Recruiting using Social Media

The impact of Social Media on Recruitment Update July ‘09

72.9% 5.1m 29.8m 5.4m 3.7m 17.8m 61.0m The opportunity in context 0.26m Source: UM Wave 3

Blogging Micro blogging RSS Widgets Networks Imagery Video Podcasting Forums Chat Source: UM Wave 3 *Twitter Grader Social Media 62% read 29.0% write 21.1% belong 77.0% watch 40.2% listen No14 Sydney* 47.4% post 28.2% upload 74% message 24.6% feed

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Do you or your company use social media to support recruitment activity? 1. Jobvite Inc, 2008 and 2009

Which social media sites does your organisation use? FEMA Categories Best Employer Brand A well-executed employer brand can make a profound difference to an employer’s recruitment and retention. This award is open to any corporate employer or recruiter that has successfully developed and executed a brand strategy designed to attract and retain quality staff within their organisation. The judges are looking for work that impacts the whole employee lifecycle from profile raising and attraction through to on-boarding and engagement. To ensure we understand the thinking, strategy and execution behind the brand, how it’s worked both inside and out of the organisation and shows a positive employee experience; please answer the following components: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FEMA Categories Best Employer Brand A well-executed employer brand can make a profound difference to an employer’s recruitment and retention. This award is open to any corporate employer or recruiter that has successfully developed and executed a brand strategy designed to attract and retain quality staff within their organisation. The judges are looking for work that impacts the whole employee lifecycle from profile raising and attraction through to on-boarding and engagement. To ensure we understand the thinking, strategy and execution behind the brand, how it’s worked both inside and out of the organisation and shows a positive employee experience; please answer the following components: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1% Second Life 6 10% Ning 6% Ning 5 11% MySpace 13% MySpace 4 42% Twitter 17% Jobster 3 58% Facebook 36% Facebook 2 95% Linkedin 80% Linkedin 1 % 2009 % 2008

Social media strategy is not about technology

What does your organisation use social media for? Source, Jobvites Inc, 2008 and 2009

Type of candidates attracted through social media 1% Source, Jobvites Inc, 2009

Where’s the money being spent on candidate attraction Likely to spend more in FY10 Likely to less more in FY10 Source, Jobvites Inc, 2009

Has your organisation hired an applicant through social media? Source, Jobvites Inc, 2009

Job aggregation sites serving job adverts through to social media platforms extends reach and relevance

Clouds make searches relational and increase relevance

Blogs can easily be served into social media profiles

The sum of all the jobs publicised on Twitter makes it the 5 th largest job board in the world.

Benefits of effective use of Social Media ,[object Object],Source: onrec.com

“ My concern is that it may bring the judging and discrimination earlier on in the recruitment process without much basis for it, and so will invariably become a major issue for employers and recruiters.”

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Recruiting using Social Media

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