One of the great things about EDW is that each year new people join the Data Management community, and bring new perspectives to the challenges we all work with. At the same time, there are some questions that are re-raised very year, as the pool of talent is refreshed! One is "How should I start with metadata management?" Initial metadata management projects often founder because they are wrongly scoped, wrongly structured, poorly justified or based on unverified assumptions. Drawing on many years of experience, Ian Rowlands, ASG's VP of Product Management for metadata solutions will walk areas that have to be considered to establish an environment for metadata success. The focus will be on: Justifying metadata management Managing your stakeholders Scoping a project Marketing your solution Managing for sustainability Working with vendors This webinar will preview the upcoming talk at Enterprise Data World 2014 Conference & Expo.

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Copyright © 2014 ASG.
All rights reserved.
THE AGENDA FOR MY EDW2014 SESSION …
METADATA MANAGEMENT – GETTING
OFF ON THE RIGHT FOOT!
Ian Rowlands
Vice President of Product Management
March 18, 2014

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Justifying
metadata
management
Managing
your
stakeholders
Scoping a
project
Marketing
your solution
Managing for
sustainability
Working with
vendors
TODAYS’ AGENDA
THE FOCUS WILL BE ON:
Specifically – Why do these topics
matter?

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SHAMELESSLY STOLEN CARTOON #1
WHY MANAGE METADATA?

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Justifying
metadata
management
Managing
your
stakeholders
Scoping a
project
Marketing
your solution
Managing for
sustainability
Working with
vendors
AT EDW, THE AGENDA’S THE SAME
THE FOCUS SHIFTS
Specifically – how can these topics
be addressed?

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Funding
Accountability
Focus
WHY BOTHER JUSTIFYING METADATA
MANAGEMENT?(IS THAT A SERIOUS QUESTION?)

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The money
Business
Managers
Business
Users
IT Managers IT users
Infrastructure
providers
MANAGING YOUR STAKEHOLDERS
THOSE WHO CAN BE IMPACTED BY METADATA MANAGEMENT
ACTIVITIES

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• Understanding use cases
• Providing dataResources
• On funding
• On other stakeholders
• On the business as a whole
Influence
• Functional
• TimingRequirements
• Resourcing
• Schedule
• Survival
Impact
MANAGING YOUR STAKEHOLDERS
WHY SHOULD THIS BE AN EXPLICIT CONCERN?

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SHAMELESSLY STOLEN CARTOON #2
WHAT YOUR STAKEHOLDERS THINK OF METADATA

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Scope
Time
Money
Resources
SCOPING A PROJECT
WHY DOES IT MATTER HOW BIG THE ELEPHANT IS?
Metadata
Sources
User
Community
Application
Capability
Integration
Opportunities
Critical Issue
--
Expectation
Management

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Acquisition
• Obtaining
sponsorship,
funding and
involvement
Adoption
• Gaining users,
value and
direction
Extension
• Understanding,
and getting
support for, the
next big thing
for the
business
MARKETING YOUR SOLUTION
IT’S THE MONEY!

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Information
Assets are out of
control
Triggering event
occurs
Management
decides to invest
in metadata
Metadata
Evangelist
appointed
Initial project is
successful
Enthusiasm
wanes
Evangelist
departs
Metadata
program decays
MANAGING FOR SUSTAINABILITY
LONG TERM VALUE OVER SHORT TERM ENTHUSIASM – AVOID THIS
CYCLE
Not unique to
metadata – a
challenge to every
project dependent
on “hard”
technology

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Business needs
Metadata
sources
Metadata
technology
WORKING WITH VENDORS
IT’S NOT “US AGAINST THEM’ BUT GOALS ARE NOT THE SAME
The big issue is
that timelines don’t
coordinate.
Making sure that
the business is the
big wheel drives
sustainability.

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Ian Rowlands
Vice President of Product
Management
Ian.rowlands@asg.com
+1 239.450.3696

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THANK YOU
Copyright © 2014 ASG.
All rights reserved.