"The Entrepreneur Mindfield"

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The Entrepreneur Mindfield:
How to keep from Blowing up
your company

Robbie Melton
TEDCO
@femailentrepren

© Robbie Melton May 23, 2012

Entrepreneur Types

© Robbie Melton May 23, 2012

The Tinkerer

© Robbie Melton May 23, 2012

The Life Styler

© Robbie Melton May 23, 2012

The Athlete

© Robbie Melton May 23, 2012

The Suicide

© Robbie Melton May 23, 2012

Suicide Entrepreneur TM

© Robbie Melton May 23, 2012

Entrepreneur Suicide
• In Love with Technology
• Not willing to take risk/invest own money
• Suspicious
• Doesn’t listen/ oversells product
• No Customer Validation
• Insular – Family/friends
• Not Focused
• Understanding True Market

© Robbie Melton May 23, 2012

Company Success
• Business Plan
• Good Management Team
• Understands Market/Customers
• Knows its Competition
• Platform Technology
• Financially Savvy
• Create Buzz

© Robbie Melton May 23, 2012

The Business Plan
To have or not to have

© Robbie Melton May 23, 2012

Management Team
Family
Friends
Strangers
Diversity

© Robbie Melton May 23, 2012

Market
Size in $$$$
Growth Potential
Do you have the real market
Market Penetration

© Robbie Melton May 23, 2012

Customers
Validation
Who are they really

© Robbie Melton May 23, 2012

Competition

© Robbie Melton May 23, 2012

The Technology
Platform
Disruptive
Enhancement

© Robbie Melton May 23, 2012

Financials

© Robbie Melton May 23, 2012

ProForma Projections

© Robbie Melton May 23, 2012

Investment

© Robbie Melton May 23, 2012

Know How much, What For and When
• How much NOW and LATER
• What do you need the money for
– Be Specific
• When do you need the money

© Robbie Melton May 23, 2012

Introductions

© Robbie Melton May 23, 2012

Create Buzz

© Robbie Melton May 23, 2012

Thank you!

rmelton@marylandtedco.org
@femailentrepren

© Robbie Melton May 23, 2012

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"The Entrepreneur Mindfield"

1. The Entrepreneur Mindfield: How to keep from Blowing up your company Robbie Melton TEDCO @femailentrepren © Robbie Melton May 23, 2012

17. Entrepreneur Suicide • In Love with Technology • Not willing to take risk/invest own money • Suspicious • Doesn’t listen/ oversells product • No Customer Validation • Insular – Family/friends • Not Focused • Understanding True Market © Robbie Melton May 23, 2012

18. Company Success • Business Plan • Good Management Team • Understands Market/Customers • Knows its Competition • Platform Technology • Financially Savvy • Create Buzz © Robbie Melton May 23, 2012

28. Know How much, What For and When • How much NOW and LATER • What do you need the money for – Be Specific • When do you need the money © Robbie Melton May 23, 2012

"The Entrepreneur Mindfield"

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