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1. Taking PRM to the Next Level Jason Wiley, F5 Networks William Moxley, salesforce.com Sales: Channel and Partner Management
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4. The evolution of a PRM deployment Channel Manager Enablement (internally focused) Partner Enablement (externally focused) True Partner Collaboration
5. Most companies start internally focused by defining their program and profiling their partners Partner account profiling Partner recruitment Reports & dashboards Program rules Channel manager ramp Channel Manager Enablement (internally focused) Partner Enablement (externally focused) True Partner Collaboration
6. They begin to collaborate with partners by putting up a portal with basic functionality Partner account profiling Partner recruitment Reports & dashboards Program rules Channel manager ramp Lead distribution Deal registration Training & certifications Program creation Co-marketing Channel Manager Enablement (internally focused) Partner Enablement (externally focused) True Partner Collaboration
7. Taking PRM to the next level involves true collaboration Partner account profiling Partner recruitment Reports & dashboards Program rules Channel manager ramp Lead distribution Deal registration Training & certifications Program creation Co-marketing Partner self-service Business planning Forecast collaboration Joint selling B2B integration Channel Manager Enablement (internally focused) Partner Enablement (externally focused) True Partner Collaboration
8. F5 is taking several steps to take PRM to the next level Partner account profiling Partner recruitment Reports & dashboards Program rules Channel manager ramp Lead distribution Deal registration Training & certifications Program creation Co-marketing Partner self-service Business planning Forecast collaboration Joint selling B2B integration Where are you on this framework? Channel Manager Enablement (internally focused) Partner Enablement (externally focused) True Partner Collaboration