ride to remind USA of MIA & POW + this year=Stars Performance at Lincoln Memorial

1. ROLLING THUNDER
English & Spanish Television Production, Syndication & Broadcast
MIA/POW
300,000 Motorcycles & 600,000 Spectators
National Mall, Pentagon & Lincoln Memorial
Memorial Day Weekend 2012
The number of participants/spectators in the Memorial Day weekend Ride for Freedom has grown from 2,500 to an
estimated 900,000. Rolling Thunder Charities a 501 (c) (3) charitable organization was established in 1987 to help
American veterans and their families. Their major function is to publicize the POW/MIA issue. Rolling Thunder Charities
spends hundreds of thousands of dollars each year in financial support, food, clothing and other essentials to veterans,
homeless veterans and the families in need. The Stars Foundation is partnering with Rolling Thunder Charities to bring
superstars from Nashville to perform songs for the HEARTS on FIRE album with proceeds aiding Rolling Thunder
Charities with country music performances slated for the Lincoln Memorial and Pentagon.
In total, 300,000 motorcycles and 600,000 spectators assemble on Memorial Day weekend for the annual “Ride to the
Wall” in Washington, DC. Profiled ancillary events are staged in harmony at the Lincoln Memorial, Pentagon and
include celebrity musical performances as a prelude to the “Ride to the Wall”.
For the first time in the history of the event Iceman Productions is producing a 26 episode Reality/Documentary
‘Magazine Style’ television series designed to support the POW/MIA cause, packaged to showcase all aspects of the
motorcycle industry (new products, development, performance etc) as the platform to deliver the heartfelt stories of valor
from the American veterans. Select blue chip sponsors are invited to support the extensive on-site agenda and syndicated
broadcast to the armchair viewers throughout North American. Iceman Productions™ is exclusive to the filming,
packaging and syndication of the ready-to-air television programming associated with the Rolling Thunder campaign.
Production sponsors are showcased throughout the filming process with sponsorship packages tailored to meet specific
marketing and financial requirements pursuant to a blue chip client base with quality prime time regularly scheduled
television programming. Rolling-Thunder is fully serviced sponsorship opportunity with syndicated media values topping
5 million dollars. An extensive pre-promotional media campaign includes; highway billboards, print media and ‘on-air’
pre-promotional support from select syndicated network partners involved with the production process.
Patriotism * Courage * Honor * Sacrifice
Rolling Thunder is a USA domestic event sponsored by Rolling Thunder Charities sponsored in part by
The Stars Foundation™.
Contact: Roger J. Piggott iceman59@primus.ca or visit www.iceman.ca

2. MEDIA & PROMOTIONAL OUTLINE:
• Several of Nashville’s top performers will show their support for POW/MIA cause
performing for the HEARTS on FIRE ALBUM™. Select footage taken from the musical
performances in Washington, DC will be utilized to produce an international music video
to aid the cause.
• Lamar Billboards: 100 billboards from Tennessee to Washington. The Nashville office
of Lamar Billboards coordinates our billboard media campaign. Performing artists will be
featured, up to 2 artists per billboard along with event highlights and select sponsor logo
identification.
• Iceman Productions has agreed to cover, film and package the events for inclusion in a
4th quarter syndicated regularly scheduled prime time television campaign reaching 250
million plus television viewers in 30 countries per episode airing. North America is the
primary broadcast market with all programming produced in English & Spanish
languages.
• Sky Angel Television Network will co-sponsor the Ancillary events providing thousands
of dollars in “on-air” pre-promotional media support including specially produced
programming showcasing the activities associated with the Rolling Thunder weekend
and the celebrity concert performances.
• Country Music Television (CMT) Auctions will place our fan based lifetime experience
packages online to promote the event.
• Home Shopping Network- this is a proposed sponsor, once artists are confirmed for
concerts selling celebrity endorsed products with a charity rebate back to the cause.
• Motorcycle Magazines will be contributing pre-event editorial along with post event
summaries and display advertising utilized to showcase sponsors and the event
highlights.
www.thestarsfoundation.com / www.iceman.ca

3. ROLLING THUNDER® CHARITIES, INC.
P.O. BOX 327
NESHANIC STATION, NEW JERSEY 08853
908-369-5439 FAX 908-369-2072
AN ORGANIZATION HELPING VETERANS AND THEIR FAMILY
Ms. Cheryl Robeson Clemmons October 4, 2011
Founder & Chairman
THE STARS FOUNDATION
54 Marina Road
Lake Wylie, SC 29710
Dear Ms. Clemmons,
Rolling Thunder Inc. is pleased to welcome The Stars Foundation along with the production and
promotional services from Iceman Production to the Rolling Thunder Ride to the Wall Rally Memorial
Day weekends in an on-going symbiotic working relationship. The Rolling Thunder event has been in
existence since 1988, when we founded the event for the purpose of providing veterans with aid while
bringing the issue of POW/MIA to the American Public.
With over 900,000 motorcycle riders and spectators participating in our event last year, we see the long
term vision of millions more joining in the cause through global television broadcast and social media and
the new promotional campaigns brought to our Rolling Thunder events. The Stars Foundation's
dedicated efforts will realize global awareness to this worthy cause.
We welcome this generous donation of in kind services and look forward to a fruitful harvest of
sponsorship dollars to aid our bottom line in supporting American veterans and the service organizations
we support. Your efforts to bring country and rock stars and combining that with high profiled sports
such the NASCAR and Mixed Martial Arts programming to our event platform is a powerful addition to
the Ride to the Wall's festivities at the Lincoln Memorial and the agenda set for the Pentagon.
We look forward to a warm and prosperous working relationship with The Stars Foundation and the long
term growth of our mutual visions of bringing hope and a brighter future to those who have served our
great country with dignity, pride and honor.
Sincerely,
Sgt. Artie Muller
Founder/Executive Director