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Social media success with oracle srm monitoring & analysis
1. Learn to monitor and analyze what consumers (and
prospects) are talking about your brand, products in
Social Media.
Agenda
• Introduction to Social Relationship Management
• What is ZMOT (Zero Moment Of Truth)
• ZMOT & Social Media
• Social Monitoring
• Social Analytics "What to analyze"
• Oracle SRM Suite "Product Overview"
• Oracle Social Monitoring Cloud Service
"Engagement and Monitoring Cloud Service"
• Oracle Social Analytics Cloud Service
• Next Steps: Social CRM Maturity ladder
• SRM Demo between Q & A
Social media can help you build long
lasting relationships with your best
customers
We are teaming up with this webinar to show you
how you can use Oracle SRM Monitoring & Analysis
tool to build stronger social relationships.
Social Media Strategy will give clarity in terms of
which steps need your business understanding and
experience, and which steps can safely be handed
over to someone else. In general, it is advisable to
work on a hybrid model where the control and the
responsibilities stay with the Social Media