Three major trends -- content marketing, cause marketing and social media -- are converging to impacta Associations and Nonprofits. This paper quickly outlines what DrakeCo -- an accredited association managment company -- is seeing.
7. Converging Trends Impacting Associations Content Marketing Cause Marketing Social Media
8. Content Marketing What: Sharing content Old: Controlled, Members Only New: Open to all (w/exceptions) Why? Be filter for members Be thought leader Because if you don’t someone else will Examples: marketingprofs.com raintoday.com DrakeCo Clients: CLA – Weekly Tips DCHA – R
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11. Cause Marketing What: NonProfit & For Profit Old: Philanthropy New: Marketing for Purpose & Passion Why: Engagement, awareness, funds Examples: Trees for Troops MO KidsFirst
12. Social Media What: Community, relations Old: Word of mouth, networking, gossiping New: Web-based tools w/o gatekeeper Why: Community building Examples: Facebook Fan Pages LinkedIn Groups YouTube Flickr Twitter