General capabilities presentation for Crossbow Group. As of November, 2009.

1. Capabilities Presentation November, 2009

3. Crossbow Group We excel at developing creative marketing solutions that overcome the complex challenges associated with acquiring, retaining and managing customers. With a solid grounding in the disciplines of conventional and interactive brand marketing and direct response, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds your expectations . Ours is a direct approach that works .

6. Clients

9. Case Study: Bocada We re-built the Bocada brand and lead generation infrastucture in less than 8 weeks. Lead generation programs fueled a 55% increase in qualified leads.

10. Case Study: Intuit Our crossbrand, multichannel campaign for the QuickBooks brands exceeded projections by 2.5X .

11. Case Study: Spotfire “ Crossbow Group built a high-impact, fully integrated lead generation and client communication program for us in just a few weeks. Even during an intense ramp-up period they were responsive, proactive and professional .” -David Bailey Director of Marketing, Spotfire

12. Case Study: GeoTrust “ Crossbow created the corporate look and feel, all our collateral and a web site that is more functional for our customers and gave us a more professional image. Working with Crossbow has been a great experience -they have fresh, creative ideas, work within budget and deliver on time.” -Kae Kronthaler-Williams VP of Marketing, GeoTrust

13. Case Study: Intuit We were agency of record for this division of Intuit, having reduced their cost per sale over 55% . The hallmark of our successful campaign: integration of media channels.

14. Case Study: Numara Software We developed a multi-platform campaign in approximately one month from kick-off.

15. Case Study: Trend Micro Trial downloads from enterprise prospects increased by almost 500% (see results for SMB campaigns on slide 18)

16. Case Study: The First Years “ Crossbow Group helped TFY cost-effectively build one-to-one relationships with more than 10% of our target market in just six months. They delivered big marketing company thinking and results at a fraction of the cost.” -Rick Schaub Executive Vice President, The First Years

17. Work: Yahoo Crossbow introduced a new suite of collateral for Yahoo’s SMB sales team.

18. Case Study: Weekly Reader Renewals increased 35% and subscriptions met plan for the first time in four years after we started working with Weekly Reader.

19. Case Study: Trend Micro Trial downloads from targeted SMBs increased by over 250%

20. Work: CIGNA HealthCare We developed an integrated (offline + online) campaign to introduce CIGNA’s new myCIGNA CRM

21. Work: MetLife We developed an integrated (offline + online) communications system for MetLife’s Mature Market Institute

22. Case Study: Master Card The # of MetroCard “chargers” increased by 24% in the quarter the campaign ran

24. Case Study: NewRiver Lead flow exceeded projections by over 150%

25. Case Study: QuickBooks Payroll Payroll subscriptions recently passed 1,000,000

26. Other media: Print

27. Other media: Print

28. Other media: Catalogs

29. Other media: TV and radio Click on either box to run ad.

30. Other specialty: CRM We’ve developed the strategy, infrastructure (for both B2C and B2B firms) and entire marketing communications program for many firms.

31. Other specialty: SEO and PPC