2. Founded in 2009 by Eric Muller. Prime Time English provides highly-personalized
English and Portuguese instruction online and in person.
Headquarters: Rio de Janeiro, Brazil.
10 employees and 100+ students
Summary
• Highly-personalized teaching tailored to the specific needs and difficulties of each student.
• Complete Online Multimedia platform for General, Business and Professional English with hundreds of hours of content
• Sophisticated online meeting platform that permits full video and audio interaction between teacher and students
• Mobile Version of learning platform for IPhone and IPad
• Small classes with maximum of 5 students
• Very broad teaching content in both digital and book formats suited to almost any professional profile
• Monthly coaching to motivate and give student direction on his current difficulty and needs
• Free Demo Class
• No Contract, No Cancellation Fees
• 6-month and Yearly fluency evaluations with TOEIC exams
• Cloud based content delivery to student for self-study and continued contact with language
• Partnership with immersion course to maximize learning potential and reduce time to fluency
Primetime English
3. Products
• Online English Platform with General, Business and Professional English for 21 professions and industries
• Business English – Blended content (pdf, mp3 and online exercises)
• Professional English for 27 professions (pdf, book and mp3 content)
• Business English + Immersion Course in Tiradentes, MG
• English for Skills: Interviews, Presentations, Meetings, Teleconferencing (pdf, book and mp3 content)
• Preparation for English Proficiency and Certification Tests: TOEIC, TOELF, IELS, BULATS, Cambridge, Michigan
• English for World Cup and Olympics
Target Market: Teens to 50s, persons of all backgrounds and professions including students, technicians, service industry
professionals, and corporate executives.
Primetime English
4. Pricing:
• Complete English Online Platform + native Teacher
varies from R$200,00 to R$600,00 per month (+ R$ 50,00 monthly license)
• Business English
varies from R$200,00 to R$600,00 per month (+ R$ 195,00 yearly license)
• Professional English for 27 professions
varies from R$ 200 – R$600 (+ book cost varying between R$100-150)
• English for World Cup and Olympics
varies from R$200,00 to R$440,00 per month (+ R$ 50,00 monthly license)
• English for Skills: Interviews, Presentations, Meetings, Teleconferencing
varies from R$200,00 to R$600,00 per month (+ book cost varying between R$100-150)
• Preparation for English Proficiency and Certification Tests: TOEIC, TOELF, IELS, BULATS, Cambridge, Michigan
varies from R$ 200 – R$600 (+ book cost varying between R$100-150)
• Immersion English and Portuguese courses with combined with Online Learning
varies from R$350 per day to R$ 850 per day + Online R$ 200 – R$600 (+ R$ 50,00 monthly license)
Primetime English
5. We are in the
fifth year of
operation
with a
consolidated
customer base
including
professional
from global
and national
corporations.
Primetime English
6. Click on the image to see the full table.
Primetime English
7. Complete English Online Platform with General and Professional English
• The Most Complete Online Language Learning Solution on the Market
• General English, Business English and Professional English in 5 professions and xx industries
• Online Video Exercises for Reading, Writing, Listening, Speaking with over 250 hours per level
• Training for all levels Beginner – Advanced (A1, A2, B1, B2, C1)
• Phonetic training through Voice Recognition Exercises with Qualitative Pronunciation Analysis
• Virtual Conversations with voice recognition for real lime simulations
• Resources including: Language explanations, Verb Conjugation, Language Culture, Atlas, Workshops
• Assessment and TOEIC based Achievement Test
• Statistical Progress Report
Primetime English
8. Home Menu
Click on the image to see the class demo video
Primetime English
13. Lessons by Profession
• Accounting & Finance
• Administrative & Secretarial
• After-Sales & Customer Service
• Human Resources
• IT
• Legal
• Sales & Marketing
Primetime English
14. Lessons by Industry
• Automotive
• Banking & Insurance
• Hospitality Industry
• Pharmaceutical
• Medicine & Health
Primetime English
15. Lessons by Industry Specific Vocabulary
• Aerospace Industry
• Architecture & the Building
Industry
• Banking & Finance
• Business Ethics
• Environment & Meteorology
• Humanitarian Medicine
• Industry
• IT
• Marketing & the Advertising
• Security & Defense Industries
• State and Local Government
• Travel Industry
Primetime English
16. Video Lessons by Industry
• Business Administration
• Culture and Society
• Medicine & Health Care
• Politics and the Economy
• Science
• Space
• Technology &
Telecommunications
• Tourism & Aerospace
Primetime English
17. Click on the image to see the class demo video - http://www.youtube.com/watch?v=u2QPQRgjKWQ&feature=youtu.be
Primetime English
18. Our Business English Online Platform is provided by our partner company
www.businessenglishpod.com
The system is composed of over 300 business English lessons covering the following business
areas:
Meetings, Presentations, Telephoning, Job
Interviews, Negotiations, Socializing, Travel, Management, Communication, Sales.
The lessons are divided in Intermediate and Advanced levels and have the following components:
1 – Podcast: audio download of the whole lesson, with instruction, dialogue, vocabulary debrief and
answers to exercises.
2 – Study note: PDF containing the whole lesson in written form with
instruction, dialogue, vocabulary, debrief, listening and written exercises, and answers.
3 – Online Activities: 13 Online interactive activities built around the audio and vocabulary with automatic
grading of scores.
4 – Phrase cast – podcast of vocabulary and phrases presented in the lessons for review and repetiton.
5 – Business Skills 360 – The more recent lessons also have a Business Skills 360 lessons online and for
Iphone and Ipad. These lessons are translated into 11 different languages.
Besides these activities on the site the student can receive audio podcasts and video vocabulary
lessons directly from the Apple Store, as well as email tips and lessson introductions.
Primetime English
19. Each student is evaluated based on their current language skills, occupation and goals in
English.
After evaluation teachers design custom curriculum for each student, allowing for
differentiation and faster language acquisition.
Each student will have private, online classes with a native speaking, certified English teacher.
For specific professional areas we use books and CDs from best Language Publishers in the
word, Cambridge, Oxford, Longman, Cengage Learning, MacMillan that are given to students to study at
home, while the teacher uses the pdf and mp3 online during class.
Primetime English
20. • English for Accounting
•
Professional English for 25 professions studied online English for Aviation - Pilots and Air Traffic
Controllers
with pdf and audios in mp3. Students receive book and cd • English for Business
•
delivered to their residence or business for use in •
English for Cabin Crew
English for Customer Service
between classes. • English for Commerce
• English for the Energy Industry
• English for Engineering
• English for Finance
• English for Human Resources
• English for Information Technology
• English for Lawyers - International Law
• English to Hospitality
• English for the Pharmaceutical Industry
• English for Logistics
• English for Marketing and Advertising
• English for The Media
• English for Medicine
• English for Nursing
• English for Oil & Gas
• English for Olympics
• English for Purchasing and Sales
• English for Tourism
• English for Scientists
• English World Cup
• English for Tests
TOEIC, TOEFL, IELTS, CPE
• English for Business Skills Development
• Job Search
• Meetings
• Negotiation
• Presentations
• Talking on the Phone
Primetime English
21. English for Oil and Gas
We offer courses for specific high demand industries.
Primetime English
22. Modules personalized to the Specific Sub Industries
In the Oil and Gas Industry a strong sub-sector is Equipment Rental of all types. We add custom
tailored content relating to sub-sectors to complement the main course material.
Primetime English
23. English for the World Cup and Olympics
We are constantly researching course materials and creating new courses to offer. Our latest new
course is English for the world cup both in Online and Book Format.
Primetime English
24. Immersion School Education in Natural Setting
• A thoughtfully designed immersion
school in Tiradentes provides the
optimal learning environment. English
will be practiced in a variety of
contexts.
• Groups no larger than 5 students.
• Students speak English 12
hours, while studying topics pertaining
to business, economics, pop
culture, current events, specialized
grammar and pronunciation.
• Tours in the city of
Tiradentes, exploring the history and
monuments, all in English.
Primetime English
29. Online English for Teens
Online course has specific course for teens with strong focus on Technology, Music, and Entertainment..
Immersion English for Families – Course for Adults, Teens combined Travel and Leisure Activities
In partnership with Ceal Express, we will develop a course for the immersion English for the whole family. All
family members (adults and teens) will be able to study in the same environment and then enjoy leisure activities
together in Tiradentes, MG.
The parents will study professional English
or Business English and the teens will study
General English with a lot of emphasis in
social media, technology and entertainment.
After the immersion the student will
continue their studies online.
Portuguese Immersion Course with
Continuous Study Online
We are preparing a new Portuguese
immersion course with continuous
study online.
Primetime English
30. Our latest product in development is a social media website www.socialenglish.net to encourage
students to interact with each other with social media tools with content posted daily by Prime
Time staff members.
Primetime English
31. To offer the most complete language learning solutions by
leveraging distance learning with highly-qualified native
teachers combined with the highest quality teaching
materials.
Primetime English
32. Our approach is to offer highly-
We offer a wide range of course
personalized language training
options and books, some digital
and coaching. We do this by first
and others in book format.
getting to know the student’s
We feel strong opposed to
needs and then custom tailoring
one-size-fits-all solutions with often
the course material to best
poorly-qualified teachers.
meet the needs of the students.
We believe that building a relationship between student and teacher is
essential to effective learning.
Primetime English
33. Students afforded
opportunity to practice
independently with
online materials such
Students will as films, videos, news
have access to broadcasts, podcasts,
our online songs, amongst other
Cloud forms of media. The
Library, which Cloud Content is
includes constantly updated to
books, textboo ensure that students
ks, activities, pr are using the current
actice material possible.
materials and a
variety of
multimedia
files.
Primetime English
34. We offer every student a free demonstration class of 30 minutes so he can get to
know the online platform, our content and methodology. None of the global
online courses offer this to their clients.
We feel this is essential to gain their trust and make it easy for the student
to choose to study with us.
Primetime English
35. We use Google Drive and Dropbox to deliver content directly to the student's
computer, including PDFs, documents, presentations, audios, videos, and podcasts.
This content is updated frequently and automatically delivered to all students.
Primetime English
36. While books are an excellent tool for students, so are other forms of media. We include video
clips, films, songs, interviews, newscasts, podcasts among other forms of media to stimulate
conversation, keep our students engaged and provide interesting, up to date material that help
hone all aspects of the language.
For specific professional areas we use books and CDs from renowned publishers that are given to
students to study at home, while the teacher uses the pdf and mp3 online during class.
Primetime English
37. We don’t require the student to sign annual contracts which oblige payment even
when they wish to stop or interrupt the course. Students feel trapped and taken
advantage of by these types of contracts because of the penalties imposed on them
to cancel the course.
Primetime English
38. The leading online courses
treat teaching like fast food
where the student studies with
the teacher available at the
moment which leads to
contact with different teacher
almost every class.
This impedes the building of affinity and
connection between student and teacher.
We believe that effective learning requires a
bond of continuity of contact. We keep the
students with the same teacher until they
decide they would like a different teacher.
Primetime English
39. We offer monthly coaching sessions where our language coaches confer with the student’s teacher to
talk about the students’ needs and current difficulties with the language.
The coach prepares suggestions about sites and resources to consult and use in order to overcome the
obstacles.
The coaching suggestions are sent to the student and he’s invited to schedule an online meeting with
his coach. This coach has the purpose of accelerating the learning process by working directly on
specific issues and motivating the student to renew dedication to his studies.
Primetime English
40. We encourage the
student to do 6 month
and 12 month fluency
evaluations through
practice or real TOEIC
testing.
Primetime English
41. We adhere to
constructivist and
humanistic
philosophy where
students are active
participants in the
classes.
Students are
encouraged to form
groups with their
friends, work
colleagues or family
members. We give
the student the
option of forming his
own group or joining
an existing one.
Primetime English
42. We employ only native English teachers with at least 100 hours of
TESOL or TEFL Certification.
We pay our teachers 30% to 100% more than the other leading online courses.
We believe we’ll attract and retain more qualified and experienced professors.
Primetime English
43. • Cutting Edge Technology and Top Notch
Learning Content
• Individual or small classes with native
teacher with high-speaking time of 60 to
90 minutes.
• Specially designed curriculum for each
student based on their needs and goals.
• Highly-qualified and motivated teachers
who are sincerely valued as teachers
and contributors.
• Building bond of affinity between student
and teacher by matching student
backgrounds to teacher profiles.
• No binding contracts, no cancellation
penalties.
• Free demo class for student to get to
know the technology and content
materials.
• Extensive online library provide
resources for classes as well as
independent practice.
• Additional concentrated instruction Primetime English
