UX experience portfolio

1. Emily Thomas
Experience Portfolio
Desktop, mobile
& touch screen
UX design
and build
Design research
and concept
development
Physical
product
evaluation

2. Overview
My sector experience
Another major
electronics
manufacturer

3. Overview
My experience across a multi-channel UX design cycle
Research
Concept
Development
Prototype Design
Detailed design and
build

4. Project Showcase: Your Style Adviser
• Developed in collaboration with Dressipi.com
• Personalised recommendation tool that supports
customer pain points and needs

5. Project Showcase:
Your Style Adviser
The brief:
Customers want help finding clothes that are right for their body shape & style. Your Style
Adviser is a personalised recommendation tool that supports this.
What I did:
• Led the UX input independently throughout this project, defining the experience as well
as making critical decisions to ensure our customers’ needs were met
• Challenged the experience status quo presented by Dressipi, recommending
experience changes specific to products, brand and customer needs, utilising both
qualitative and quantitive data
• Managed both internal stakeholders as well as 3rd party agencies, providing solid
rationale against all decisions to gain buy in from the BUs, senior stakeholders and
third party agencies.
• Presented with the Business lead to Senior stakeholders to gain signoff and
independently presented the results of usability testing to both the internal project
stakeholders as well as the 3rd party agency, Dressipi

6. Project showcase: Mobile site and apps
• M&S’s first android app
• M&S first offers proposition on the iOs app
• User testing and mobile prototype build

7. Project Showcase
M&S Mobile
Background:
M&S launched a highly successful Mobile commerce site in 2010,released and iPhone
App in July 2012 and Android App in May 2013. Continuous improvements to both the
mobile site and app have continued, with the support of user research and in line with
customer trends. Most recently a transition programme has taken place in order to redesign the mobile site in preparation for the M&S.com platform transition. (due to launch
in 2014)
What I did:
• Independently lead and manage the UX stream for mobile - define and deliver all the
UX stream deliverables and manage UX designers and Visual Designers
• Build strong relationships with the internal mobile team – demonstrate a high level of
mobile UX expertise to influence and effectively communicate to stakeholders and
third party agencies
• Decision making at pace and setting direction for the experience
• Manage through complex issues and efficiently arrive at a solution that is fully
understand and approved by the project team and wider stakeholders.

8. Project showcase:
Supporting a new service-led proposition
• UCD workshops and training
• Design and validation – web and mobile
service innovation concepts

9. Unilever Online shopping tool: Proof of concept
“It doesn’t excite
me that much”
Neil, 51
“Similar to one
shop I’ve been
to”
That’s less eyecatching”
Jodie, 29
Lisa, 32
Interaction design concepts were iterated and tested with users

10. Case Study: Unilever Online shopping tool: Proof
of concept
www.smartswaps.co.uk

11. iPhone app design: Proof of concept
Collaborative workshops and iterative research and design outputs

12. Project showcase: B&Q design personas
• In-store research
• Call centre observation
• Persona development and internal mobilisation

13. B&Q design personas
Brief:
To rapidly create well-crafted personas based on qualitative research that
inspire confidence and feed into B&Q’s wider business change program.
Project Deliverables:
• Generated personas from three core groups – Customers, Customer
Advisors, and Contact centre agents
• Conducted research in B&Q stores across UK regions and within your
Contact Centres in Glasgow and Doncaster.
• Create additional tools to create interest, buy-in and understanding of
the personas within B&Q cards.

15. Project showcase: TfL touch screen UCD
• User Research on touch screen machine design
• Stakeholder workshops
• Collaborative design workshops and concept development

16. TfL touchscreen UCD
Brief:
T enhanced TfL’s ticket machines design to further encourage
o
customers to self serve as opposed to going to the Ticket Office
Project Deliverables:
• Iterative rounds of user research to evaluate customers’ current touch
screen experience when purchasing a ticket, using the current Multi Fare
Machine (MFM), generate design principles and evaluate new design
concepts
• Based on previous research key user journeys were identified as focus
points design concepts which addressed key we developed collaboratively
with the ticketing machine development partner and stakeholders.

17. Project showcase: BBC
• Stakeholder workshops
•User Research
• Information visualisation

18. BBC Learning
The Challenge:
An abundance of content which is difficult to navigate through, despite
what appears to be a rock-solid structure
• No consistent content strategy applied across Learning products
• Role-based navigation and use of Portal pages is problematic
Portal Page
Learning
Landing Page
Schools
Landing Page
(Topics List)
Schools
Landing Page
(Products List)

19. BBC Learning
What we did:
• We familiarised ourselves with the coverage of BBC Learning:
• Explored various ways to organise and dissect the types of products
and their varying audiences
• Created a list of attributes that describe the various products
• Created two visualisations which help to demonstrate the breadth of
BBC Learning content and support gaining further internal support.
• The Audience vs Learning Function Matrix
• The BBC Learning Circle Diagram

20. Case Study: BBC Learning Visualisation

21. Project showcase: Fenwick
• Site design and build for Fenwick Bond Street
• First ecommerce offering for the business

22. Fenwick – site design and build
Experience and responsibilities:
• Supporting design team move creative concepts into feasible web
design templates.
• Moving design concepts forward into a full digital programme of work,
functional design specification and project timeline
• Management of development team during build
• Producing digital specification documentation and weekly status
reports
• Client liaison to support Account Director; advising on e-commerce
best practice, Magento platform and integration requirements
• Working closely with a business analyst to assess requirements
against Magento platform capabilities.
• Supporting client and internal training of Magento platform