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#ashtag Marketing
Making Your Brand Go Viral
Hashtag Marketing
Hudsons Coffee Marketing Campaign Pitch
Delivered by Daniel Rigby, Head of Social Media
Agency Strengths
• Hashtag Marketing
- Understands New Age Marketing Channels
- Experts in Social Media
- Specialise in Public Relations
• Modern and Professional
- Effective Solutions
- Fresh Ideas
Overview Of Issues
• Severe Lack of Social Media Presence
- Unorganised Facebook Network
- Under 600 Followers Across Instagram
- Inactive LinkedIn and Google+ Accounts
• Lost Opportunities For Consumer Relationships
- Brand Loyalty
- Positive Word of Mouth
Overview Of Issues
• Inactive Marketing Campaigns
- Utilise Marketing Channels Frequented by Target Market
- Increase Brand Awareness
- Keeping Brand in the Mind of Consumers
• Ineffective Marketing Unable to Quell Competition
- Losing Market Share to niche Cafés
- As Well As Other Franchise Café’s
Overview of New Strategies
• Improve Social Media Presence
- Develop Consumer Relationships
- Create Ways To Interact With Consumers
• Early Morning Television Campaigns
- Put the Brand in the Mind of Consumers
Overview of New Strategies
• Newspaper Campaign
- Effective Marketing Channel Used by Target Market
- Easy to Set Up
• Continue With New Direction
- Welcoming Signage
- Warming Interior Redesign
- Emphasis on Staff Friendliness
New Strategies
• Brand Awareness
- Bring The Brand to the Attention of More Consumers
- Maintain The Brand In the Mind of Consumers
• Brand Loyalty
- Customer Retention
Communication Objectives
• Maintain Current Target Market Whilst Attracting New Consumers
- Focus On Retention
• Portray A Warm and Active Community
- Same Message Across All Channels
• Brand Awareness
Current Communication Tools
• Public Relations
- Currently Lacking
• Point Of Purchase Communications
- Critical to Establish Customer Relationships
Suggested Communication Tools
• Improve Public Relations
- Through Social Media Interactions
• Increase Advertising Efforts
- Newspaper Advertisements
- Television Advertisements
Effects of These Strategies
• Increase Brand Awareness
• Increase Customer Retention
• The Suggested Communication Tools Will Synergise To Deliver The Same Message
- High Quality Products
- Friendly Atmosphere
- Affordable Prices
- Convenient Locations
Thanks For Your Time!
• #ashtagMarketing
• #HudsonsCoffee
• #MarketingCampaigns
• #ThanksForConsidering

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Ai2 Marketing Campaign Pitch

  • 1. #ashtag Marketing Making Your Brand Go Viral Hashtag Marketing Hudsons Coffee Marketing Campaign Pitch Delivered by Daniel Rigby, Head of Social Media
  • 2. Agency Strengths • Hashtag Marketing - Understands New Age Marketing Channels - Experts in Social Media - Specialise in Public Relations • Modern and Professional - Effective Solutions - Fresh Ideas
  • 3. Overview Of Issues • Severe Lack of Social Media Presence - Unorganised Facebook Network - Under 600 Followers Across Instagram - Inactive LinkedIn and Google+ Accounts • Lost Opportunities For Consumer Relationships - Brand Loyalty - Positive Word of Mouth
  • 4. Overview Of Issues • Inactive Marketing Campaigns - Utilise Marketing Channels Frequented by Target Market - Increase Brand Awareness - Keeping Brand in the Mind of Consumers • Ineffective Marketing Unable to Quell Competition - Losing Market Share to niche Cafés - As Well As Other Franchise Café’s
  • 5. Overview of New Strategies • Improve Social Media Presence - Develop Consumer Relationships - Create Ways To Interact With Consumers • Early Morning Television Campaigns - Put the Brand in the Mind of Consumers
  • 6. Overview of New Strategies • Newspaper Campaign - Effective Marketing Channel Used by Target Market - Easy to Set Up • Continue With New Direction - Welcoming Signage - Warming Interior Redesign - Emphasis on Staff Friendliness
  • 7. New Strategies • Brand Awareness - Bring The Brand to the Attention of More Consumers - Maintain The Brand In the Mind of Consumers • Brand Loyalty - Customer Retention
  • 8. Communication Objectives • Maintain Current Target Market Whilst Attracting New Consumers - Focus On Retention • Portray A Warm and Active Community - Same Message Across All Channels • Brand Awareness
  • 9. Current Communication Tools • Public Relations - Currently Lacking • Point Of Purchase Communications - Critical to Establish Customer Relationships
  • 10. Suggested Communication Tools • Improve Public Relations - Through Social Media Interactions • Increase Advertising Efforts - Newspaper Advertisements - Television Advertisements
  • 11. Effects of These Strategies • Increase Brand Awareness • Increase Customer Retention • The Suggested Communication Tools Will Synergise To Deliver The Same Message - High Quality Products - Friendly Atmosphere - Affordable Prices - Convenient Locations
  • 12. Thanks For Your Time! • #ashtagMarketing • #HudsonsCoffee • #MarketingCampaigns • #ThanksForConsidering