000
Sold Date 08/31/10
DOM 3
Sell Concess 0
Neighborhood Broadlands
Year Built 1997
Fin SqFt 1960
Lot Size 0.060009
Style Colonial
Bedrooms 3
Full Baths 2
Half Baths 2
6. Recently Sold
22043 Avonworth Sq
Wood Floors On Entire Main Level, Deck,
Fence And 2 Car Garage
List Price $360,000
Sold Price $360,000
Sold Date 08/26/10
DOM 131
Sell Concess 10000
Neighborhood Broadlands South
Year Built 2006
Fin SqFt 2116
Lot Size 0.039991
Style Colonial
Bedrooms 3
Full Baths 2
Half Baths 2
7. Recently Sold
22076 Dilworth Sq
Beautiful Townhouse In Broadlands South.
Featuring 3 Finished Levels, 2 Car Garage, 3
Br, 2 Full Baths, And 2 Half Baths All In
Perfect Move-In Condition. Professional Short
Sell Team Working With The Bank To Make
This One Happen. You Will Want To See This
Home And Give It Serious Consideration.
Agents Please See General Remarks About
Showing.
List Price $365,000
Sold Price $365,000
Sold Date 09/30/10
DOM 78
Sell Concess 10950
Neighborhood Broadlands South
Year Built 2007
Fin SqFt 0
Lot Size 0.039991
Style Colonial
Bedrooms 3
Full Baths 2
Half Baths 2
8. 43122 Crosswind Terr. 43160 Ivywood Ter 22043 Avonworth Sq 22076 Dilworth Sq
Status Recently Sold Recently Sold Recently Sold
List Price $345,000 $360,000 $365,000
Sold Price $350,000 $360,000 $365,000
Sold Date 08/31/10 08/26/10 09/30/10
DOM 3 131 78
Sell Concess 0 10000 10950
Neighborhood Broadlands Broadlands Broadlands South Broadlands South
Year Built 2004 1997 2006 2007
Fin SqFt 2121 1960 2116 0
Lot Size .05 0.060009 0.039991 0.039991
Style Townhouse Colonial Colonial Colonial
Bedrooms 4 3 3 3
Full Baths 2 2 2 2
Half Baths 2 2 2 2
10. Graphic Analysis of Recently Sold Properties
Average Sale To List Ratio: 100.47% Average Year Built: 2003
Summary Statistics of 3 Properties
11. 4 S 22076 Dilworth Sq
Map of Comparable Properties
12. Pricing Your Property to Sell
• Pricing your property correctly is crucial
• You want to sell your property in a timely manner
at the highest price possible
• Current market conditions determine the value
13. Intelligent Pricing
• By pricing your property
at market value, you
expose it to a much
greater percentage of
prospective buyers.
• This increases your
chances for a sale while
ensuring a final sale
price that properly
reflects the market value
of your home.
14. Activity vs. Timing
• A property attracts the most
attention, excitement, and
interest from the real estate
community and potential
buyers when it is first listed
on the market.
• Improper pricing at the
initial listing misses out on
this peak interest period
and may result in your
property languishing on the
market.
15. The Effect of Overpricing
• Improper pricing may lead
to a below market value
sale price, or even worse,
no sale at all.
• Your home has the highest
chances for a fruitful sale
when it is new on the
market and the price is
reasonably established.
16. Pricing Your Property to Sell
Analysis of the comparable properties
suggests a list price range of:
$347,583 to $359,083
17. Kathy Jones, ABR
Sales Associate
Long & Foster® Real Estate, Inc.
43490 Yukon Dr., Suite 105
Ashburn, VA 20147
(703)726-3417
(877) 724-9494
(703) 724-9508
kathy.jones@longandfoster.com
We’re ready to go to work for you now!
In Conclusion
List your home with Kathy Jones and you’ll receive:
• Excellent service and support
• A thorough market analysis of your home
• A winning marketing plan
• The full resources of The Long & Foster®
Companies
