SlideShare une entreprise Scribd logo

Mchenrycounty Keynote

•Télécharger en tant que PPTX, PDF•
•
Demetrio Maguigad
Demetrio Maguigad
FormationBusiness
1  sur  13
Leap into the Social Web Demetrio P. Maguigad, Community Media Workshop
“Understand the tools that will work best for you. Have a way to measure your impact. ” “Explore the social web, find shared interests and listen in on conversations” “Have a plan and craft messages and content that speaks to your audience” Social Media can be like any social gathering or party. You present yourself, listen in, chat with new people, as well as interact in groups of other like minded people.
Types of Social Media Social Networks Broadcasting – Blogs, Micro-Blogs, Podcasts Sharing Platforms – Documents, Photos, Videos, Tagging Collaboration Tools – Wikis, CMS, Basecamp Discussions – Forums, Chatrooms, VOIP Live Broadcasting – Qik, Livecastr, Live Blogs
What do you need to fix a broken sink?
Have a Plan Understand your Organizational goals. Have a communications plan that supports your goals. Identify your audiences on the ground and online. Identify the tools and resources you will need. Measure your impact.
Online goals for your website Persuade ,[object Object]
Educate
Entertain,[object Object]
Listen in on your audiences • Loyal Fans & Supporters • Potential Supporters • Others

Recommandé

Building Community Online
Building Community OnlineBuilding Community Online
Building Community OnlineDemetrio Maguigad
 
Heartland Alliance Social Media Training
Heartland Alliance Social Media TrainingHeartland Alliance Social Media Training
Heartland Alliance Social Media TrainingDemetrio Maguigad
 
Bootcamp2 session1
Bootcamp2 session1Bootcamp2 session1
Bootcamp2 session1Demetrio Maguigad
 
Natas soc medtraining
Natas soc medtrainingNatas soc medtraining
Natas soc medtrainingDemetrio Maguigad
 
Wearemedia Day 1 Tactical
Wearemedia Day 1 TacticalWearemedia Day 1 Tactical
Wearemedia Day 1 TacticalWeAreMedia NTEN
 
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
 
Social Media Outreach
Social Media OutreachSocial Media Outreach
Social Media OutreachHeidi Cool
 
Growing a nonprofit social media strategy: MS NGO Day Sydney 2010
Growing a nonprofit social media strategy: MS NGO Day Sydney 2010Growing a nonprofit social media strategy: MS NGO Day Sydney 2010
Growing a nonprofit social media strategy: MS NGO Day Sydney 2010Shai Coggins
 

Recommandé

Building Community Online
Building Community OnlineBuilding Community Online
Building Community OnlineDemetrio Maguigad
 
Heartland Alliance Social Media Training
Heartland Alliance Social Media TrainingHeartland Alliance Social Media Training
Heartland Alliance Social Media TrainingDemetrio Maguigad
 
Bootcamp2 session1
Bootcamp2 session1Bootcamp2 session1
Bootcamp2 session1Demetrio Maguigad
 
Natas soc medtraining
Natas soc medtrainingNatas soc medtraining
Natas soc medtrainingDemetrio Maguigad
 
Wearemedia Day 1 Tactical
Wearemedia Day 1 TacticalWearemedia Day 1 Tactical
Wearemedia Day 1 TacticalWeAreMedia NTEN
 
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
 
Social Media Outreach
Social Media OutreachSocial Media Outreach
Social Media OutreachHeidi Cool
 
Growing a nonprofit social media strategy: MS NGO Day Sydney 2010
Growing a nonprofit social media strategy: MS NGO Day Sydney 2010Growing a nonprofit social media strategy: MS NGO Day Sydney 2010
Growing a nonprofit social media strategy: MS NGO Day Sydney 2010Shai Coggins
 
Social media metrics for nonprofits
Social media metrics for nonprofitsSocial media metrics for nonprofits
Social media metrics for nonprofitsJD Lasica
 
How can NGOs use Social Media for Marketing and for Raising Funds
How can NGOs use Social Media for Marketing and for Raising FundsHow can NGOs use Social Media for Marketing and for Raising Funds
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
 
Corporate Communication Challenge Ngo Uses Of Social Media
Corporate Communication Challenge Ngo Uses Of Social MediaCorporate Communication Challenge Ngo Uses Of Social Media
Corporate Communication Challenge Ngo Uses Of Social MediaJason Liew 廖颂成
 
Social Media Content Curation
Social Media Content CurationSocial Media Content Curation
Social Media Content Curation501 Commons
 
Social Media Breakfast Idealware
Social Media Breakfast IdealwareSocial Media Breakfast Idealware
Social Media Breakfast IdealwareSocial Media Breakfast Maine
 
Strategy Map Day 1
Strategy Map Day 1Strategy Map Day 1
Strategy Map Day 1WeAreMedia NTEN
 
Create a Social Media Marketing Plan
Create a Social Media Marketing PlanCreate a Social Media Marketing Plan
Create a Social Media Marketing PlanEvonne (Evo) Heyning
 
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting SpacesNEA
 
Using Social Media to Improve Your Organization's Face to Face Networking
Using Social Media to Improve Your Organization's Face to Face NetworkingUsing Social Media to Improve Your Organization's Face to Face Networking
Using Social Media to Improve Your Organization's Face to Face NetworkingBeth Bridges Author, Speaker, Technology Marketer
 
Building a Solid Social Media Strategy
Building a Solid Social Media StrategyBuilding a Solid Social Media Strategy
Building a Solid Social Media StrategySybil Barnes
 
How to Build Online Community Engagement
How to Build Online Community EngagementHow to Build Online Community Engagement
How to Build Online Community EngagementTechSoup Canada
 
Using Social Media to Bootstrap an NGO
Using Social Media to Bootstrap an NGOUsing Social Media to Bootstrap an NGO
Using Social Media to Bootstrap an NGOsuw
 
Social Media + National Mentoring Month = Opportunity
Social Media + National Mentoring Month = OpportunitySocial Media + National Mentoring Month = Opportunity
Social Media + National Mentoring Month = OpportunityFriends for Youth, Inc.
 
UNF NP Management Conference 2011 Nonprofits and Social Media: An Introduction
UNF NP Management Conference 2011 Nonprofits and Social Media: An Introduction UNF NP Management Conference 2011 Nonprofits and Social Media: An Introduction
UNF NP Management Conference 2011 Nonprofits and Social Media: An Introduction Georgette Dumont
 
Mapping Metrics to Strategy
Mapping Metrics to StrategyMapping Metrics to Strategy
Mapping Metrics to StrategyBeth Kanter
 
Social Media for NGO by Guruonline
Social Media for NGO by Guruonline Social Media for NGO by Guruonline
Social Media for NGO by Guruonline Anson Tung
 
MNA - Lose Control
MNA - Lose ControlMNA - Lose Control
MNA - Lose ControlHolly Ross
 
Igniting Internal Communications with Effective Social Media Strategies
Igniting Internal Communications with Effective Social Media StrategiesIgniting Internal Communications with Effective Social Media Strategies
Igniting Internal Communications with Effective Social Media StrategiesSandra Fathi
 
Sm session 1 slides 12-08-21_final
Sm session 1 slides 12-08-21_finalSm session 1 slides 12-08-21_final
Sm session 1 slides 12-08-21_finalSport and Recreation Services, ACT Government
 
Social Media and Sports - Session 1 the Social Media Landscape
Social Media and Sports - Session 1 the Social Media LandscapeSocial Media and Sports - Session 1 the Social Media Landscape
Social Media and Sports - Session 1 the Social Media LandscapeDesign Managers Australia
 
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Howard Greenstein
 
An Overview of Social Media for ACT Sporting organisations
An Overview of Social Media for ACT Sporting organisationsAn Overview of Social Media for ACT Sporting organisations
An Overview of Social Media for ACT Sporting organisationsSport and Recreation Services, ACT Government
 

Contenu connexe

Tendances

Social media metrics for nonprofits
Social media metrics for nonprofitsSocial media metrics for nonprofits
Social media metrics for nonprofitsJD Lasica
 
How can NGOs use Social Media for Marketing and for Raising Funds
How can NGOs use Social Media for Marketing and for Raising FundsHow can NGOs use Social Media for Marketing and for Raising Funds
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
 
Corporate Communication Challenge Ngo Uses Of Social Media
Corporate Communication Challenge Ngo Uses Of Social MediaCorporate Communication Challenge Ngo Uses Of Social Media
Corporate Communication Challenge Ngo Uses Of Social MediaJason Liew 廖颂成
 
Social Media Content Curation
Social Media Content CurationSocial Media Content Curation
Social Media Content Curation501 Commons
 
Create a Social Media Marketing Plan
Create a Social Media Marketing PlanCreate a Social Media Marketing Plan
Create a Social Media Marketing PlanEvonne (Evo) Heyning
 
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting SpacesNEA
 
Building a Solid Social Media Strategy
Building a Solid Social Media StrategyBuilding a Solid Social Media Strategy
Building a Solid Social Media StrategySybil Barnes
 
How to Build Online Community Engagement
How to Build Online Community EngagementHow to Build Online Community Engagement
How to Build Online Community EngagementTechSoup Canada
 
Using Social Media to Bootstrap an NGO
Using Social Media to Bootstrap an NGOUsing Social Media to Bootstrap an NGO
Using Social Media to Bootstrap an NGOsuw
 
Social Media + National Mentoring Month = Opportunity
Social Media + National Mentoring Month = OpportunitySocial Media + National Mentoring Month = Opportunity
Social Media + National Mentoring Month = OpportunityFriends for Youth, Inc.
 
UNF NP Management Conference 2011 Nonprofits and Social Media: An Introduction
UNF NP Management Conference 2011 Nonprofits and Social Media: An Introduction UNF NP Management Conference 2011 Nonprofits and Social Media: An Introduction
UNF NP Management Conference 2011 Nonprofits and Social Media: An Introduction Georgette Dumont
 
Mapping Metrics to Strategy
Mapping Metrics to StrategyMapping Metrics to Strategy
Mapping Metrics to StrategyBeth Kanter
 
Social Media for NGO by Guruonline
Social Media for NGO by Guruonline Social Media for NGO by Guruonline
Social Media for NGO by Guruonline Anson Tung
 
MNA - Lose Control
MNA - Lose ControlMNA - Lose Control
MNA - Lose ControlHolly Ross
 
Igniting Internal Communications with Effective Social Media Strategies
Igniting Internal Communications with Effective Social Media StrategiesIgniting Internal Communications with Effective Social Media Strategies
Igniting Internal Communications with Effective Social Media StrategiesSandra Fathi
 

Tendances (18)

Social media metrics for nonprofits
Social media metrics for nonprofitsSocial media metrics for nonprofits
Social media metrics for nonprofits
 
How can NGOs use Social Media for Marketing and for Raising Funds
How can NGOs use Social Media for Marketing and for Raising FundsHow can NGOs use Social Media for Marketing and for Raising Funds
How can NGOs use Social Media for Marketing and for Raising Funds
 
Corporate Communication Challenge Ngo Uses Of Social Media
Corporate Communication Challenge Ngo Uses Of Social MediaCorporate Communication Challenge Ngo Uses Of Social Media
Corporate Communication Challenge Ngo Uses Of Social Media
 
Social Media Content Curation
Social Media Content CurationSocial Media Content Curation
Social Media Content Curation
 
Social Media Breakfast Idealware
Social Media Breakfast IdealwareSocial Media Breakfast Idealware
Social Media Breakfast Idealware
 
Strategy Map Day 1
Strategy Map Day 1Strategy Map Day 1
Strategy Map Day 1
 
Create a Social Media Marketing Plan
Create a Social Media Marketing PlanCreate a Social Media Marketing Plan
Create a Social Media Marketing Plan
 
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
 
Using Social Media to Improve Your Organization's Face to Face Networking
Using Social Media to Improve Your Organization's Face to Face NetworkingUsing Social Media to Improve Your Organization's Face to Face Networking
Using Social Media to Improve Your Organization's Face to Face Networking
 
Building a Solid Social Media Strategy
Building a Solid Social Media StrategyBuilding a Solid Social Media Strategy
Building a Solid Social Media Strategy
 
How to Build Online Community Engagement
How to Build Online Community EngagementHow to Build Online Community Engagement
How to Build Online Community Engagement
 
Using Social Media to Bootstrap an NGO
Using Social Media to Bootstrap an NGOUsing Social Media to Bootstrap an NGO
Using Social Media to Bootstrap an NGO
 
Social Media + National Mentoring Month = Opportunity
Social Media + National Mentoring Month = OpportunitySocial Media + National Mentoring Month = Opportunity
Social Media + National Mentoring Month = Opportunity
 
UNF NP Management Conference 2011 Nonprofits and Social Media: An Introduction
UNF NP Management Conference 2011 Nonprofits and Social Media: An Introduction UNF NP Management Conference 2011 Nonprofits and Social Media: An Introduction
UNF NP Management Conference 2011 Nonprofits and Social Media: An Introduction
 
Mapping Metrics to Strategy
Mapping Metrics to StrategyMapping Metrics to Strategy
Mapping Metrics to Strategy
 
Social Media for NGO by Guruonline
Social Media for NGO by Guruonline Social Media for NGO by Guruonline
Social Media for NGO by Guruonline
 
MNA - Lose Control
MNA - Lose ControlMNA - Lose Control
MNA - Lose Control
 
Igniting Internal Communications with Effective Social Media Strategies
Igniting Internal Communications with Effective Social Media StrategiesIgniting Internal Communications with Effective Social Media Strategies
Igniting Internal Communications with Effective Social Media Strategies
 

Similaire à Mchenrycounty Keynote

Social Media and Sports - Session 1 the Social Media Landscape
Social Media and Sports - Session 1 the Social Media LandscapeSocial Media and Sports - Session 1 the Social Media Landscape
Social Media and Sports - Session 1 the Social Media LandscapeDesign Managers Australia
 
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Howard Greenstein
 
Lincolnshire Heritage Conference
Lincolnshire Heritage ConferenceLincolnshire Heritage Conference
Lincolnshire Heritage ConferenceLasa UK
 
Social Media – Lotteries Council 2011
Social Media – Lotteries Council 2011Social Media – Lotteries Council 2011
Social Media – Lotteries Council 2011Sue Fidler Ltd
 
Realist's Guide to Social Media for Nonprofits
Realist's Guide to Social Media for NonprofitsRealist's Guide to Social Media for Nonprofits
Realist's Guide to Social Media for NonprofitsSue Spaight
 
Social Media For Non Profits
Social Media For Non ProfitsSocial Media For Non Profits
Social Media For Non ProfitsMike Millard
 
Leveraging Social Media as a Communications Tool
Leveraging Social Media as a Communications ToolLeveraging Social Media as a Communications Tool
Leveraging Social Media as a Communications ToolSandra Fernandez
 
Using Social Media to Disseminate Research - U of T - March 28, 2012
Using Social Media to Disseminate Research - U of T - March 28, 2012Using Social Media to Disseminate Research - U of T - March 28, 2012
Using Social Media to Disseminate Research - U of T - March 28, 2012KMb Unit, York University
 
How to build a kickass public interest campaign - for NAMAC
How to build a kickass public interest campaign - for NAMACHow to build a kickass public interest campaign - for NAMAC
How to build a kickass public interest campaign - for NAMACLyndal Cairns
 
Nonprofits and Social Media
Nonprofits and Social Media Nonprofits and Social Media
Nonprofits and Social Media Georgette Dumont
 
Web 2.0 & Social Media Workshop - Spacetaker
Web 2.0 & Social Media Workshop - SpacetakerWeb 2.0 & Social Media Workshop - Spacetaker
Web 2.0 & Social Media Workshop - SpacetakerGrace Rodriguez
 
Growing Your Dream Series... Social Media - Mayhem to Metanoia
Growing Your Dream Series... Social Media - Mayhem to MetanoiaGrowing Your Dream Series... Social Media - Mayhem to Metanoia
Growing Your Dream Series... Social Media - Mayhem to MetanoiaBe The Dream LLC
 
Using Social Media to Disseminate Research - COU Symposium - March 5, 2012
Using Social Media to Disseminate Research - COU Symposium - March 5, 2012Using Social Media to Disseminate Research - COU Symposium - March 5, 2012
Using Social Media to Disseminate Research - COU Symposium - March 5, 2012KMb Unit, York University
 

Similaire à Mchenrycounty Keynote (20)

Sm session 1 slides 12-08-21_final
Sm session 1 slides 12-08-21_finalSm session 1 slides 12-08-21_final
Sm session 1 slides 12-08-21_final
 
Social Media and Sports - Session 1 the Social Media Landscape
Social Media and Sports - Session 1 the Social Media LandscapeSocial Media and Sports - Session 1 the Social Media Landscape
Social Media and Sports - Session 1 the Social Media Landscape
 
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
 
An Overview of Social Media for ACT Sporting organisations
An Overview of Social Media for ACT Sporting organisationsAn Overview of Social Media for ACT Sporting organisations
An Overview of Social Media for ACT Sporting organisations
 
Lincolnshire Heritage Conference
Lincolnshire Heritage ConferenceLincolnshire Heritage Conference
Lincolnshire Heritage Conference
 
Social Media – Lotteries Council 2011
Social Media – Lotteries Council 2011Social Media – Lotteries Council 2011
Social Media – Lotteries Council 2011
 
Realist's Guide to Social Media for Nonprofits
Realist's Guide to Social Media for NonprofitsRealist's Guide to Social Media for Nonprofits
Realist's Guide to Social Media for Nonprofits
 
Social Media For Non Profits
Social Media For Non ProfitsSocial Media For Non Profits
Social Media For Non Profits
 
Leveraging Social Media as a Communications Tool
Leveraging Social Media as a Communications ToolLeveraging Social Media as a Communications Tool
Leveraging Social Media as a Communications Tool
 
Social media 101
Social media 101Social media 101
Social media 101
 
Social Media Tools for Research
Social Media Tools for ResearchSocial Media Tools for Research
Social Media Tools for Research
 
Social Media 101, May 1, 2012
Social Media 101, May 1, 2012Social Media 101, May 1, 2012
Social Media 101, May 1, 2012
 
Social media 101
Social media 101Social media 101
Social media 101
 
Using Social Media to Disseminate Research - U of T - March 28, 2012
Using Social Media to Disseminate Research - U of T - March 28, 2012Using Social Media to Disseminate Research - U of T - March 28, 2012
Using Social Media to Disseminate Research - U of T - March 28, 2012
 
Social media tools
Social media toolsSocial media tools
Social media tools
 
How to build a kickass public interest campaign - for NAMAC
How to build a kickass public interest campaign - for NAMACHow to build a kickass public interest campaign - for NAMAC
How to build a kickass public interest campaign - for NAMAC
 
Nonprofits and Social Media
Nonprofits and Social Media Nonprofits and Social Media
Nonprofits and Social Media
 
Web 2.0 & Social Media Workshop - Spacetaker
Web 2.0 & Social Media Workshop - SpacetakerWeb 2.0 & Social Media Workshop - Spacetaker
Web 2.0 & Social Media Workshop - Spacetaker
 
Growing Your Dream Series... Social Media - Mayhem to Metanoia
Growing Your Dream Series... Social Media - Mayhem to MetanoiaGrowing Your Dream Series... Social Media - Mayhem to Metanoia
Growing Your Dream Series... Social Media - Mayhem to Metanoia
 
Using Social Media to Disseminate Research - COU Symposium - March 5, 2012
Using Social Media to Disseminate Research - COU Symposium - March 5, 2012Using Social Media to Disseminate Research - COU Symposium - March 5, 2012
Using Social Media to Disseminate Research - COU Symposium - March 5, 2012
 

Plus de Demetrio Maguigad

Cover Your Ass with a Social Media Policy
Cover Your Ass with a Social Media PolicyCover Your Ass with a Social Media Policy
Cover Your Ass with a Social Media PolicyDemetrio Maguigad
 
Information Architecture and Content Planning for the Web
Information Architecture and Content Planning for the WebInformation Architecture and Content Planning for the Web
Information Architecture and Content Planning for the WebDemetrio Maguigad
 
Story-based Strategy and Analysis
Story-based Strategy and AnalysisStory-based Strategy and Analysis
Story-based Strategy and AnalysisDemetrio Maguigad
 
Social Change Communication Design
Social Change Communication DesignSocial Change Communication Design
Social Change Communication DesignDemetrio Maguigad
 
Session10 conversation-story strategy
Session10 conversation-story strategySession10 conversation-story strategy
Session10 conversation-story strategyDemetrio Maguigad
 
Session3 strategic approaches
Session3 strategic approachesSession3 strategic approaches
Session3 strategic approachesDemetrio Maguigad
 
Session2 social media policy
Session2 social media policySession2 social media policy
Session2 social media policyDemetrio Maguigad
 
Session5: Memes, flashmobs, viral videos and youtube oh my!
Session5: Memes, flashmobs, viral videos and youtube oh my!Session5: Memes, flashmobs, viral videos and youtube oh my!
Session5: Memes, flashmobs, viral videos and youtube oh my!Demetrio Maguigad
 
Social Media & PR Strategies Course Sesssion 3
Social Media & PR Strategies Course Sesssion 3Social Media & PR Strategies Course Sesssion 3
Social Media & PR Strategies Course Sesssion 3Demetrio Maguigad
 

Plus de Demetrio Maguigad (20)

Cover Your Ass with a Social Media Policy
Cover Your Ass with a Social Media PolicyCover Your Ass with a Social Media Policy
Cover Your Ass with a Social Media Policy
 
Information Architecture and Content Planning for the Web
Information Architecture and Content Planning for the WebInformation Architecture and Content Planning for the Web
Information Architecture and Content Planning for the Web
 
Story-based Strategy and Analysis
Story-based Strategy and AnalysisStory-based Strategy and Analysis
Story-based Strategy and Analysis
 
Social Change Communication Design
Social Change Communication DesignSocial Change Communication Design
Social Change Communication Design
 
Session13 measurement
Session13 measurementSession13 measurement
Session13 measurement
 
Session12 seo
Session12 seoSession12 seo
Session12 seo
 
Session11 content strategy
Session11 content strategySession11 content strategy
Session11 content strategy
 
Session10 conversation-story strategy
Session10 conversation-story strategySession10 conversation-story strategy
Session10 conversation-story strategy
 
Session9 story strategy
Session9 story strategySession9 story strategy
Session9 story strategy
 
Session8 listening
Session8 listeningSession8 listening
Session8 listening
 
Session5 client analysis
Session5 client analysisSession5 client analysis
Session5 client analysis
 
Session4 client engagement
Session4 client engagementSession4 client engagement
Session4 client engagement
 
Session3 strategic approaches
Session3 strategic approachesSession3 strategic approaches
Session3 strategic approaches
 
Session2 social media policy
Session2 social media policySession2 social media policy
Session2 social media policy
 
Organic SEO
Organic SEOOrganic SEO
Organic SEO
 
Content strategy
Content strategyContent strategy
Content strategy
 
Story Strategy
Story StrategyStory Strategy
Story Strategy
 
Session5: Memes, flashmobs, viral videos and youtube oh my!
Session5: Memes, flashmobs, viral videos and youtube oh my!Session5: Memes, flashmobs, viral videos and youtube oh my!
Session5: Memes, flashmobs, viral videos and youtube oh my!
 
Session4
Session4Session4
Session4
 
Social Media & PR Strategies Course Sesssion 3
Social Media & PR Strategies Course Sesssion 3Social Media & PR Strategies Course Sesssion 3
Social Media & PR Strategies Course Sesssion 3
 

Dernier

Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxJisc
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...Nguyen Thanh Tu Collection
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxRamakrishna Reddy Bijjam
 
Understanding Accommodations and Modifications
Understanding Accommodations and ModificationsUnderstanding Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxDr. Sarita Anand
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structuredhanjurrannsibayan2
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024Elizabeth Walsh
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxPooja Bhuva
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.MaryamAhmad92
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxEsquimalt MFRC
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Jisc
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxCeline George
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentationcamerronhm
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17Celine George
 

Dernier (20)

Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Understanding Accommodations and Modifications
Understanding Accommodations and ModificationsUnderstanding Accommodations and Modifications
Understanding Accommodations and Modifications
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 

Mchenrycounty Keynote

  • 1. Leap into the Social Web Demetrio P. Maguigad, Community Media Workshop
  • 2. “Understand the tools that will work best for you. Have a way to measure your impact. ” “Explore the social web, find shared interests and listen in on conversations” “Have a plan and craft messages and content that speaks to your audience” Social Media can be like any social gathering or party. You present yourself, listen in, chat with new people, as well as interact in groups of other like minded people.
  • 3.
  • 4.
  • 5.
  • 6. Types of Social Media Social Networks Broadcasting – Blogs, Micro-Blogs, Podcasts Sharing Platforms – Documents, Photos, Videos, Tagging Collaboration Tools – Wikis, CMS, Basecamp Discussions – Forums, Chatrooms, VOIP Live Broadcasting – Qik, Livecastr, Live Blogs
  • 7. What do you need to fix a broken sink?
  • 8.
  • 9. Have a Plan Understand your Organizational goals. Have a communications plan that supports your goals. Identify your audiences on the ground and online. Identify the tools and resources you will need. Measure your impact.
  • 10.
  • 12.
  • 13. Listen in on your audiences • Loyal Fans & Supporters • Potential Supporters • Others

Notes de l'éditeur

  1. Demetrio MaguigadNew Media Manager Community Media Workshop at Columbia College600 S. Michigan AveChicago, IL 60605Tel: 312-369-6400Fax: 312-369-6404Direct Line: 312-369-7499Email: demetrio@newstips.orgTwitter: http://www.twitter.com/dmaguigad
  2. The Social Web is… well, SOCIAL…Not for everyone, but people participating can and have:Meet other like minded people – get organizedOutreach and organize eventsCreate support for your causeInform and educate broad audiencesRaise moneyIncrease web traffic to websitesAnd much more….As an organization, have a policy on how you communicate over the social web.Establish an individual identity (Avatar) that is personable, approachable and honest. Building your authority over the web is key.Invest in monitoring and listening in on conversations in blogs, social networks, twitter, etc.
  3. The web used to be static and linear. Conversation flowed in only one direction because of the technology standard of the earlier version of the web.
  4. Web 2.0 is dynamic. Content and form are separated. Information is liberated from its container and can be shared with others.
  5. The Social Web and its tools continues to grow and evolve. How will you know which tools to use?
  6. Persuade: Influence your audience to form an opinion and take specific immediate action.Nonprofits should persuade audiences to support their mission. Inform: Factual information, gain knowledge of something and make an action based on that knowledge.Educate: Provide an experience that will enhance their understanding whether or not it leads to an action.Entertain: Appeals to their emotions. Provides experience that is positive. Attracts their personal interest.