3 Simple Ways to Repurpose Your Blog Posts for More Exposure

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3 Simple Ways to Repurpose Your
Blog Posts for More Exposure
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Denise Wakeman, The Blog Squad

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3 Simple Ways to Repurpose Your Blog Posts for More
Exposure

H
ow many ways are you leveraging your blog posts?

Most people write a post and that’s the end of it. You’re probably syndicating
your blog feed to the usual places: Facebook, Twitter and LinkedIn, at the very
least. And that’s a good thing.

Yet there are many other ways to get more mileage out of your content.

As discussed in one of my prior articles, content syndication is just one part of the equation. But
to really get the most leverage from your blog, think about how many ways you can
repurpose the content (and then syndicate the new formats to all the usual sites).

Repurposing your content means turning your blog posts into different formats like reports,
white papers, articles, slide shows, videos, podcasts, teleseminars, ebooks, etc.

Why Repurpose Content?

It may come as a shock, but not all your ideal clients know about or read your blog! There are
people in your target audience hanging out on other sites all over the web. People are looking for
information to read, share and learn from, and you want them to find you and your solutions.

When you publish content on your blog, you’re most likely providing valuable, relevant
information that demonstrates how you solve the problems of your ideal client or customer.

While having that content on your blog is a great place to start, there are many more prospects
you can reach by simply repurposing the content in a few ways and distributing that
content on other platforms.

You get more exposure and more value from the time you’ve initially invested in creating the
content. Not to mention that you can drive more traffic back to your home base.

What You Need to Know

There is some preparation required when repurposing and distributing your content on multiple
sites. First, you must set up accounts on the sites you want to use for distribution. Always fill
out your profile completely, along with adding your picture when you can.

Also I recommend creating a template you can use to hand this project off to an assistant. For
every new post you repurpose, you’ll need to have the following information handy: title, short
description and keywords. This should be fairly simple to pull from the original post. Now
you’re ready to go.

2 © Copyright 2010. Denise Wakeman, The Blog Squad, LLC. All Rights Reserved.
http://DeniseWakeman.com

Exposure

Let’s look at three simple ways to repurpose your blog posts that don’t require a lot of time or
technical know-how: articles, PDFs and audio.

#1: Reformat for Article Directory Sites

This is the simplest and fastest way to repurpose your blog posts.

If your posts are about 500-1000 words, this is a great way to get in front of millions of
additional eyeballs. While there are dozens, if not hundreds, of article directory sites, two stand
far above the rest and will do the job for you: EzineArticles.com and IdeaMarketers.com.

Upload your repurposed blog post to EzineArticles.com to get in front of 30,000,000 monthly
visitors.

Both sites have been around for years, have millions of monthly visitors and are easy to use.
Both have the option to upgrade a free account to a paid account so you can get faster approval
and featured status, but you can get great exposure without the investment.

When you submit your content, you may want to tweak the title and make sure the content is
not overly self-promotional. EzineArticles will reject articles with promotional links in the
body.

You’ll also need to create an Author Resource box with contact info, a call to action and a link
back to your blog or landing page.


Exposure

Both sites give you the option to have links to your new articles syndicated to your social sites.

#2: Reformat for Document-sharing Sites

Document-sharing sites cater to those who want to share and read documents as PDF, Word docs
or slides. Scribd, for example, has tens of millions of readers every month who read and
download documents from the site. The advantage here is that you can embed links and images
in your documents, unlike some of the article sites that don’t accommodate images.

Docstoc.com, another popular site, gives you the tools to sell your professional documents as
well as give them away for free.

Again, it is super-simple to distribute your content. Copy your blog post into a Word doc; make
sure it’s nicely formatted; add your author bio with a call to action and link(s) to your blog, site
and/or free reports; then convert to PDF. Upload and you’re done.

A cool feature on some doc-sharing sites like Scribd, Docstoc and others, is the ability to embed
your documents on web pages and blogs. This gives readers an easy way to share your content
and again extend your reach to new audiences.

Scribd and other document-sharing sites let fans embed and share your content on their own
sites.

Exposure

Here are three more document-sharing sites:

• Yudu
• DocShare
• eSnips

#3: Record an Audio Version of Your Post

I’m seeing more and more bloggers create audio versions of their blog posts. This is not difficult
to do and gives your audience an additional way to consume your wisdom.

Not everyone likes to read, so create a podcast and you extend your reach even further.
There are dozens of podcast directories, and of course the heavyweight is iTunes.

About 13% (27 million) of U.S. Internet users listen to podcasts so this is an audience you
don’t want to overlook. They may never find your blog, but they’re using iTunes to find content.

You don’t need to be a recording star to create a decent audio of your blog post. I
recommend Audacity, for free recording software. You’ll need to host your mp3 audio files on
the web and create a podcast feed. Some options are Podbean or Feedburner if you post the audio
on your blog.

Once the podcast feed is created, submit it to iTunes (and any other podcast directory you wish).
To submit to iTunes, go to the iTunes Store, navigate to the Podcasts directory, and click on the
Submit a Podcast link.

The information you’ll need to have on hand when you’re ready to submit your podcast
includes: title of your “show” (the collection of audio posts you’ll be creating from your blog),
description, keywords, category, and if possible, a graphic image or logo for your show.

Once you have the podcast feed created and submitted to iTunes, then it’s simply a matter of
recording each blog post. I suggest a two-step approach to distributing the audio: 1) add the
audio to your blog post so people can read or listen on your blog as they prefer and 2) add to
your podcast feed so people can download to their mp3 player and listen on the go.


Exposure

Add an audio version of your blog post to reach a bigger audience.

TIP: when you record your blog post, make sure to add a call to action or invitation to visit
your blog along with your name and URL of the blog.

Much of this work can be done by a virtual assistant, especially submitting your article/document
to the various sites. You write and record the post, provide the info: title, description and
keywords, then have your assistant do the formatting and submissions.

Articles, PDFs and audio posts each provide an opportunity for you to reach new audiences.
Now you’ve got at least three more paths from high-traffic sites leading back to your home base.

How many ways are you leveraging your blog posts? These are just three examples. What
other formats have you found to effectively repurpose and distribute your blog content? Please
join the discussion by commenting on the Wall at http://BlogSquadTips.com.

Denise Wakeman is an online marketing advisor and co-founder of The Blog
Squad. With nearly two decades of business and online marketing experience,
she helps authors, speakers, service professionals, and small business owners
optimize and leverage great business blogs as well as strategically use social
media tools to gain visibility, build credibility and make more money selling
their books, products and services. You can learn more about Denise at
http://www.DeniseWakeman.com.


Exposure

And now I would like to invite you to claim your free instant access to my 5-part video course
on how to get the best out of your blog. Visit www.MasterBusinessBlogging.com to claim it
now. Blog on!


3 Simple Ways to Repurpose Your Blog Posts for More Exposure

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3 Simple Ways to Repurpose Your Blog Posts for More Exposure