R+I capabilities deck 2016 A fast-growing content marketing agency that creates successful branded content campaigns for leading brands. We deliver content marketing solutions to help brands connect with influential consumers.

1. Innovative narrative
for modern brands
© 2016 R+I Creative ltd. www.ricreative.com

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We deliver content marketing solutions to help brands
connect with influential consumers & audiences

3. So What is
Content Marketing?
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Content marketing is about...
Creating and distributing relevant
and valuable content
Source: Content Marketing Institute

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Content marketing is about...
Attracting, acquiring, and engaging a clearly
defined and understood target audience
Source: Content Marketing Institute

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Content marketing is about...
Creating interesting information your
customers are passionate about so they
actually pay attention to you
Source: Content Marketing Institute

7. A content marketing strategy can leverage all story channels
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7Source: Content Marketing Institute
Print Online In-person Mobile Social, etc… Video

8. 4 Reasons to
work with us
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9. We create all types of formats
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& we know which one is the best to meet your goals.
1 We are content specialists

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We have proved it with our previous works for leading brands.
2We create successful content
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6 MILLION 1.1 MILLION 350K 2 MILLION
Views Views Views Views
Ubisoft Paypal Avex Entertainment
#2
Influencers Film

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Influencers Film Reebok Paypal Rethink.Asia
To create relevant stories & maximize the impact of your campaign
3We engage the right influencers
Dao Yi Chow Steve
Stoute
Vanness Wu Swizz Beatz YellOwStaR Fu Sheng (Cheetah Mobile)
CULTURAL
INFLUENCERS
CELEBRITIES NEXT GENERATION
ATHLETES
TOP BUSINESS
LEADERS
2013
CFDA Winner
Ad Age
Executive of the
Year
MTV Music Awards
Taiwan Nominee
3x Grammy
Awards Winner
Head of eSports
Paris Saint-Germain
Largest internet and
mobile security corporation
in China
#2

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Abi Findlay,
Brand & Creative Director Nike Foundation
Salah Al-Dujaili,
Brand Manager Ubisoft Germany
Sebastien Besson,
CEO of Armand de Brignac
“The whole organization thinks it's an
amazing film and it so brilliantly captures
what Girl Hub Rwanda is.
We now have a tool that we can show to
partners, potential funders and they get what
we do and can see how important and
incredible our work is.”
“The feedback we are receiving from
press, community and influencers for The
Division: Into Chaos is amazing in regards
to production value and narrative giving a
real added value to our game, and is
already exceeding what we envisioned
for this documentary production.”
“R+I Creative team was able to
understand the very essence of our
brand and delivered an event exceeding
all expectations.
The team intuitively knew what needed
to be done and ensured all the big and
small details were covered.”
4We strive to deliver excellent services
We know how to take care of your needs to exceed your expectations.

13. Design
• Motion Graphics
• Digital Design
• Display Content
• Creative & Art Direction
• Brand Identity
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• Branded videos
• Brand documentaries
• Commercials
• VR & AR
• Teaser videos
• Viral videos
• Case Study videos
• Corporate/Institutional videos
• Look Book videos
• Music videos
• Event Recap videos
• Website / App
• User Experience
• Social Media
• Live Event
• Product Launch
Services
/Products
Interactive
Brand Experience
End-to-end Production
Distribution & Media
Video Content

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We are a creative partner for global companies
and the world next top brands
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15. Check out
our recent
work
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16. ENGAGING A WIDER
AUDIENCE BEYOND
GAMERS
An immersive and informative genre between docu-
style film and real-life situations to show how to react
to a situation of chaos following a pandemic, mixing
gameplay and reality, staging the realistic plausibility
of this scenario with the help of experts interviews.
Ubisoft: The Division “Into Chaos”
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View Case
Brand Documentary

17. HOW TO PROMOTE PRODUCT
FEATURES THROUGH VISUAL
METAPHORS
Composed of different creative techniques mixing
shoot, stock, animated stills, kinetic typography with a
quirky narrator, R+I created 8 films for Mazda Space,
a 2,000m2 facility in the heart of Barcelona that
serves as the central hub for the company’s European
events.
Mazda: Cool Car Content
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View Case
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Viral videos

18. INTRODUCING A
MODERN LUXURY BRAND
TO A NEW MARKET
Armand de Brignac:
Official Singapore Launch
During the F1 Grand Prix Week and Armand de Brignac (Ace of Spades) official
launch in Singapore, R+I has designed and developed an exclusive brand
experience event for the launch of the champagne in a iconic venue:
The Marina Bay Sand’s CE LA VI — A venue selected as a celebration of this
unique view to Singapore’s Formula One. To add further spice to what already
promised to be a memorable launch, R+I, in partnership with BlippAR, has created
a unique experience, using the Ace of Spades signature symbol and image
recognition technology. Enabling guests to connect and engage to the brand by
unlocking exclusive and tailor made content.
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View Case
Launch Event
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19. RISE OF NEW HEROES IN
THE GAMING BUSINESS
A thrilling documentary (12mn) featuring 4 French
gaming entrepreneurs telling their stories about their
unusual career paths before they manage to succeed
and live from their passion.
Paypal: Level Up
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View Case
Brand Documentary

20. INTRODUCING A CULTURAL
WINE EXPERIENCE
TO A NEW MARKET
R+I organized a gala dinner to introduce the world-
renowned "Hospices de Beaune" wine auction to
Singapore at the prestigious Raffles Hotel — where
selected Singaporean and representatives from
Hospices de Beaune could meet, discuss and taste
exceptional wines and experience Burgundy’s rich
cultural heritage.
Hospices de Beaune: Wine & Charity
Gala Dinner Singapore
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View Case 20
. Live Event
. Display Content

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View Case
NEW FORMAT BOOSTING
ENGAGEMENT
Founded in 1850, Lane Crawford is China’s first luxury
omni-channel fashion retailer. Featuring the largest
designer brands portfolio (i.e. +800 international
brands) across Womenswear, Menswear, Cosmetics,
Home and Lifestyle, and Fine Jewellery in the region.
To celebrate their cult sneakers brands, Lane
Crawford’s Editorial team approached R+I to find
creative ways to engage their e-commerce platform’s
audience.
Lane Crawford
Advertorial video

22. COMMUNICATE THE
IMPACT OF AN INNOVATIVE
SOCIAL PROGRAM
Girl Hub is a strategic collaboration between the Nike Foundation and the UK’s
Department for International Development (DfiD) that is using an innovative
approach to empower millions of adolescent girls in the global south. Girl Hub
Rwanda worked with girls across the country to create the first teen girl brand
in the nation, Ni Nyampinga, consisting of a free, bi-monthly magazine and a
weekly radio show, produced by girls, for girls. R+I have been charged to deliver
an authentic, quality piece of brand storytelling and frame the story within the
theme of ripple effect and movement.
Nike Foundation: The Ripple Effect
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View Case
Institutional video

23. TURNING AN ICONIC
PLACE TO A DIGITAL
DANCE EXPERIENCE
R+I were approached by the team over at Biborg to
capture and produce a social experiment for the
launch of Just Dance Now mobile game.
The campaign allowed pedestrians to play ‘Just
Dance Now’ on Coca-Cola’s digital Out-of-Home
screen, at one of the most squares in Europe,
Piccadilly Circus.
Ubisoft: Just Dance Now
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View Case
Viral video

24. CELEBRATING THE LAUNCH
OF RED BULL STUDIOS PARIS
Red Bull Studios is an interdisciplinary contemporary
art project, which supports cultural production across
recorded music and broadcast disciplines. The
program provides emerging and established artists
with a platform to realize ambitious projects.
After Auckland, Los Angeles, London and Cape Town,
Red Bull opened their ninth Red Bull Studios in Paris. R
+I were approached by the digital team over at Red
Bull to conceive and design a digital + video concept
called “La Playlist”.
Red Bull: Studios Paris
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. Teaser video
. Website

25. IDENTIFYING KEY
INFLUENCERS DRIVING
CULTURE
INFLUENCERS is a short documentary that explores what it means to be an influencer
and how trends and creativity become contagious today in music, fashion and
entertainment. Through this project, R+I aimed to:
.To share insights on modern pop culture and millennials
.To engage audience in a fashion way
.To innovate on the storytelling format
The project had six million views, was featured on major influential websites and
reviewed by Forbes, Huffington Post, Fast Company, Hypebeast, Complex, Contagious,
PSFK and many other mass media and industry publications.
R+I Lab: Influencers Film
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Documentary

26. ©2016R+ICreativeltd.
Hong Kong 10/F One Island South, 2 Heung Yip Road
Wong Chuk Hang, Hong Kong
+852 3468 7358
hk@ricreative.com
Singapore 29 Niven road,
Singapore 228376
+65 6694 2337
sg@ricreative.com
Paris 25, rue des Longs-Prés
92100 Boulogne-Billancourt, France
+33 1 46 08 00 46
fr@ricreative.com
GET IN TOUCH
WITH US:
www.ricreative.com
Shanghai Frankie Yi / China Representative
+86 132 4804 5841
frankie@ricreative.com