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May 2016
The Online Project
The Power of
Data Driven Marketing
Today’s pitch
Insightsderived from good data + strong
creative execution + agile marketing, results
in effective communication
April Fool’s Day
Global Reference
89 million people globally play an April Fool’s
Day Joke every year
40% of people use Facebook for their April
Fools Prank
Source: Statisticsbrain.com
Annual Calendar Events
- 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000
April Fool's Day
Mother's Day
Valentine's Day
Earth day
Eid Al-Fiter
Christams
New Year's Eve
Conversations
706.7K
215.5K
71.4K
6K
121K
508.6K
124.8K
Music Scene
Cultural & Religious
concerns
Sports and football
Sports and football
Video Games
Politics
Politics
Nescafe
April Fool’s Day
Nescafe Insights
Arabic content outperforms English content
Women on our platform engage more
Friday morning posts get excellent attention
Don’t try to target everyone
Summary
Good data & insights coupled with creative
execution and an agile marketing team will
produce effective marketing results
Questions?
Thank You

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Digital Tuesday Dubaï May 17th 2016 - Ramzi Halaby - Data driven marketing

Notes de l'éditeur

  1. Eid Al-Fiter count is the total on three days (2.12 million mentions) divided by three.