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Successful Contract Negotiations


 By Marie Tamayo
What Is a Negotiator?


    A negotiator is someone who specializes in mediating agreements
    between two or more parties.

    The goal of a negotiator is to reach an agreement which will be
    mutually beneficial for all parties.

    Although he or she may represent a specific party, this does not mean
    that the negotiator is only interested in achieving this party's interests
    and goals.
What Is a Negotiator?


   A good negotiator recognizes that a mutual agreement will
   be beneficial in the long term.

   He or she can use a variety of techniques, relying heavily
   on knowledge of the industry, tools, established
   relationships. etc.

   A good negotiators balances the needs and desires of their
   clients with the reasonable expectations of the other side.
Hotel Contract Negotiation

Good news!!! You don't have to go to a negotiation seminar to sharpen up
your ability to negotiate.


We all negotiate in our personal and professional lives. We negotiate when
we go to a garage sale, or when we want to do something different at work, or
when we are dealing with members of the public. .


Sometimes its easy to negotiate, but other times, when we are not
negotiator at heart or have a great deal at stake…. or we are upset, the task
can be intimidating or difficult. Following are some tips that can help us be
Hotel Contract Negotiation

Don't be afraid to ask for what you want. Successful negotiators are assertive and
challenge everything – they know that everything is negotiable.


State Your Needs : The other hotel needs to know what you need. It is important to
state not only what you need but why you need it.


Be assertive not aggressive: Note that there is a difference between being assertive
and being aggressive. You are assertive when you take care of your own interests while
maintaining respect for the interests of others. When you see to your own interests
with a lack of regard for other people's interests, you are aggressive. Being assertive is
a quality of a good negotiator.
Hotel Contract Negotiation

Be quiet and listen. Negotiators are detectives. They ask probing questions and then listen
The other negotiator will tell you everything you need to know – all you have to do is listen.


Do your homework. This is what detectives do. Gather as much pertinent information
prior to your negotiation. What are their needs? What pressures do they feel? What
options do they have?

     Doing your homework is vital to successful negotiation. You can't make
     accurate decisions without understanding the other side's situation. The
     more information you have about the people with whom you are
     negotiating, the stronger you will be.
Hotel Contract Negotiation

 Always be willing to walk away… and came back later. In other words, never
 negotiate without options. If you depend too much on the positive outcome of a
 negotiation, you lose your ability to say NO. When you say to yourself, "I will walk if I
 can't conclude a deal that is satisfactory," the other side can tell that you mean
 business. Your resolve will force them to make concessions.


 Don't be in a hurry. Being patient is very difficult for Americans. We want to get it
 over with. Anyone who has negotiated in Asia, South America, or the Middle East will
 Tell you that people in those cultures look at time differently than we do in North
 America and Europe. They know that if you rush, you are more likely to make
 mistakes and settle for less.
Hotel Contract Negotiation


 Show the other hotel how their needs will be met. Successful negotiators always look
at the situation from the other side's perspective. Instead of trying to win the
negotiation, seek to understand the other negotiator (hotel) and show them ways to
feel satisfied.



Trying to win at all costs does not work
If you "win" there must be a loser, and that can create more difficulty down the
road. The best perspective in negotiation is to try to find a solution where both
parties "win". Try not to view negotiation as a contest that must be won.
Hotel Contract Negotiation
Focusing on Personalities, not Issues : Particularly with people we don't like much, we
have a tendency to get off track by focusing on how difficult or obnoxious the person
seems. Once this happens, effective negotiation is impossible. It is important to stick to
the issues, and put aside our degree of like or dislike for the individual.


 Prepare Options Beforehand: Before entering into a negotiating session, prepare some
options that you can suggest if your preferred solution is not acceptable. Anticipate why
the other party may resist your suggestion, and be prepared to counter with an
alternative.


Ultimately you need to know what you are negotiating for in order to be successful at it…
                               Step 1 – Visit the site
Step 2 -Request For Proposal (RFP)

                                                         When writing an
The RFP is a request for a quote for service            RFP, think about it
                                                          as the first step
         identifies the goals and objectives            to negotiating a
         provides a profile of the group                     contract
         provides historical data                          Use Facility
                                                        Negotiation check
                                                       list. Forms Package
Consider what you need vs. what you want                       Pg. 41
        Needs are non-negotiable                         (See sample of
        Wants can become the basis for negotiations            RFP)
Hotel RFP

 What It Should Include:
  Group profile (who/what the event is about)
  Preferred event dates (pattern and any flexibility)
  Number of attendees (if possible, include attendee profile)
  Meeting space requirements (i.e. setup of each room, # of people, accessibility)
  Preliminary schedule of events
  Estimated food/beverage functions
  Room block pattern (days/number of rooms per night)
  Concessions (i.e. suites required, parking passes, etc.)
  Specify if you plan to use your own a/v supplier
  Conference history (past locations, actualized room pick up, food/beverage spend)
  Date when proposals are due
  Decision date
The Contract
The Contract
        Parts of Facility Contract (see Samples):
              Preamble
              Event Details
              Sleeping Rooms
              Function Space
              Food and beverage
              Outside Vendors
              Function Space
              Concessions
              Billing arrangements
              Termination
              Cancellation and Attrition
              Indemnification
              Insurance
              Dispute Resolution
              Miscellaneous Provisions
              Final Section
The Contract
 1. Preamble: Is a statement at the beginning of a contract that identifies the
 partners involved with names and addresses:
 The intent                             Background Information
 Offer of acceptance                    Window of time. Etc.
 Recital information such as “whereas” Clauses

 2. Event Details Section Include Facts about the event such as:
 Event Name                              Event Type
 Move-in and Move-out dates              Early Arrival and departure Requirements
 Sponsors and facility obligations under the Americans with Disabilities act (ADA)

 3. Sleeping Rooms Section:
 Types of rooms                          Numbers of rooms reserved
 Reservation                             Confirmation
 Complementary Rooms                     Cut-off Dates
 Guarantees                              Deposits
 Check-in/Check-out                      Rates
 Taxes                                   Early departure fees
 Other Charges
The Contract
 Function Space:
 Should include • Basic terms   • Conditions of Facility Clause


 Basic Terms Specify:
 Function Space Requirements
 Room rental fees
 Set up charges
 Convention Services
 Facility-Provided equipment
 Details on union contracted facilities
 Clause to disclose other events booked
The Contract
 Function Space - Should include:
 • Basic terms                      • Conditions of Facility Clause


 Conditions of Facility Clause
 Protects a group from physical deterioration of the premises
 between the time the event is contracted to the time it is held.
 Should address the facilities obligation if it is undergoing
 construction, remodelations, etc.
The Contract
 Food and beverage:
 Number of meal functions
 Guarantee date to confirm function space
 Expected attendance
 Menu and beverage Confirmation dates
 Gratuities details, taxes, additional fees and regulations.
 Attrition clause: Indicates the consequences if the event does not meet its
 commitment or falls bellow number projected consumption.

 Outside Vendors:
 Details the facilities exclusive services allowable and what conditions are involved to
 have outside vendors work at the facility.
The Contract
 Concessions: There are 2 types of concessions

 • Merchandise: food or refreshments sold on site (Concession
 stands)
 Hotel may allow client to set up its own concession stands
 If income will be shared


 • Contractual Agreement: One party provides something of
 value to the other party in exchange for something else. i.e.
 Hotel might offer free parking, free one day spa, etc.
 (SEE PAGE 132 /Students Success Guide)
The Contract
 Billing arrangements and terms:
 • Method of payment
 • Master account, third party billing etc.
 • Deposits
 • Terms
 • Format of billing

 Termination:
 Details termination clauses for non-performance of the contracts without any liability, and
 requires procedures that must be followed to terminate.
 Force Majeure or Act of God: Limits liability for contractual non-performance due to an event
 that cannot be controlled or avoided by any party.

 Cancellation and Attrition:
 Cancelation Clause – One party cancels the contract and does not provide the services outlined.
 Can include liquidated damages clause that estipulate the amount of damages.
 Attrition Clause – details the minimum requirement that have to be met by the event sponsor.
 Attendance, sleeping rooms, food and beverage.
 Slippage is usually between 10% to 20%
The Contract
Indemnification:
• One party agrees to protect the other party from liability as a result of a lawsuit from a third
party. Each party indemnifies the other from liability and they are equally protected.

• Some State laws outline indemnification- Insurance will provide the appropriate protection
Note: To avoid litigation costs or damages, add the language that “both parties hold
harmless, indemnify and defend” one another.

Insurance:
Outline insurance policies each party must have established:

Event cancelation                                        • General liability
Certificate of insurance should be exchanged             • Umbrella policies
If Additions existing policies are required.             • Fire liability
Independent Contractor Liability                         • Exhibits
Valuable Papers and records                              • On-site Office
Workers compensation                                     • Non-appearance
• Event cancelation
The Contract
 Dispute Resolution:
 Outlines the right and remedies of each party. Where and how will the dispute be resolved
 State laws that apply in the interpretation of the contract Alternative Dispute Resolution (ADR)
 stipulates the procedures to be used when resolving the conflict.
 Arbitration: Non- court procedure using 1 or more neutral third parties
 Mediation: Neutral third party meets with opposing side to find a solution

 Miscellaneous Provisions:
 Includes additional provisions:
 Special Parking request
 VIPs
 Shuttles, transportation

 Final Section:
 Notices state who and how notices are to be delivered
 Assignment addresses who can assume the responsibilities the contract.
 Attachments are identified and clearly incorporated.
 Authority of signatures states who can sign the contract.
 Signature block

 (Use venue Contract Check List – Forms Package Pg. 38)
The Process

Step 3:
Receive the contract
Review, amend, etc.
Link to Contract Double Tree


Step 4:
Receive BEO’s Banquet Event Order
Link to BEO (Pg. 136)


Industry Acronyms
Link (Page 139)
Women are the best negotiators
When it comes to hotel
                  contracts, everything is
                  negotiable, from amenities
                  to food and beverage.
                  Here is what experienced
                  corporate event managers
                  have learned about to
                  negotiate the best deal.




Modified and adapted by Marie Tamayo
Develop Your Own Contract




The ideal starting point for contract negotiations is to write
your own version of the hotel contract.


Even if a hotel doesn’t accept your contract, the process of
writing it will help you get familiar, learn and ultimately clarify
clauses in the contract. It will become a guide line of what
you want included in the hotel’s contract. While
negotiating, you can also add clauses from your own contract
to the hotel’s standard contract.


Writing your own contract allows you to protect yourself
against problems you’ve had at other events and to provide
for the specific needs of your attendees.
Get Everything in Writing




If the hotel doesn’t accept the contract, you may send
the hotel a prioritized list of items you wants included in
the hotel’s contract.

These items should not surprise the hotel. By the
contract- negotiation phase, the hotel should know your
basic needs for the event, based on your request for
proposal (RFP) and subsequent conversations.

As you’re establishing your relationship, you should
talk about your wish list the whole time.

Do not rely on the fact that you talked about it. Put it
in the contract.
Read Every Word




Read every word of your hotel contract, but read it three times

Keep an eye out for hidden fees as you read the contract.

During negotiations, ask the hotel about each of its charges

Always try to negotiate away any charges that do not apply to
your guests.

Hotels often add a maid-gratuity charge to the cost of the room
without telling the occupant or the event planner. Make sure this
is clear on the room rate section of the contract.

There are new policies and practices in the industry, such as
early-checkout fees, extended-stay fees, etc. . Ask the hotel for
a copy of its registration policies, including a breakdown of
charges for rooms, food and beverage, and other fees.
Negotiate For Amenities



You can negotiate for specific amenities to be
included in a contract for free or at discounted rates.

Free parking, free local calls, no charge for 800
numbers, Internet service, access to the health
club, complimentary shipping and receiving, room
upgrades, airport transfers, and the use of hotel props
and décor.

You can also ask the hotel to exclude some of these
amenities in return for lower rates or discounted fees.
Providing the hotel with historical information about
your attendees can help you negotiate amenities
away.
Specify Penalties



Most hotel contracts include specific penalties if YOU fail to
comply with the terms of the contract, but many do not
include penalties if the HOTEL cancels your event or fails
to meet other terms in the contract.


Consider “no competitors” clause in a hotel contract if
necessary.


Included penalties to protect your client if the hotel breaches
the contract.


Last minute changes cost money ….Concessions
Sell Your Event to the Hotel


If a hotel recognizes the value of your business, it will be more
willing to negotiate in your favor. To help the hotel recognize this
value you have to know what your meeting is about and what it will
bring to the facility.

Emphasize the aspects of your event that will bring the
hotel revenue.

        For example, a typical hotel makes a
        70- percent profit margin on sleeping rooms
        20-percent profit margin on food
        70-percent profit margin on beverage

Other hotel assets, such as meeting rooms, do not provide
the hotel significant revenue. In fact, if you don’t use
them, they’re likely to sit empty during your event. Because
of this, free meeting space may be easy to negotiate.
Partner with the Hotel




Make small adjustments to your meeting in the hotel’s
favor, such as booking your event over non-peak days like
Monday, Tuesday, and Wednesday, or booking multiyear
contracts. These concessions may give you more leverage
during negotiations.

• Keep the needs of your sales manager in mind

• Be flexible with the hotel – They will be flexible with you

• Be fair – They will appreciate it
Leverage



Leverage multiple meetings at same location. One of the more
effective strategies to saving money is to hold the bulk of your
events throughout the year at the same property. Hotel sales
managers are looking to achieve certain revenue numbers that
they are likely to show more flexibility to a client who they
know will return throughout the year vs. a one time client.
Leverage total number of guest rooms for the event. Hotel
sales managers will show flexibility on meeting room space
costs and even catering expenses if they know that an event will
incorporate a block of rooms. Guest rooms offer a greater profit
margin than any other event service.
Leverage additional discounts on guest rooms. Sales managers
will also discount guest rooms or provide their clients with the
lowest rate at that time. Event planners should compare the
prices that sales managers provide against any corporate
contract already established with that hotel -- especially if it's a
chain -- to secure the best price.
Do no negotiate against yourself




Never negotiate against yourself

• Once you make an offer, wait for a response before
making another offer. By waiting, you avoid the
possibility of rejecting your own offer and making
further concessions in a revised offer.

• If you don't wait, it encourages the other side to hold
off its response in hopes of getting a better offer, and
you lose the opportunity to learn from the other side's     Do not negotiate
response.                                                   against yourself
Ask Questions


Throughout the contract negotiation process, ask open-
ended questions about the contract terms and how the hotel
operates.

Can you tell me more about your check-in and check-out
policies

Ask about in-room amenities: Do the rooms have a
refrigerator that’s usable for more than a mini-bar?”

 Inspect the rooms personally.
                                                                 Ask Questions
 Ask if the hotel uses union labor. If so, make sure you know
the hotel’s labor policies so you don’t run into extra fees.

Ask who are their recommended vendors.
“The best negotiating tool is a smile”
  marie@planaheadevents-cgmiami.com
           Tel- 786-238-9110

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Hotel Negotiation

  • 2. What Is a Negotiator? A negotiator is someone who specializes in mediating agreements between two or more parties. The goal of a negotiator is to reach an agreement which will be mutually beneficial for all parties. Although he or she may represent a specific party, this does not mean that the negotiator is only interested in achieving this party's interests and goals.
  • 3. What Is a Negotiator? A good negotiator recognizes that a mutual agreement will be beneficial in the long term. He or she can use a variety of techniques, relying heavily on knowledge of the industry, tools, established relationships. etc. A good negotiators balances the needs and desires of their clients with the reasonable expectations of the other side.
  • 4. Hotel Contract Negotiation Good news!!! You don't have to go to a negotiation seminar to sharpen up your ability to negotiate. We all negotiate in our personal and professional lives. We negotiate when we go to a garage sale, or when we want to do something different at work, or when we are dealing with members of the public. . Sometimes its easy to negotiate, but other times, when we are not negotiator at heart or have a great deal at stake…. or we are upset, the task can be intimidating or difficult. Following are some tips that can help us be
  • 5. Hotel Contract Negotiation Don't be afraid to ask for what you want. Successful negotiators are assertive and challenge everything – they know that everything is negotiable. State Your Needs : The other hotel needs to know what you need. It is important to state not only what you need but why you need it. Be assertive not aggressive: Note that there is a difference between being assertive and being aggressive. You are assertive when you take care of your own interests while maintaining respect for the interests of others. When you see to your own interests with a lack of regard for other people's interests, you are aggressive. Being assertive is a quality of a good negotiator.
  • 6. Hotel Contract Negotiation Be quiet and listen. Negotiators are detectives. They ask probing questions and then listen The other negotiator will tell you everything you need to know – all you have to do is listen. Do your homework. This is what detectives do. Gather as much pertinent information prior to your negotiation. What are their needs? What pressures do they feel? What options do they have? Doing your homework is vital to successful negotiation. You can't make accurate decisions without understanding the other side's situation. The more information you have about the people with whom you are negotiating, the stronger you will be.
  • 7. Hotel Contract Negotiation Always be willing to walk away… and came back later. In other words, never negotiate without options. If you depend too much on the positive outcome of a negotiation, you lose your ability to say NO. When you say to yourself, "I will walk if I can't conclude a deal that is satisfactory," the other side can tell that you mean business. Your resolve will force them to make concessions. Don't be in a hurry. Being patient is very difficult for Americans. We want to get it over with. Anyone who has negotiated in Asia, South America, or the Middle East will Tell you that people in those cultures look at time differently than we do in North America and Europe. They know that if you rush, you are more likely to make mistakes and settle for less.
  • 8. Hotel Contract Negotiation Show the other hotel how their needs will be met. Successful negotiators always look at the situation from the other side's perspective. Instead of trying to win the negotiation, seek to understand the other negotiator (hotel) and show them ways to feel satisfied. Trying to win at all costs does not work If you "win" there must be a loser, and that can create more difficulty down the road. The best perspective in negotiation is to try to find a solution where both parties "win". Try not to view negotiation as a contest that must be won.
  • 9. Hotel Contract Negotiation Focusing on Personalities, not Issues : Particularly with people we don't like much, we have a tendency to get off track by focusing on how difficult or obnoxious the person seems. Once this happens, effective negotiation is impossible. It is important to stick to the issues, and put aside our degree of like or dislike for the individual. Prepare Options Beforehand: Before entering into a negotiating session, prepare some options that you can suggest if your preferred solution is not acceptable. Anticipate why the other party may resist your suggestion, and be prepared to counter with an alternative. Ultimately you need to know what you are negotiating for in order to be successful at it… Step 1 – Visit the site
  • 10. Step 2 -Request For Proposal (RFP) When writing an The RFP is a request for a quote for service RFP, think about it as the first step  identifies the goals and objectives to negotiating a  provides a profile of the group contract  provides historical data Use Facility Negotiation check list. Forms Package Consider what you need vs. what you want Pg. 41 Needs are non-negotiable (See sample of Wants can become the basis for negotiations RFP)
  • 11. Hotel RFP What It Should Include:  Group profile (who/what the event is about)  Preferred event dates (pattern and any flexibility)  Number of attendees (if possible, include attendee profile)  Meeting space requirements (i.e. setup of each room, # of people, accessibility)  Preliminary schedule of events  Estimated food/beverage functions  Room block pattern (days/number of rooms per night)  Concessions (i.e. suites required, parking passes, etc.)  Specify if you plan to use your own a/v supplier  Conference history (past locations, actualized room pick up, food/beverage spend)  Date when proposals are due  Decision date
  • 13. The Contract Parts of Facility Contract (see Samples): Preamble Event Details Sleeping Rooms Function Space Food and beverage Outside Vendors Function Space Concessions Billing arrangements Termination Cancellation and Attrition Indemnification Insurance Dispute Resolution Miscellaneous Provisions Final Section
  • 14. The Contract 1. Preamble: Is a statement at the beginning of a contract that identifies the partners involved with names and addresses: The intent Background Information Offer of acceptance Window of time. Etc. Recital information such as “whereas” Clauses 2. Event Details Section Include Facts about the event such as: Event Name Event Type Move-in and Move-out dates Early Arrival and departure Requirements Sponsors and facility obligations under the Americans with Disabilities act (ADA) 3. Sleeping Rooms Section: Types of rooms Numbers of rooms reserved Reservation Confirmation Complementary Rooms Cut-off Dates Guarantees Deposits Check-in/Check-out Rates Taxes Early departure fees Other Charges
  • 15. The Contract Function Space: Should include • Basic terms • Conditions of Facility Clause Basic Terms Specify: Function Space Requirements Room rental fees Set up charges Convention Services Facility-Provided equipment Details on union contracted facilities Clause to disclose other events booked
  • 16. The Contract Function Space - Should include: • Basic terms • Conditions of Facility Clause Conditions of Facility Clause Protects a group from physical deterioration of the premises between the time the event is contracted to the time it is held. Should address the facilities obligation if it is undergoing construction, remodelations, etc.
  • 17. The Contract Food and beverage: Number of meal functions Guarantee date to confirm function space Expected attendance Menu and beverage Confirmation dates Gratuities details, taxes, additional fees and regulations. Attrition clause: Indicates the consequences if the event does not meet its commitment or falls bellow number projected consumption. Outside Vendors: Details the facilities exclusive services allowable and what conditions are involved to have outside vendors work at the facility.
  • 18. The Contract Concessions: There are 2 types of concessions • Merchandise: food or refreshments sold on site (Concession stands) Hotel may allow client to set up its own concession stands If income will be shared • Contractual Agreement: One party provides something of value to the other party in exchange for something else. i.e. Hotel might offer free parking, free one day spa, etc. (SEE PAGE 132 /Students Success Guide)
  • 19. The Contract Billing arrangements and terms: • Method of payment • Master account, third party billing etc. • Deposits • Terms • Format of billing Termination: Details termination clauses for non-performance of the contracts without any liability, and requires procedures that must be followed to terminate. Force Majeure or Act of God: Limits liability for contractual non-performance due to an event that cannot be controlled or avoided by any party. Cancellation and Attrition: Cancelation Clause – One party cancels the contract and does not provide the services outlined. Can include liquidated damages clause that estipulate the amount of damages. Attrition Clause – details the minimum requirement that have to be met by the event sponsor. Attendance, sleeping rooms, food and beverage. Slippage is usually between 10% to 20%
  • 20. The Contract Indemnification: • One party agrees to protect the other party from liability as a result of a lawsuit from a third party. Each party indemnifies the other from liability and they are equally protected. • Some State laws outline indemnification- Insurance will provide the appropriate protection Note: To avoid litigation costs or damages, add the language that “both parties hold harmless, indemnify and defend” one another. Insurance: Outline insurance policies each party must have established: Event cancelation • General liability Certificate of insurance should be exchanged • Umbrella policies If Additions existing policies are required. • Fire liability Independent Contractor Liability • Exhibits Valuable Papers and records • On-site Office Workers compensation • Non-appearance • Event cancelation
  • 21. The Contract Dispute Resolution: Outlines the right and remedies of each party. Where and how will the dispute be resolved State laws that apply in the interpretation of the contract Alternative Dispute Resolution (ADR) stipulates the procedures to be used when resolving the conflict. Arbitration: Non- court procedure using 1 or more neutral third parties Mediation: Neutral third party meets with opposing side to find a solution Miscellaneous Provisions: Includes additional provisions: Special Parking request VIPs Shuttles, transportation Final Section: Notices state who and how notices are to be delivered Assignment addresses who can assume the responsibilities the contract. Attachments are identified and clearly incorporated. Authority of signatures states who can sign the contract. Signature block (Use venue Contract Check List – Forms Package Pg. 38)
  • 22. The Process Step 3: Receive the contract Review, amend, etc. Link to Contract Double Tree Step 4: Receive BEO’s Banquet Event Order Link to BEO (Pg. 136) Industry Acronyms Link (Page 139)
  • 23. Women are the best negotiators
  • 24. When it comes to hotel contracts, everything is negotiable, from amenities to food and beverage. Here is what experienced corporate event managers have learned about to negotiate the best deal. Modified and adapted by Marie Tamayo
  • 25. Develop Your Own Contract The ideal starting point for contract negotiations is to write your own version of the hotel contract. Even if a hotel doesn’t accept your contract, the process of writing it will help you get familiar, learn and ultimately clarify clauses in the contract. It will become a guide line of what you want included in the hotel’s contract. While negotiating, you can also add clauses from your own contract to the hotel’s standard contract. Writing your own contract allows you to protect yourself against problems you’ve had at other events and to provide for the specific needs of your attendees.
  • 26. Get Everything in Writing If the hotel doesn’t accept the contract, you may send the hotel a prioritized list of items you wants included in the hotel’s contract. These items should not surprise the hotel. By the contract- negotiation phase, the hotel should know your basic needs for the event, based on your request for proposal (RFP) and subsequent conversations. As you’re establishing your relationship, you should talk about your wish list the whole time. Do not rely on the fact that you talked about it. Put it in the contract.
  • 27. Read Every Word Read every word of your hotel contract, but read it three times Keep an eye out for hidden fees as you read the contract. During negotiations, ask the hotel about each of its charges Always try to negotiate away any charges that do not apply to your guests. Hotels often add a maid-gratuity charge to the cost of the room without telling the occupant or the event planner. Make sure this is clear on the room rate section of the contract. There are new policies and practices in the industry, such as early-checkout fees, extended-stay fees, etc. . Ask the hotel for a copy of its registration policies, including a breakdown of charges for rooms, food and beverage, and other fees.
  • 28. Negotiate For Amenities You can negotiate for specific amenities to be included in a contract for free or at discounted rates. Free parking, free local calls, no charge for 800 numbers, Internet service, access to the health club, complimentary shipping and receiving, room upgrades, airport transfers, and the use of hotel props and décor. You can also ask the hotel to exclude some of these amenities in return for lower rates or discounted fees. Providing the hotel with historical information about your attendees can help you negotiate amenities away.
  • 29. Specify Penalties Most hotel contracts include specific penalties if YOU fail to comply with the terms of the contract, but many do not include penalties if the HOTEL cancels your event or fails to meet other terms in the contract. Consider “no competitors” clause in a hotel contract if necessary. Included penalties to protect your client if the hotel breaches the contract. Last minute changes cost money ….Concessions
  • 30. Sell Your Event to the Hotel If a hotel recognizes the value of your business, it will be more willing to negotiate in your favor. To help the hotel recognize this value you have to know what your meeting is about and what it will bring to the facility. Emphasize the aspects of your event that will bring the hotel revenue. For example, a typical hotel makes a 70- percent profit margin on sleeping rooms 20-percent profit margin on food 70-percent profit margin on beverage Other hotel assets, such as meeting rooms, do not provide the hotel significant revenue. In fact, if you don’t use them, they’re likely to sit empty during your event. Because of this, free meeting space may be easy to negotiate.
  • 31. Partner with the Hotel Make small adjustments to your meeting in the hotel’s favor, such as booking your event over non-peak days like Monday, Tuesday, and Wednesday, or booking multiyear contracts. These concessions may give you more leverage during negotiations. • Keep the needs of your sales manager in mind • Be flexible with the hotel – They will be flexible with you • Be fair – They will appreciate it
  • 32. Leverage Leverage multiple meetings at same location. One of the more effective strategies to saving money is to hold the bulk of your events throughout the year at the same property. Hotel sales managers are looking to achieve certain revenue numbers that they are likely to show more flexibility to a client who they know will return throughout the year vs. a one time client. Leverage total number of guest rooms for the event. Hotel sales managers will show flexibility on meeting room space costs and even catering expenses if they know that an event will incorporate a block of rooms. Guest rooms offer a greater profit margin than any other event service. Leverage additional discounts on guest rooms. Sales managers will also discount guest rooms or provide their clients with the lowest rate at that time. Event planners should compare the prices that sales managers provide against any corporate contract already established with that hotel -- especially if it's a chain -- to secure the best price.
  • 33. Do no negotiate against yourself Never negotiate against yourself • Once you make an offer, wait for a response before making another offer. By waiting, you avoid the possibility of rejecting your own offer and making further concessions in a revised offer. • If you don't wait, it encourages the other side to hold off its response in hopes of getting a better offer, and you lose the opportunity to learn from the other side's Do not negotiate response. against yourself
  • 34. Ask Questions Throughout the contract negotiation process, ask open- ended questions about the contract terms and how the hotel operates. Can you tell me more about your check-in and check-out policies Ask about in-room amenities: Do the rooms have a refrigerator that’s usable for more than a mini-bar?”  Inspect the rooms personally. Ask Questions  Ask if the hotel uses union labor. If so, make sure you know the hotel’s labor policies so you don’t run into extra fees. Ask who are their recommended vendors.
  • 35. “The best negotiating tool is a smile” marie@planaheadevents-cgmiami.com Tel- 786-238-9110

Notes de l'éditeur

  1. Many event planners have developed their contract templates, which they send to a hotel after they receive its proposal and contract. They recommend working directly with a lawyer to write your own contract.
  2. Experiences planners not only recommend that your read every word of your hotel contract, but read it three times — carefully. “I approach each contract like you reading a detective story,”Keep an eye out for hidden fees as you read the contract.(I.e. they might charge $1 per chair to set up the room, rigging, security guards, extra electrical hookups, and cleaning. etc.) These are not deal-breaker, but the can quickly add to the tab. Always try to negotiate away any charges that do not apply to your guests. (i.e. resort fees, which can include anything from health club usage to in-room coffeeHotels often add a maid-gratuity charge to the cost of the room without telling the occupant or the event planner. Make sure this is clear on the room rate section of the contract. There are new policies and practices in the industry, such as early-checkout fees, extended-stay fees, and fees for substituting one name for another on the registration list. Ask the hotel for a copy of its registration policies, including a breakdown of charges for rooms, food and beverage, and other fees.
  3. Free parking, free local calls, no charge for 800 numbers, Internet service, access to the health club, complimentary shipping and receiving, room upgrades, airport transfers, and the use of hotel props and décor. Many of these requests do not cost the hotel extra money, and are easy for it to grant.You can also ask the hotel to exclude some of these amenities in return for lower rates or discounted fees. Providing the hotel with historical information about your attendees can help you negotiate amenities away. For example, if your customers have rarely used the hotel spa in the past, you can negotiate to waive spa fees.
  4. “no competitors” clause in a hotel contract for one of his clients. Sure enough, a competitor called the hotel and wanted to book it right before Blumenstein’s event, overlapping on the first day. 15 before or after. Etc. negotiated a compromise with the hotel that would allow the other group to hold its event — under certain conditions. The hotel had to guarantee early check-in for Blumenstein’s group, offer the suites at the regular group room rate, and provide a gift certificate for a complimentary room for a three-night stay. The other group had to agree to early checkout on the last day of its event, no planned activities on the overlapping day, maximum limits on number of rooms, and no listings on the reader board that displays the meeting-room schedule on the overlapping day. Expolit signed an addendum if the hotel does not finish remodelations on time. Rental will reduce from 35k to 25K. They also rented without our permission an space. Ask for a dealChanges cost money – Example they guaranteed use of Macc2 I had to move exhibitors
  5. If a hotel recognizes the value of your business, it will be more willing to negotiate in your favor. To help the hotel recognize this value, says Eisenstodt, “you have to know what your meeting is about and what it will bring to a facility; then ask the facility what its priorities are.”Emphasize the aspects of your event that will bring the hotel revenue. For example, a typical hotel makes a 70- percent profit margin on sleeping rooms, a 20-percent profit margin on food, and a 70-percent profit margin on beverage. Other hotel assets, such as meeting rooms, do not provide the hotel significant revenue. In fact, if you don’t use them, they’re likely to sit empty during your event. Because of this, free meeting space may be easy to negotiate.
  6. If you do, he or she may be more willing to accept your negotiation terms. “If it’s the end of the quarter, your sales manager may need to close your contract for that quarter in order to get “If you work with him to close the deal in time, he may offer you better terms.”The hotel called me and said, ‘I can’t give away all of this space,’” he needed it for a 15th Birthday4 years ago sleeping rooms were down. I was able to get away without penalties…what’s right is right.”
  7. Ask about taxes. “You may think you’ve negotiated a great room rate, until you realize the tax is 18 percent,”