Human-Centered Design for Social Innovation Class 5 Moving Forward
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This document provides guidance on developing and scaling a new idea or business through various stages. It discusses creating an action plan after evaluating key interaction points and resource needs. A pilot project is then recommended to test the idea on a small scale by establishing a business model, determining what variables to test, and creating a launch plan. Finally, it outlines strategies for scaling the idea through bootstrapping, franchising, or integrating with other organizations.
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Human-Centered Design for Social Innovation Class 5 Moving Forward
- 6. Evaluate your experience map Identify the key moments when users might interact with your idea.
- 7. Specify the materials you need Based on your prototyping process.
- 8. Calculate the funds you’ll need Money is often a scarce resource for an entrepreneur.
- 9. Identify partners to work with Create an overview of people who can help you realize your idea.
- 10. Finally… Create an action plan
- 11. Evaluate your Experience Map Specify the materials you need Calculate the funds you need Identify partners to work with Create an action plan
- 13. Then, you need……
- 14. Pilot Start Small To Learn What Works.
- 15. A pilot is designed primarily to test the desirability, feasibility, and viability of your idea with customers at a small scale and on a limited budget.
- 16. Establish a Business Model Determine what to test Create a launch plan
- 17. Establish a business model Customer Who is the customer for your product or service? Offer What is the value proposition that will make customers wish to use your product or service? Revenue How will your product or service make money or otherwise sustain itself in the marketplace? Touchpoints How will customers learn about your product or service? Where will they access it?
- 18. Determine what to test During a pilot, it is important to test different variables that will impact the success of your idea once it goes to scale. Pricing Payment Options Incentives Customer retention Customer experience
- 19. Create a launch plan Consider these in advance of launching a pilot. Select your partners(upstream and downstream) Pick your staff Find a location Set your initial price Establish your branding
- 20. Scale Develop a strategy for growing your idea over time.
- 21. BOOTSTRAPPING What is it? Raising capital to expand and replicate your pilot model without external partner. When does it make sense? A. Working with local social entrepreneurs and other community partners proves infeasible. B. Your idea is so promising, and it becomes a highly lucrative and investor- friendly business.
- 22. FRANCHISING What is it? Selling or licensing a business package to entrepreneurs consisting of a fully branded, ready-to-run social enterprise. When does it make sense? If there are other social entrepreneurs who are interested in your idea and would be in a position to run their own sales and operations.
- 23. INTEGRATION What is it? Combining forces with an existing social enterprise, government program, or nonprofit. When does it make sense? When you’ve identified how your design might complement or leverage the offers of already existing organizations, products, or services.
- 24. -End-