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1. Arizona State University
Expansion To China
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2. Introduction
 ASU is a national higher institute of learning.
 It is located in the state of Arizona in United States.
 ASU has been ranked as the leading US public
university.
 Has an enrollment of more than 72,254 students.
 It offers a wide range of major options.
 The institution has renowned athletic teams.
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3. Expanding Into China
 China is a highly populated East Asian country.
 It is the world’s second largest country in land mass.
 It is world’s most flourished country in all sectors.
 ASU aims at expanding its online undergraduate
business program in China.
 An analysis of various factors that govern the viability
of this venture in order to make a rational
recommendation has to be looked at.
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4. Political Factors
 China is a socialist state.
 It is controlled by political administrative power.
 China has a centralized democratic system.
 It also has an authoritarian government system.
 It restrict wide range of areas including the internet
and the press.
 This presents a huge threat for ASU.
 The need to reform corrupted government system
presents a huge opportunity for ASU to succeed.
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5. Economic Factors
 China’s economy is the second largest in the world.
 It is market oriented focusing on international trade.
 It has a strong state capitalism.
 The system has encouraged expansion in private
businesses.
 ASU will be able to target many business people.
 This presents a huge opportunity for ASU.
 This might have a huge enrollment in its online
business program.
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6. Social Factors
 China has a huge population estimated at 1.35 billion
people.
 70% of the country’s population comprise of workable
individuals.
 This presents a huge opportunity for ASU.
 It can have a wide range of target population.
 China has a relatively wealthy citizenry.
 This is an opportunity for ASU as many people can
afford to pay for its online business program.
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7. Legal Factors
 China has a poorly established judicial system.
 This challenges entities seeking justice.
 This creates a huge threat for ASU.
 It might not be able to seek justice with regard to any
unethical practices.
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8. Market Segmentation
 China’s target population will be segmented.
 This will be along lines of potential demand for
knowledge.
 The institution will ensure that intensive marketing.
 Other targets are the employed and self-employed
individuals.
 They might be seeking to enhance their knowledge.
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9. Maintaining a Competitive Advantage
 ASU will adopt a competitive pricing strategy.
 It will also adopt a high level of flexibility.
 Product quality will equally be enhanced.
 ASU will upgrade content of the online business
program.
 This ensures it suits the current standards and
dynamics.
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10. For More Information On Arizona
State University Expansion To
China
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