2nd Assignment - Paying Attention - October, 30th 2012 "A crash course on creativity - Stanford University (c) Presentation and Photos by Frédérique Delage

1. Parisian shops around the corner
Assignment 2 - Paying attention - October, 30th 2012
"A crash course on creativity'' - Stanford University
Presentation & photos by Frédérique Delage
1

2. What this video isn't...
● A touristic view point or guide.
● A selection of global impersonal shops windows
● Initially my aim was to go to the Champs Elysées, pick 6 stores
and make a video with the song ''Aux Champs Elysées''. But I
changed my mind. There, shops are international brands that
you can find everywhere else. The Champs Elysées are just a
huge, glamorous, global window.
2

3. What really matters...
● Getting a local result
● Chosing daily life Parisian places
● Picking ''shops around the corner'', which I am used to
attending or passing by, in order to find new aspects and get a
new prospective.
●
Focusing on hidden details
3

4. What you'll see if you pay attention
● References to Xmas, Halloween & autumn
● A house without its door
● Sand boxes with different colors
● A pirate parrot
● Chinese, smiling, little characters
● Little french cakes
● The proof that girls/boys toys are distinct
● An unusual Game Boy & a drawing of the Eiffel Tower
● A strange expression in the eyes of a fish
●
A horizontal green bean while the others are vertical
4

5. After a 30-minute walk around the corner...
● Traditional French sunday market
● Newspaper corner
● Casa - home furniture
● Monoprix - French city department store
● Happy - flowers
● Bakery
5

6. 1. Traditional French sunday market
6

7. Traditional French sunday market
7

8. Traditional French sunday market
8

9. Traditional French sunday market
9

10. Traditional French sunday market
10

11. Traditional French sunday market
11

12. 2. Newspaper corner
12

13. Newspaper corner
13

14. Newspaper corner
14

15. Newspaper corner
15

16. 3. Casa - Home Furniture
16

17. Casa - Home furniture
17

18. Casa - Home furniture
18

19. Casa - Home furniture
19

20. Casa - Home furniture
20

21. 4. Monoprix
French city department store
21

22. Monoprix
● Monoprix is a French famous city department store. I chose to
focus on cosmetics, children, table and season greetings
departments.
22

23. Monoprix - cosmetics department
23

24. Monoprix - cosmetics department
24

25. Monoprix - plate department
25

26. Monoprix - children book department
Childhood memories...
26

27. Monoprix - toy department
27

28. Monoprix - toy department
Too early "sexualization" of toys : See different
colors, ages & activities...
28

29. Monoprix - seasons greetings...
29
* Noël = Christmas in French

30. 5. Happy - flowers
30

31. Happy - flowers...
I just love the name of that shop 31

32. Happy - flowers
32

33. 6. Local French Bakery
33

34. Bakery
34

35. What that experience showed evidence...
●Paying attention to details and what you do allows to have a more
accurate perception of what is around you.
● We remember faster details than wholes.
● Chosing familiar places allows to rediscover the shops, their
managers and the way products are merchandized.
●Sales people did not always accept pictures for fear of being
copied or interrupted. Therefore, there is no photo of them here.
(c) Presentation and Photos - Frédérique Delage
35