1. Dan Pilkington Digital Marketing Manager, Lucky Voice @luckyvoice facebook.com/luckyvoice

3. 15,000 visits across our 4 websites came directly from social media. So yes, it’s important and yes, we can measure it – Google Analytics.

4. Social media amplifies messages beyond websites, CRM and traditional paid for media. It drives PR cheaply, effectively and constantly.

6. Techniques to build your database and monetize! Freebies and discounts – make your Twitter followers feel special Occasional giveaways to your Twitter following always work well! Competitions which are fun help too! We then track the spend of the customers we book in for free and see great returns as well as generating buzz!

7. Techniques to build your database and monetize! Reach out to other businesses / communities We develop relationships on Twitter with businesses and communities that we work with. E.g. Qype, Cancer Research, The O2.

8. Techniques to build your database and monetize! Offers app on Facebook Create an app which allows people to sign up for offers / discounts that you run. By getting their details for email newsletters, you can also track their purchases.

9. Techniques to build your database and monetize! User-generated content on Facebook We’ve created an app which allows people to smoothly upload photos and videos of their Lucky Voice experiences.

10. Techniques to build your database and monetize! User-generated content on Facebook They then get their friends to vote on their photos / videos.

12. People have to ‘Like’ us to vote

13. We get the email address and other details of anyone who submits an entry or votes

15. Since putting the apps, our ‘Likes’ are up 198%- We’ve pulled in data from around 400 new contacts in a week.

16. Techniques to build your database and monetize! Exclusive content Give your followers / fans exclusive content just for them. This could be offers / new product testing / focus groups and news on your brand.

17. Techniques to build your database and monetize! Retweetand comment on great stuff your fans say and are doing! Again, it’s all about making them feel special and building that relationship so they will reciprocate. Make sure you follow what your best ambassadors are up to!

18. Techniques to build your database and monetize! Interesting / engaging content about your business! Blog posts which you then tweet and post to Facebook to engage and spread virally. Also excellent for SEO! Also, get guest bloggers to write relevant content so spreading the word about your business and gaining endorsement from key people. E.g. What happened on this day in music...

19. Techniques to build your database and monetize! Make yourselves human! Tell people what you’re up to! Social media is a great way of making yourselves seem more human and this will help boost your following / database.

22. Keep things simple

23. You don’t have to post all day, every day. Just timely posts when necessary that fit with your strategy

24. DO try and respond to customer enquiries asap so you don’t miss out on bookings / purchases. With Twitter, people expect quick response.

25. Get experts in to work on small projects that will save you time. There are lots of good, small tech agencies that can help without charging the world.