How Equinix customers and partners are already using interconnection & cloud services today and what new solutions are being developed and tested.

1. Confidential – © 2016 Equinix Inc. Equinix.com 1
Interconnection First
How it Navigates Through Disruption in The
Media & Entertainment Industry
Matt George
Senior Manager: Content & Digital Media EMEA
Content & Digital Media
matthew.george@eu.equinix.com

2. Confidential – © 2016 Equinix Inc. Equinix.com 2
Founded in 1998 to help the internet scale
EQUI N I X
Equality Internet ExchangeNeutrality

3. Confidential – © 2016 Equinix Inc. Equinix.com 3
Unprecedented era of disruption in Media and Entertainment
Increasing
Commoditization
Digitization of Film &
Video Business
New Global Digital
Competition for Profits
& Market Share
Environmental Drivers
Become a Digital
Company First & a
Physical Company
Second
Team Collaboration to Create
Digital Assets
Easily Access Global Marketplace
of Consumers and Partners
Leveraging Ecosystems to
Optimize Production
Dramatically Improve
Application & Workflow
Awareness &
Efficiency Insights
Business Drivers M&E Specific Drivers
Millennials / Cord Cutters /
Time Shift Viewing Changing
How Media is Consumed &
Delivered
Broadcast Transitioning From
From Satellite and Cable
To IP Based Workflows
Ingest and Live Streaming
via the Cloud Becoming
more Commonplace
Security is a Big Concern
Digital Content and Metadata
Set Sizes Are Growing

4. Confidential – © 2016 Equinix Inc. Equinix.com 4
…driving the transformation in Business Architecture toward an
Interconnected Media and Entertainment Enterprise…
Interconnected
Enterprise
Interconnected
Enterprise
Innovate
Quickly
Make Real-Time, Informed Consumer
Viewing Recommendations Based On
Analytics
Grow Revenue, Reduce OPEX via
Digital M&E Ecosystems
Access Global Cloud
Infrastructure
Buy / Rent
digital assets
easily
Bring the
Ecosystem
to the Digital
Asset

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...so what needs to happen? Start with a foundation in Interconnection
M&E Trends IOA™ Pillar Benefit for the M&E Industry
Use a Globally Located Workforce
to Produce Film Digital Products
Interconnecting Locations
Reliable, Secure and Instantaneous
Connectivity to A Global Ecosystem of
Production & Post Production Locations
M&E is Increasingly Leveraging Multiple
Clouds for Production Workflows
Interconnecting Clouds
Secure Interconnection to Multiple Private
& Public Clouds Breaks Down Silos,
Optimizes Production, Reduces OPEX
Interconnecting Traditionally Siloed
Production Teams to Transform
Workflows
Interconnecting People
Transform the Production Workflow for
More Efficiency & Ease of Collaboration
More Time Equals Better Product
Pushing Digital Files and Metadata to
the Edge Enables a Transformational
Approach to Produce and Distribute
Digital Entertainment, Recommend Viewing
Growing Digital Files, Metadata,
Consumer Generated Application Use
Data and Preferences
Interconnecting Data

6. Confidential – © 2016 Equinix Inc. Equinix.com 6
…and develop an Interconnection strategy
Interconnection [in-ter-kuh-nek-shen]
integrates the physical and virtual worlds where they meet, shifting
the fundamental delivery architecture of IT from siloed and
centralized, to distributed, internetworked and co-located

7. Confidential – © 2016 Equinix Inc. Equinix.com 7
Equinix Interconnection Platform
Equinix operates in 40 markets in 21 countries across 5 continents
145+ Data Centers (IBX’s) with a Customer base of 8,000+
1,100+ Networks, 500+ Cloud Providers
99.9999% uptime
<10ms to 90% of the population of North America, Western Europe, Top Markets in Asia-Pacific and Brazil
180,000+ cross-connects

8. Confidential – © 2016 Equinix Inc. Equinix.com 8
Locate Data & Analytics
Push Apps & Services to
Connect & Deliver via
Implementing an interconnection strategy requires an
Interconnection Oriented Architecture™*
Interconnecting Data
Interconnecting
People
Interconnecting
Locations
Interconnecting
Clouds
IOA Reference Model
Ecosystems
Adjacent
Ecosystems
Exchange
(EMCEE™)
Equinix Data Hub
Edge
Architecture
Strategy
Equinix
Performance
Hub
Architecture
Component
*Endorsed by Gartner

9. Confidential – © 2016 Equinix Inc. Equinix.com 9
This means re-architecting the network and the edge
Flip the architecture
Core
Edge
Core
Edge
Simplify the topology Deploy hybrid footprint
Centralized
Data Center
Colo Hubs
Clouds

10. Confidential – © 2016 Equinix Inc. Equinix.com 10
The Equinix Media Cloud Ecosystem for
Entertainment (EMCEE)

11. Confidential – © 2016 Equinix Inc. Equinix.com 11
Understanding the digital media lifecycle
An interconnected series of production & workflow processes
Ingest /
Archive
Store /
Archive
Digitise /
Transcode
Editing Production Playout Distribute
Capture and
storage of
source digital
video material
Digital storing of
material &
programmes to
dedicated
platforms
Creation of
specific digital
formats for final
program or
workflow
Compilation of
video material
for end user
formats
Content &
Digital Asset
Management
Systems for
workflow
Transmission of
content from
broadcaster into
broadcast
networks
Distribution of
content from
content owner via
peering, CDNs etc
into IP Networks
Content Creation Content Management Content Delivery

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Workflow Legacy
Bring the Asset to the Production Ecosystem
Music
Sound
Design/Mix
Dialogue
FX
SB Foley
Wild
Track/Arrows
Upload
Download
Workflow
Metro Ethernet or
Mobile Network
PRODUCER
CREATIVE
FINANCIAL
BACKER
VENDOR
CREATIVE
VENDOR
PRODUCER
PRE
PRODUCTION
VFX
GRAPHICS
SOUND
GRADE
QC
EXPORT/
DELIVERY
POST
PRODUCTION
EDITING
3D Assets
Compositing
Titles
Motion Graphic
Assembly
Offline
Proxy
EDL
Conform
Picture
Look
Online
Full Res
Image Quality
Matching
Color Look
Technical Video
and Audio
Content
7
DAILIES
STUDIOS
PRODUCTION
COMPANIES
VENDOR
PRINCIPLE
PHOTOGRAPHY
STORAGE
PRODUCTION DISTRIBUTION

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Workflow Reengineered
Bring the Production Ecosystem to the Asset
DAILIES INGRESS
Remote User
Work on data as it resides
in centralized, federated storage:
Access data using
Low latency, High performance
connection
DISTRIBUTION
WAN services,
Mobile Network,
CDN
PRODUCER CREATIVE FINANCIAL
BACKER
CREATIVE
VFX GRAPHICS SOUND
GRADE QC
EXPORT/
DELIVERY
Remote User
VENDOR PRODUCER VENDOR EDITING
Network On-Demand
Equinix Media Cloud
Ecosystem for Entertainment
EMCEE™
Peering Exchange, Direct Connect
MetroE Carrier of choice
via Performance Hub™
Primary Storage
via Data Hub™
Cloud Services
via ECX™
Media
Ecosystem
How EMCEE ™ solves the challenges
• Interconnection enables:
• Secure connections
• High Speed connections
• Omni channel connections to customers,
partners, suppliers
• New revenue streams
• Collaboration, drives efficiencies, lowers
CAPEX and increases security
• Single Ecosystem Processing
Primary Storage
via Data Hub™

14. Confidential – © 2016 Equinix Inc. Equinix.com 14