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Converging Trends Impacting Associations

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Steve Drake
Steve Drake

Three major trends -- content marketing, cause marketing and social media -- are converging to impacta Associations and Nonprofits. This paper quickly outlines what DrakeCo -- an accredited association managment company -- is seeing.

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Converging Trends Impacting Associations
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P.O.S.T. Process ,[object Object],O = Objectives S = Strategies T = Technology © Groundswell, Forrester Research
Tecker’s 6 Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2008 Tecker Consultants LLC
Tecker’s 6 Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2008 Tecker Consultants LLC
Converging Trends Impacting Associations Content Marketing Cause Marketing Social Media
Content Marketing What: Sharing content Old: Controlled, Members Only New: Open to all (w/exceptions) Why? Be filter for members Be thought leader Because if you don’t someone else will Examples: marketingprofs.com raintoday.com DrakeCo Clients: CLA – Weekly Tips DCHA – R
 
 
Cause Marketing What: NonProfit & For Profit Old: Philanthropy New: Marketing for Purpose & Passion Why: Engagement, awareness, funds Examples: Trees for Troops MO KidsFirst
Social Media What: Community, relations Old: Word of mouth, networking, gossiping New: Web-based tools w/o gatekeeper Why: Community building Examples: Facebook Fan Pages LinkedIn Groups YouTube Flickr Twitter
SlideShare
LinkedIn
Twitter
Twitter Ties Contacts Concepts Content
Content lead from Twitter
Social Media as Fundraiser
Media Portfolio
Converging Trends Impacting Associations Content Marketing Cause Marketing Social Media

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