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ORGANIZATIONAL DESIGN




                        8–1
LEARNING OUTLINE
Follow this Learning Outline as you read and study this chapter.
Organizational Design Decisions
 • Contrast mechanistic and organic organizations.
 • Explain the relationship between strategy and structure.
 • Tell how organizational size affects organizational design.
 • Discuss Woodward’s findings on the relationship of technology
   and structure.
 • Explain how environmental uncertainty affects organizational
   design.




                                                                   10–2
L E A R N I N G O U T L I N E (cont’d)
Follow this Learning Outline as you read and study this chapter.
Common Organizational Designs
 • Contrast the three traditional organizational designs.
 • Explain team-based, matrix, and project structures.
 • Discuss the design of virtual, network, and modular organizations.
 • Describe the characteristics of a learning organization.




                                                                        10–3
Organizational Design Decisions
• Mechanistic Organization            • Organic Organization
   – A rigid and tightly controlled      – Highly flexible and adaptable
     structure                             structure
       • High specialization                 • Non-standardized jobs
       • Rigid departmentalization           • Fluid team-based
       • Narrow spans of control               structure
       • High formalization                  • Little direct supervision
       • Limited information                 • Minimal formal rules
         network (downward)                  • Open communication
       • Low decision participation            network
                                             • Empowered employees




                                                                       10–4
Mechanistic versus Organic
     Organization




                             Figure 10.5

                                   10–5
Structural Contingency Factors
• Structural decisions are influenced by:
   – Overall strategy of the organization
      • Organizational structure follows strategy.
   – Size of the organization
      • Firms change from organic to mechanistic organizations as
        they grow in size.
   – Technology use by the organization
      • Firms adapt their structure to the technology they use.
   – Degree of environmental uncertainty
      • Dynamic environments require organic structures;
        mechanistic structures need stable environments.

                                                                    10–6
Structural Contingency Factors (cont’d)
• Strategy Frameworks:
  – Innovation
     • Pursuing competitive advantage through meaningful
       and unique innovations favors an organic structuring.
  – Cost minimization
     • Focusing on tightly controlling costs requires a
       mechanistic structure for the organization.
  – Imitation
     • Minimizing risks and maximizing profitability by copying
       market leaders requires both organic and mechanistic
       elements in the organization’s structure.

                                                               10–7
Structural Contingency Factors (cont’d)
• Strategy and Structure
  – Achievement of strategic goals is facilitated by
    changes in organizational structure that
    accommodate and support change.
• Size and Structure
  – As an organization grows larger, its structure tends
    to change from organic to mechanistic with
    increased specialization, departmentalization,
    centralization, and rules and regulations.

                                                       10–8
Structural Contingency Factors (cont’d)
• Technology and Structure
  – Organizations adapt their structures to their
    technology.
  – Woodward’s classification of firms based on the
    complexity of the technology employed:
     • Unit production of single units or small batches
     • Mass production of large batches of output
     • Process production in continuous process of outputs
  – Routine technology = mechanistic organizations
  – Non-routine technology = organic organizations

                                                             10–9
Woodward’s Findings on Technology, Structure, and
                 Effectiveness




                                             Figure 10.6

                                                  10–10
Structural Contingency Factors (cont’d)
• Environmental Uncertainty and Structure
  – Mechanistic organizational structures tend to be
    most effective in stable and simple environments.
  – The flexibility of organic organizational structures
    is better suited for dynamic and complex
    environments.




                                                      10–11
Common Organizational Designs
• Traditional Designs
  – Simple structure
     • Low departmentalization, wide spans of control, centralized
       authority, little formalization
  – Functional structure
     • Departmentalization by function
        – Operations, finance, human resources, and product research and
          development
  – Divisional structure
     • Composed of separate business units or divisions with
       limited autonomy under the coordination and control the
       parent corporation.

                                                                     10–12
Strengths and Weaknesses of Common Traditional
             Organizational Designs




                                           Figure 10.7

                                                 10–13
Organizational Designs (cont’d)
• Contemporary Organizational Designs
  – Team structures
     • The entire organization is made up of work groups or self-
       managed teams of empowered employees.
  – Matrix and project structures
     • Specialists for different functional departments are assigned
       to work on projects led by project managers.
     • Matrix participants have two managers.
  – Project structures
     • Employees work continuously on projects; moving on to
       another project as each project is completed.


                                                                    10–14
A Matrix Organization in an Aerospace Firm




                                             Figure 10.9

                                                  10–15
Organizational Designs (cont’d)
• Contemporary Organizational Designs (cont’d)
  – Boundaryless Organization
     • An flexible and unstructured organizational design that
       is intended to break down external barriers between
       the organization and its customers and suppliers.
     • Removes internal (horizontal) boundaries:
        – Eliminates the chain of command
        – Has limitless spans of control
        – Uses empowered teams rather than departments
     • Eliminates external boundaries:
        – Uses virtual, network, and modular organizational structures
          to get closer to stakeholders.

                                                                    10–16
Removing Boundaries
• Virtual Organization
   – An organization that consists of a small core of full-time employees
     and that temporarily hires specialists to work on opportunities that
     arise.
• Network Organization
   – A small core organization that outsources its major business
     functions (e.g., manufacturing) in order to concentrate what it does
     best.
• Modular Organization
   – A manufacturing organization that uses outside suppliers to provide
     product components for its final assembly operations.


                                                                       10–17
Organizational Designs (cont’d)
• The Learning Organization
  – An organization that has developed the capacity to
    continuously learn, adapt, and change through the
    practice of knowledge management by employees.
  – Characteristics of a learning organization:
     • An open team-based organization design that empowers
       employees
     • Extensive and open information sharing
     • Leadership that provides a shared vision of the
       organization’s future, support and encouragement
     • A strong culture of shared values, trust, openness, and a
       sense of community.

                                                                   10–18
Characteristics of a Learning Organization




                                             Figure 10.10

                                                   10–19

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Organizational design

  • 2. LEARNING OUTLINE Follow this Learning Outline as you read and study this chapter. Organizational Design Decisions • Contrast mechanistic and organic organizations. • Explain the relationship between strategy and structure. • Tell how organizational size affects organizational design. • Discuss Woodward’s findings on the relationship of technology and structure. • Explain how environmental uncertainty affects organizational design. 10–2
  • 3. L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter. Common Organizational Designs • Contrast the three traditional organizational designs. • Explain team-based, matrix, and project structures. • Discuss the design of virtual, network, and modular organizations. • Describe the characteristics of a learning organization. 10–3
  • 4. Organizational Design Decisions • Mechanistic Organization • Organic Organization – A rigid and tightly controlled – Highly flexible and adaptable structure structure • High specialization • Non-standardized jobs • Rigid departmentalization • Fluid team-based • Narrow spans of control structure • High formalization • Little direct supervision • Limited information • Minimal formal rules network (downward) • Open communication • Low decision participation network • Empowered employees 10–4
  • 5. Mechanistic versus Organic Organization Figure 10.5 10–5
  • 6. Structural Contingency Factors • Structural decisions are influenced by: – Overall strategy of the organization • Organizational structure follows strategy. – Size of the organization • Firms change from organic to mechanistic organizations as they grow in size. – Technology use by the organization • Firms adapt their structure to the technology they use. – Degree of environmental uncertainty • Dynamic environments require organic structures; mechanistic structures need stable environments. 10–6
  • 7. Structural Contingency Factors (cont’d) • Strategy Frameworks: – Innovation • Pursuing competitive advantage through meaningful and unique innovations favors an organic structuring. – Cost minimization • Focusing on tightly controlling costs requires a mechanistic structure for the organization. – Imitation • Minimizing risks and maximizing profitability by copying market leaders requires both organic and mechanistic elements in the organization’s structure. 10–7
  • 8. Structural Contingency Factors (cont’d) • Strategy and Structure – Achievement of strategic goals is facilitated by changes in organizational structure that accommodate and support change. • Size and Structure – As an organization grows larger, its structure tends to change from organic to mechanistic with increased specialization, departmentalization, centralization, and rules and regulations. 10–8
  • 9. Structural Contingency Factors (cont’d) • Technology and Structure – Organizations adapt their structures to their technology. – Woodward’s classification of firms based on the complexity of the technology employed: • Unit production of single units or small batches • Mass production of large batches of output • Process production in continuous process of outputs – Routine technology = mechanistic organizations – Non-routine technology = organic organizations 10–9
  • 10. Woodward’s Findings on Technology, Structure, and Effectiveness Figure 10.6 10–10
  • 11. Structural Contingency Factors (cont’d) • Environmental Uncertainty and Structure – Mechanistic organizational structures tend to be most effective in stable and simple environments. – The flexibility of organic organizational structures is better suited for dynamic and complex environments. 10–11
  • 12. Common Organizational Designs • Traditional Designs – Simple structure • Low departmentalization, wide spans of control, centralized authority, little formalization – Functional structure • Departmentalization by function – Operations, finance, human resources, and product research and development – Divisional structure • Composed of separate business units or divisions with limited autonomy under the coordination and control the parent corporation. 10–12
  • 13. Strengths and Weaknesses of Common Traditional Organizational Designs Figure 10.7 10–13
  • 14. Organizational Designs (cont’d) • Contemporary Organizational Designs – Team structures • The entire organization is made up of work groups or self- managed teams of empowered employees. – Matrix and project structures • Specialists for different functional departments are assigned to work on projects led by project managers. • Matrix participants have two managers. – Project structures • Employees work continuously on projects; moving on to another project as each project is completed. 10–14
  • 15. A Matrix Organization in an Aerospace Firm Figure 10.9 10–15
  • 16. Organizational Designs (cont’d) • Contemporary Organizational Designs (cont’d) – Boundaryless Organization • An flexible and unstructured organizational design that is intended to break down external barriers between the organization and its customers and suppliers. • Removes internal (horizontal) boundaries: – Eliminates the chain of command – Has limitless spans of control – Uses empowered teams rather than departments • Eliminates external boundaries: – Uses virtual, network, and modular organizational structures to get closer to stakeholders. 10–16
  • 17. Removing Boundaries • Virtual Organization – An organization that consists of a small core of full-time employees and that temporarily hires specialists to work on opportunities that arise. • Network Organization – A small core organization that outsources its major business functions (e.g., manufacturing) in order to concentrate what it does best. • Modular Organization – A manufacturing organization that uses outside suppliers to provide product components for its final assembly operations. 10–17
  • 18. Organizational Designs (cont’d) • The Learning Organization – An organization that has developed the capacity to continuously learn, adapt, and change through the practice of knowledge management by employees. – Characteristics of a learning organization: • An open team-based organization design that empowers employees • Extensive and open information sharing • Leadership that provides a shared vision of the organization’s future, support and encouragement • A strong culture of shared values, trust, openness, and a sense of community. 10–18
  • 19. Characteristics of a Learning Organization Figure 10.10 10–19