digital marketing

1. TYPE TO ENTER A CAPTION.

2. Internet Based Marketing
Contents
What is Digital Marketing
Consumer Generated Media
Traditional Marketing vs Digital Marketing
Examples
What you ll Learn
DIGITAL MARKETING

3. WHAT IS DIGITAL
MARKETING
The Art getting customer to your business via
online platforms
Driving more customers to your business through
online medium
The process of Promoting Products and services
using online platform to reach customers.
Example:- Social Media, SEO, PPC, Facebook,
YouTube and so on….

4. HOW AND WHY
DIGITAL MARKETING
IMPORTANT

5. CONSUMER
GENERATED
MEDIUM
1.Blogs and Websites
2.Message boards and forums
3.Social media
4.Discussions and forums on large email
portals (Yahoo!,AOL, MSN)
5.Online opinion/review sites and
services/ feedback/complaint sites

7. T.v
News papers
Radio
Outdoor banners
Websites
Facebook
Blogs
Youtube

8. INTERNET IS THE NEW
HOST OF DIGITAL
MARKETING

9. EX- OLYMPICS
Ticket Sales
Sponsorships
Advertisements
Community
relations
Players info
Merchandise

10. EX- OLYMPICS
According to a recent study, 69 percent of sports fans globally indicated they
use social media to follow leagues, teams and players.
When the 2016 Summer Olympics began in Rio in 2016,
Facebook had 650 million users active Twitter had 180 million users
Active compared with over a billion Facebook users and 555 million Twitter

11. SYLLABUS

12. SESSION 2

13. BASICS OF DM INDIAMohan
Digital Bizware
SESSION 2

14. CONTENTS
1. What is Marketing and Digital Marketing?
2. Understanding the Process of Marketing?
3. Digital over Traditional Marketing
4. Process of Digital Marketing
5. Visibility?
6. Visitors Engagement?
7. Traffic(Inbound and Out bound)
8. Conversions
9. Retention
10. Performance Evaluation
11. Tools of Trade
12. Getting started with Blog

15. 1. What is Marketing and Digital Marketing
Marketing is an
organisational function
and set of process
Designed to communicate
by delivering values in
order to acquire the
customers
The process of
Promoting Products
and services using
online platform to
reach customers.
acquire the customers

16. 2. Understanding the Process of Marketing?
Marketing Process involves various ways, That can created to satisfy
the needs and wants of customers

17. Digital Over Traditional Marketing
Tradational Digital
Reach Limited Global
Communation Limited Two way
Targeting Difficult Two Sided
Measurement Hard Easy
Availability hard/easy Easy

18. INTERNET USER
IN INDIA
2010————100+ Million users
2013————190+ Million users
2015————340+ Million users
2017————450+ Million users
2020————730+ Million users
2021————820+ Million users (est
Amazon)

20. 4. Process of Digital Marketing
Promote
Find/Probe Optimize PublishPlan and Build
Track Redefine Obtain Goal

21. 5. Visibility?
Visibility:- Being Visible to
Customer
Types:- Google, Face
book, Linkedin, forums,
and all other platforms.
Online Visibility is about
getting found wherever
conversations are happening
that are important to your
customers, industry
participants and your business.

22. 6. Visitors & Visitor Engagement?
Visitors are the ones who visit your website
Getting Noticed for your products and services

23. 7. Traffic
No of Visitors to your website
More the visitors -leads to Engagement
More the engagement -leads to Conversions
More the Conversions -leads to Sales
More the Sales leads to -More revenue

24. 8. Conversions
Example
Getting customer for
your business
Email conversion and
Subscription
Everything you do in
online marketing is
designed to convert
visitors to your
website into paying
customers for your
business.