12. Dog
owners Cross-
country
Residents skiers
of
Paloheinä
13. Dog
owners Cross-
country
Residents skiers
of SOK co-op
Paloheinä members
14. Dog
owners Cross-
country
Residents skiers
of SOK co-op
Paloheinä members
Cyclists
15. a bit of both.
increasing fragmentation
into lifestyles and groups.
consumption tells more
about shared lifestyles
than socio-economic
differences.
16. peer revolution
• Finding peers and
forming communities
does not require the same
structures as before
17. in order to be a
group, it needs:
1) enterprise
2) domain
3) repertoire
4) engagement
18. Communities of practice (Wenger)
• The enterprise is joint not in that everybody believes the
same thing or agrees with everything, but in that it is
communally negotiated.
• A community of practice is neither a haven of togetherness
nor an island of intimacy insulated from political and social
relations.
• Ability to shape the practice of our communities is an
important part of our experience of participation.
38. lessons learned
• You still need a designer to interpret and lead
• Build humanity into the system
• Award for achievement and working for the common
• Don´t force motivation
• Make joining easy
• Don´t underestimate people´s willingness to help
• Thank, thank and thank again
39. characteristics of an intelligent
group
• Social sensitivity
“Did I understand you correctly?”
• Equality
Everybody talks
• Amount of women
the more, the better
Evidence for a Collective Intelligence Factor in the Performance of Human Groups (Science)
Anita Williams Woolley, Christopher F. Chabris, Alex Pentland, Nada Hashmi and Thomas W. Malone.
40. How can you design
with a group?
1) Go and interview people on groups they belong to.
2) Based on the interviews, identify three different kind of
groups.
3) Describe their enterprise, domain, repertoire and
engagement.
4) Choose one.
3) Tell how would you go about designing with one of
them.
41. Researcher Tommi Laitio
Demos Helsinki
twitter: tommilaitio
tommi.laitio (a) demos.fi
www.demos.fi
slideshare.net/demoshelsinki