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Digital Marketing: The Art of Getting Customers Online
- 1. TYPE TO ENTER A CAPTION.
- 2. Internet Based Marketing Contents What is Digital Marketing Consumer Generated Media Traditional Marketing vs Digital Marketing Examples What you ll Learn DIGITAL MARKETING
- 3. WHAT IS DIGITAL MARKETING The Art getting customer to your business via online platforms Driving more customers to your business through online medium The process of Promoting Products and services using online platform to reach customers. Example:- Social Media, SEO, PPC, Facebook, YouTube and so on….
- 4. HOW AND WHY DIGITAL MARKETING IMPORTANT
- 5. CONSUMER GENERATED MEDIUM 1.Blogs and Websites 2.Message boards and forums 3.Social media 4.Discussions and forums on large email portals (Yahoo!,AOL, MSN) 5.Online opinion/review sites and services/ feedback/complaint sites
- 8. INTERNET IS THE NEW HOST OF DIGITAL MARKETING
- 9. EX- OLYMPICS Ticket Sales Sponsorships Advertisements Community relations Players info Merchandise
- 10. EX- OLYMPICS According to a recent study, 69 percent of sports fans globally indicated they use social media to follow leagues, teams and players. When the 2016 Summer Olympics began in Rio in 2016, Facebook had 650 million users active Twitter had 180 million users Active compared with over a billion Facebook users and 555 million Twitter
- 11. SYLLABUS
- 12. SESSION 2
- 13. BASICS OF DM INDIAMohan Digital Bizware SESSION 2
- 14. CONTENTS 1. What is Marketing and Digital Marketing? 2. Understanding the Process of Marketing? 3. Digital over Traditional Marketing 4. Process of Digital Marketing 5. Visibility? 6. Visitors Engagement? 7. Traffic(Inbound and Out bound) 8. Conversions 9. Retention 10. Performance Evaluation 11. Tools of Trade 12. Getting started with Blog
- 15. 1. What is Marketing and Digital Marketing Marketing is an organisational function and set of process Designed to communicate by delivering values in order to acquire the customers The process of Promoting Products and services using online platform to reach customers. acquire the customers
- 16. 2. Understanding the Process of Marketing? Marketing Process involves various ways, That can created to satisfy the needs and wants of customers
- 17. Digital Over Traditional Marketing Tradational Digital Reach Limited Global Communation Limited Two way Targeting Difficult Two Sided Measurement Hard Easy Availability hard/easy Easy
- 18. INTERNET USER IN INDIA 2010————100+ Million users 2013————190+ Million users 2015————340+ Million users 2017————450+ Million users 2020————730+ Million users 2021————820+ Million users (est Amazon)
- 20. 4. Process of Digital Marketing Promote Find/Probe Optimize PublishPlan and Build Track Redefine Obtain Goal
- 21. 5. Visibility? Visibility:- Being Visible to Customer Types:- Google, Face book, Linkedin, forums, and all other platforms. Online Visibility is about getting found wherever conversations are happening that are important to your customers, industry participants and your business.
- 22. 6. Visitors & Visitor Engagement? Visitors are the ones who visit your website Getting Noticed for your products and services
- 23. 7. Traffic No of Visitors to your website More the visitors -leads to Engagement More the engagement -leads to Conversions More the Conversions -leads to Sales More the Sales leads to -More revenue
- 24. 8. Conversions Example Getting customer for your business Email conversion and Subscription Everything you do in online marketing is designed to convert visitors to your website into paying customers for your business.