This document provides guidance on developing and scaling a new idea or business through various stages. It discusses creating an action plan after evaluating key interaction points and resource needs. A pilot project is then recommended to test the idea on a small scale by establishing a business model, determining what variables to test, and creating a launch plan. Finally, it outlines strategies for scaling the idea through bootstrapping, franchising, or integrating with other organizations.

1. Class 5
Moving Forward

5. Now, you need……

6. Evaluate your experience map
Identify the key moments when users
might interact with your idea.

7. Specify the materials you need
Based on your prototyping process.

8. Calculate the funds you’ll need
Money is often a scarce resource for an entrepreneur.

9. Identify partners to work with
Create an overview of people who can help you realize your idea.

10. Finally…
Create an action plan

11. Evaluate your
Experience Map
Specify the materials you need
Calculate the
funds you need
Identify partners to work with
Create an action plan

12. For your reference

13. Then, you need……

14. Pilot
Start Small To Learn What Works.

15. A pilot is designed primarily to test the desirability, feasibility,
and viability of your idea with customers at a small scale and on
a limited budget.

16. Establish a Business Model
Determine what to test
Create a launch plan

17. Establish a business model
Customer
Who is the customer for your product or service?
Offer
What is the value proposition that will make customers
wish to use your product or service?
Revenue
How will your product or service make money or
otherwise sustain itself in the marketplace?
Touchpoints
How will customers learn about your product or service?
Where will they access it?

18. Determine what to test
During a pilot, it is important to test different variables
that will impact the success of your idea once it goes to scale.
Pricing
Payment Options
Incentives
Customer retention
Customer experience

19. Create a launch plan
Consider these in advance of launching a pilot.
Select your partners(upstream and downstream)
Pick your staff
Find a location
Set your initial price
Establish your branding

20. Scale
Develop a strategy for growing your idea over time.

21. BOOTSTRAPPING
What is it?
Raising capital to expand and replicate your pilot model without external partner.
When does it make sense?
A. Working with local social entrepreneurs and other community partners proves
infeasible.
B. Your idea is so promising, and it becomes a highly lucrative and investor-
friendly business.

22. FRANCHISING
What is it?
Selling or licensing a business package to entrepreneurs consisting of a fully
branded, ready-to-run social enterprise.
When does it make sense?
If there are other social entrepreneurs who are interested in your idea and would
be in a position to run their own sales and operations.

23. INTEGRATION
What is it?
Combining forces with an existing social enterprise, government program, or
nonprofit.
When does it make sense?
When you’ve identified how your design might complement or leverage the offers
of already existing organizations, products, or services.

24. -End-