BMA349 Marketing Campaign Slides

1. #ashtag Marketing
Making Your Brand Go Viral
Hashtag Marketing
Hudsons Coffee Marketing Campaign Pitch
Delivered by Daniel Rigby, Head of Social Media

2. Agency Strengths
• Hashtag Marketing
- Understands New Age Marketing Channels
- Experts in Social Media
- Specialise in Public Relations
• Modern and Professional
- Effective Solutions
- Fresh Ideas

3. Overview Of Issues
• Severe Lack of Social Media Presence
- Unorganised Facebook Network
- Under 600 Followers Across Instagram
- Inactive LinkedIn and Google+ Accounts
• Lost Opportunities For Consumer Relationships
- Brand Loyalty
- Positive Word of Mouth

4. Overview Of Issues
• Inactive Marketing Campaigns
- Utilise Marketing Channels Frequented by Target Market
- Increase Brand Awareness
- Keeping Brand in the Mind of Consumers
• Ineffective Marketing Unable to Quell Competition
- Losing Market Share to niche Cafés
- As Well As Other Franchise Café’s

5. Overview of New Strategies
• Improve Social Media Presence
- Develop Consumer Relationships
- Create Ways To Interact With Consumers
• Early Morning Television Campaigns
- Put the Brand in the Mind of Consumers

6. Overview of New Strategies
• Newspaper Campaign
- Effective Marketing Channel Used by Target Market
- Easy to Set Up
• Continue With New Direction
- Welcoming Signage
- Warming Interior Redesign
- Emphasis on Staff Friendliness

7. New Strategies
• Brand Awareness
- Bring The Brand to the Attention of More Consumers
- Maintain The Brand In the Mind of Consumers
• Brand Loyalty
- Customer Retention

8. Communication Objectives
• Maintain Current Target Market Whilst Attracting New Consumers
- Focus On Retention
• Portray A Warm and Active Community
- Same Message Across All Channels
• Brand Awareness

9. Current Communication Tools
• Public Relations
- Currently Lacking
• Point Of Purchase Communications
- Critical to Establish Customer Relationships

10. Suggested Communication Tools
• Improve Public Relations
- Through Social Media Interactions
• Increase Advertising Efforts
- Newspaper Advertisements
- Television Advertisements

11. Effects of These Strategies
• Increase Brand Awareness
• Increase Customer Retention
• The Suggested Communication Tools Will Synergise To Deliver The Same Message
- High Quality Products
- Friendly Atmosphere
- Affordable Prices
- Convenient Locations

12. Thanks For Your Time!
• #ashtagMarketing
• #HudsonsCoffee
• #MarketingCampaigns
• #ThanksForConsidering