AGR CONFERENCE 2013 Shaping the future through early careers engagement a siemens case study

Restricted © Siemens plc 2013 All rights reserved.Page 1
Shaping the Future through early
careers engagement: A
Siemens Case Study
Joanne Gogerly & Alice Kirby 9th July

Restricted © Siemens plc 2013 All rights reserved. siemens.co.uk
University Engagement Strategy
Joanne Gogerly & Alice Kirby, 9th July 2013

Siemens University engagement levels
 Global and Local approach combined
 Long-term collaboration is of special value for innovation and
research cooperation
 Personal engagement supports recruitment activities and
Talent Acquisition
CKI: Centres for Knowledge Interchange – Strategic
discussions with Siemens Central Board in advance to have
first opportunities for research engagement
Other Universities
Ambassador
Universities
CKI
Siemens plc
“Principal”
Siemens plc
“Partner”
Engage

Engagement activities
Principal & Partner only
 Careers Fairs/ Drop in stand
 Internships
 Skills sessions
 Guest Lectures
 Group work support
 Judging competition
 Siemens equipment for use in faculty
 Final year projects
 Mentoring
 Sponsorships (Societies or Competitions)
 Course tailoring
All
 Promotional material in University
 Provision of Siemens case studies
 Site Tours
Engage
Activities will be tailored to the University’s
own requirements and needs

Interactive Activity

How are you currently engaging with universities? Top Tips
Career Fairs Alumni/employee get them on campus
Video Guides Less promotion/selling more generic info
Presentations Think about the type of audience
Skills sessions Bring good representatives (1st Impression)
Workshops Make it interesting/relevant for audience
Competitions/ Business related awards Keep it high energy/enjoyable
Sponsorships Tailor to fit universities
Offering equipment/ Provide useful resources Adaptability
Engagement with university careers centres Be innovative
Target universities Utilise social media
Insight days Support universities that support the business
Gyroscope

Lincoln University & Siemens
Partnership

Restricted © Siemens plc 20XX All rights reserved. siemens.co.uk
Apprenticeships at Siemens
Joanne Gogerly & Alice Kirby
9th July 2013

Apprenticeships@Siemens
• We have offered advanced
apprenticeships in the UK since 2008
when we took the delivery in house and
contracted directly with the respective
government agencies
• Apprenticeships at Siemens take
between 3-4 years to complete and lead
to full time positions
• Our apprenticeships have a completion
rate of 98.5%

Schools and Education
Joanne Gogerly & Alice Kirby 9th July 2013

Challenge 1 – Calculating ROI on engagement
activities
• Keep long term data regarding engagement and capture data at all appropriate points
• Survey applicants to track points of engagement
• Start with clear objectives
• What is the value of a hire – the ROI on an apprentice/school leaver
• Track events that create valuable hires
• Build up school networks of where apprentices are hired and build scheme around this
“Not everything that counts can be counted, and not everything that can be counted counts.” – Albert Einstein

Future proofing materials provided to schools
• Online portal of case studies
• Central repository of information refreshed
• Be careful of content – refer them to your website for company specific information
• Deliver messages online – easier to update

Inspiring generation Y into your sector
• Explain what it is – make it exciting but real
•Showcase current employees/trainees
• CSR commitments
• Show how they will make an impact
• Internet/Social Media/Interactive
• Bring real life projects and role models
• Through excitement – 90% of Gen Y still appreciate face to face development
• Target parents
• Communicate in their language and in the technologies that they use
• Give an insight into the future of your industry
• Straight honest talking about roles and responsibilities
• Talk about interesting elements of the job i.e. Client interaction, creative thinking
• Address the myths
• Challenge outdated stakeholder perceptions of your industry
• Use similar age groups to communicate with them 2

Developing networks with schools
• Encourage schools to measure apprentice/school leaver conversions
• Sponsor broader development events
•Use Enterprise Business Partnerships
• Use Local businesses
• Understand school timetables
•Encourage schools to collaborate with each other
• Offer activities that can be run in class but align with curriculum
• School federations
•Empower local teams/offices to approach schools
•Career fairs for schools
•Open days
• Offer choices to students and let them choose instead of targeting them
• Target list of schools
• Guest lectures

Parents understanding and supporting students in
career pathway decisions i.e. University vs.
Apprentices
• Understand potential and interests
•Invite parents to events/engagement sessions
•Through school networks
• Develop a tool to help dispel the myths they have and encourage engagement
• Through dedicated areas on your website
• Introduce benefits of apprentices as a viable pathway
• Give parents the opportunity to explore the different options and inform them of what
they are
• Change image and language of apprenticeships
• Parent guide for career discussion
• Schools to expand UCAS evenings to include parents

Demonstrating career opportunities and pathways at
an early career level
• Competitions
• Practical assessments
• Insight days
• Summer camps
• Engagement with local schools and industry projects
• Role models at career fairs that have already achieved and progressed
•Collaboration of smaller businesses
•Getting your business in front of students
• Parents evenings
• Career fairs
• Engaging with teachers
• Speaking about careers not your job roles

Support from education sector to enable employer
engagement
• Schools don’t engage with organisations and don’t promote apprenticeships
• Demonstrate how apprentices can achieve just as much as graduates
• Influencing on a local level with families of schools about how you can support/enable
employee enagement
• Commercial awareness of schools
• Building networks with relevant schools

Lack of information regarding employment
opportunities and correlation to student curriculum
• Schools are not promoting apprenticeships
• Break the school quote on how many go to university
• People feel university is the only option
•Lack of positive info on apprentices
• Lobby government
• Produce brochures
•Change assessment criteria for schools ranking – focus is currently on higher education only

AGR CONFERENCE 2013 Shaping the future through early careers engagement a siemens case study

AGR CONFERENCE 2013 Shaping the future through early careers engagement a siemens case study

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