DT DUBAI 2016 (May 29th) - Izu Nwa-Chukwu (Edelman DABO) "The rise of social video"

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Cristal Events

Données & analyses

5BILLION
VIDEO
VIEWS A
DAY ON
YOUTUBE
300HOURS OF VIDEO
UPLOADED PER
MINUTE ON
YOUTUBE
8
BILLION
DAILY
VIEWS ON
FACEBOOK
7
BILLION
DAILY
VIEWS ON
SNAPCHAT

80%
The fastest growth rate
YouTube has seen in 2
IN MENA, GROWTH
IN WATCH TIME
ACCELERATED & IS
NOW UP OVER 80%

WE LOVE
SOCIAL VIDEO
BUT
WHY?
• WE CHOOSE WHAT
WE WANT TO
WATCH
• WE ARE ALL
PUBLISHERS NOW
• WE ARE ALWAYS
LIVE

BE PREPARED TO SPEND
GET ALL EMOTIONAL
ABOUT IT
MAKE IT SNACKABLE
BE CREATIVE AND
INNOVATIVE
TELL YOUR
STORY AND
MAKE IT
ENTERTAINING

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