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The impact of Social Media  on Recruitment Update July ‘09
72.9% 5.1m 29.8m 5.4m 3.7m 17.8m 61.0m The opportunity in context 0.26m Source: UM Wave 3
Blogging Micro blogging RSS Widgets Networks Imagery Video Podcasting Forums Chat Source: UM Wave 3 *Twitter Grader Social Media 62% read 29.0% write 21.1% belong 77.0% watch 40.2% listen No14 Sydney* 47.4% post 28.2% upload 74% message 24.6% feed
[object Object],[object Object],[object Object],[object Object]
Do you or your company use social media to support  recruitment activity? 1. Jobvite Inc, 2008 and 2009
Which social media sites does your organisation use? FEMA Categories Best Employer Brand A well-executed employer brand can make a profound difference to an employer’s recruitment and retention. This award is open to any corporate employer or recruiter that has successfully developed and executed a brand strategy designed to attract and retain quality staff within their organisation. The judges are looking for work that impacts the whole employee lifecycle from profile raising and attraction through to on-boarding and engagement. To ensure we understand the thinking, strategy and execution behind the brand, how it’s worked both inside and out of the organisation and shows a positive employee experience; please answer the following components: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FEMA Categories Best Employer Brand A well-executed employer brand can make a profound difference to an employer’s recruitment and retention. This award is open to any corporate employer or recruiter that has successfully developed and executed a brand strategy designed to attract and retain quality staff within their organisation. The judges are looking for work that impacts the whole employee lifecycle from profile raising and attraction through to on-boarding and engagement. To ensure we understand the thinking, strategy and execution behind the brand, how it’s worked both inside and out of the organisation and shows a positive employee experience; please answer the following components: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1% Second Life 6 10% Ning 6% Ning 5 11% MySpace 13% MySpace 4 42% Twitter 17% Jobster 3 58% Facebook 36% Facebook 2 95% Linkedin 80% Linkedin 1 % 2009 % 2008
Social media strategy is not about technology
What does your organisation use social media for? Source, Jobvites Inc, 2008 and 2009
Type of candidates attracted through social media  1% Source, Jobvites Inc, 2009
Where’s the money being spent on candidate attraction Likely to spend more in FY10 Likely to less more in FY10 Source, Jobvites Inc, 2009
Has your organisation hired an applicant through social media? Source, Jobvites Inc, 2009
Job aggregation sites serving job adverts through to social media platforms extends reach and relevance
Clouds make searches relational and increase relevance
 
Blogs can easily be served into social media profiles
 
The sum of all the jobs publicised on Twitter makes it the  5 th  largest job board  in the world.
Benefits of effective use of Social Media ,[object Object],Source: onrec.com
“ My concern is that it may bring the judging  and discrimination earlier on in the recruitment  process without much basis for it,  and so will invariably become a major issue for  employers and recruiters.”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What do you want to achieve?
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Recruiting using Social Media

  • 1. The impact of Social Media on Recruitment Update July ‘09
  • 2. 72.9% 5.1m 29.8m 5.4m 3.7m 17.8m 61.0m The opportunity in context 0.26m Source: UM Wave 3
  • 3. Blogging Micro blogging RSS Widgets Networks Imagery Video Podcasting Forums Chat Source: UM Wave 3 *Twitter Grader Social Media 62% read 29.0% write 21.1% belong 77.0% watch 40.2% listen No14 Sydney* 47.4% post 28.2% upload 74% message 24.6% feed
  • 4.
  • 5. Do you or your company use social media to support recruitment activity? 1. Jobvite Inc, 2008 and 2009
  • 6.
  • 7. Social media strategy is not about technology
  • 8. What does your organisation use social media for? Source, Jobvites Inc, 2008 and 2009
  • 9. Type of candidates attracted through social media 1% Source, Jobvites Inc, 2009
  • 10. Where’s the money being spent on candidate attraction Likely to spend more in FY10 Likely to less more in FY10 Source, Jobvites Inc, 2009
  • 11. Has your organisation hired an applicant through social media? Source, Jobvites Inc, 2009
  • 12. Job aggregation sites serving job adverts through to social media platforms extends reach and relevance
  • 13. Clouds make searches relational and increase relevance
  • 14.  
  • 15. Blogs can easily be served into social media profiles
  • 16.  
  • 17. The sum of all the jobs publicised on Twitter makes it the 5 th largest job board in the world.
  • 18.
  • 19. “ My concern is that it may bring the judging and discrimination earlier on in the recruitment process without much basis for it, and so will invariably become a major issue for employers and recruiters.”
  • 20.