This document discusses providing a seamless, personalized customer experience across different business units through intelligent recommendations and navigation based on a single customer memory. It outlines different business categories and shows the architecture connecting various components like staging, live systems, analytics, and metadata models to power personalized recommendations through Compario connect and XNav Server.
Customer experience is nothing new (the physical stores already focus on ensuring a pleasant shopping experience which encourages the customer to spend more time, buy more, and come back)In the digital age, and the maturing e-commerce world, customer experience has become the new battleground for brands. It is by providing a superior customer experience that brands will sell more. Acquiring new visitors has become prohibitive.This slides provides 2 views of the customer experience ‘trends’ from leading analysts Gartner and Forrester.
One of the more effective ways to respond to the requirements of all 3 sources as described in slide 4 is to consider a SUITE of applications combining the key functionalities necessary to enable the BUSINESS user to offer the best possible CUSTOMER EXPERIENCE without additional drain on IT resources, integration while controlling costs and maintaining or improving team productivity.A solution such as Compario Crowned Eagle combines those elements in a business-user friendly application suite available in SaaS model.