2. Agenda
• Brian Dolan, Editor & Co‐Founder, MobiHealthNews
– Trends shaping mobile health
– Mobile application stats
– Mobile user demographics
– Mobile health interest and market opportunity
– Market statistics
• Tom Torre, SVP/General Manager, FIS Consumer Directed Healthcare
g
Solutions
– New challenges necessitate new tools
– The mobile landscape
– The consumer directed healthcare tie in
– FIS mobile strategy
– WealthCare Mobile
2
3. Metrics & Trends Shaping
Mobile Health
Brian Dolan
Editor and Co‐Founder
MobiHealthNews
brian.dolan@mobihealthnews.com
www.mobihealthnews.com
4. Mobile App Stats
• HEALTH APP ADOPTION: 9%
9 percent have an app on their phone to track or manage their health. – Pew
• FITNESS APP ADOPTION: 21%
21 percent of smartphone users have a fitness or workout related app. – Parks 2010
• MED DEVICE TO PHONE TRANSFERS: 4%
4 percent of people who use personal medical devices move the data to their phone – Parks 2010
• FUTURE HEALTH APP USER BASE: 500M
500 million smartphone users will be using health apps by 2015 – Research2Guidance 2010
2015.
5. Example peripheral devices that connect
Example peripheral devices that connect
to mobile phones…
AliveCor iPhone ECG
Not presently available for sale. Not cleared for sale as a medical device in the USA
Sanofi‐Agamatrix iBGStar
WiThings Blood Pressure iHealth Blood Pressure Dock
6. Mobile Phone
User Demographics
• RACE: 15 percent vs. 11 percent vs. 7 percent
15 percent of African American mobile phone users have a health app vs. 11 percent
Latino vs. 7 percent Caucasian – Pew 2010
• GENDER: 10 percent vs. 8 percent
10 percent of male mobile phone users have a health app vs. 8 percent of female mobile
phone users – Pew 2010
• LANGUAGE: 9 percent vs 1 percent
vs.
9 percent of English speaking mobile phone users have a health app on their phone vs. 1
percent of Spanish speaking users – Pew 2010
• INCOME 23 percent vs. 15 percent
INCOME: t t
23 percent of mobile phone users with a health app on their phone have annual salaries from
$50k - $75k+ vs. 15% with salaries from <$30k - $49,999 – Pew 2010
7. Mobile Health Interest
• CAREGIVERS: 72%
72 percent of caregivers interested in connected monitoring devices – PwC 2010
• HEALTH INFO VIA TEXT: 21%
21 percent of US consumers interested in health information being sent to their phones
via text messages – PwC 2010
• PERSONAL MONITORING: 50%
50 percent of consumers want a personal monitoring device to help them make
healthier decisions. – Deloitte 2010
• DIABETES PATIENTS: 60%
Only 60 percent of diabetics in our home monitoring program were Internet users – Dr.
Joseph Kvedar, Partners Health Care
8. Market Opportunity
• $50 BILLION
Opportunities in the global mobile health market worth $50 billion – McKinsey 2010
• $ BILLION
$4.6
Mobile health and fixed telemedicine market will top $4.6 billion by 2014 – CSMG
• $706 MILLION
$706 million is the total estimated amount that the healthcare industry will spend on
mobile applications in 2010 – Compass Intelligence
• $2 - $6 BILLION
$2 to $6 billion is the amount health care providers will save thanks to remote patient
monitoring over cellular networks in 2014 – Juniper Research
10. Market Statistics
• MARKET GROWTH: 25% 25 percent in 2010 and
Home health and disease management markets to grow
remain steady for five years. – PwC 2010
• MARKET WORTH $4.4Billion Parks Research
WORTH: $4 4Billi
Wireless home health market to be worth $4.4 billion by 2013 –
• COMMUNICATING W/ PHYSICIANS:
62%
62 percent of people with chronic conditions said communication with their
physicians via home medical devices would help them improve their health. –
GfK Roper 2010
R
11. mHealth Apps Statistics
• mHEALTH APPLICATIONS: 200M
200 million mHealth applications are in use as of mid-2010. – Pyramid 2010
• MEDICAL & FITNESS APPS: 9,000
Number of health, medical and fitness apps available for iOS, BlackBerry and
Android: 9,000 apps. – MobiHealthNews 2010
• CHRONIC DISEASE MGMT APPS:
200
About 200 apps focused on chronic disease management launched between
February and August 2010. – MobiHealthNews 2010
12.
13. % Growth of iPhone Medical
Subcategories
S b i
Medication Adherence Apps Grew
pp
Quickly in 2010; EMR, Reference &
Babies Also Fast‐Growing
18. New Challenges. New Tools.
Cost Technology and Service Delivery Transformation
Cost, Technology, and Service Delivery Transformation
Increased Increased
pressure for cost financial burden
containment on employees
New and
New and
increased
consumer New mobile
expectation technologies
engagement and and services
tools
19. The Mobile Landscape is Rapidly Expanding to
More Connected Consumers
• U.S. mobile phone subscriptions
to reach 316M by 2012
– Mobile phone penetration to
exceed 100% by 2012
– AND Mobile‐connected devices
forecasted to grow (e.g., iPod,
Kindle, iPad, Sony PSP)
• Device types rapidly changing
and how consumers use them
– S t
Smart
– Smartphones expected to be
majority of mobile phone base
by 2012
Feature Smart
Phones Phones
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21. Mobile Strategy
Scalable, Configurable, and Consistent
Scalable Configurable and Consistent
• Mission
– Deliver best in class integrated
health and wealth mobile solution
health and wealth mobile solution
• Objectives
– Build and provide a scalable and
u d a d p o de a sca ab e a d
configurable mobile application
– Leverage the breadth and depth
of the FIS data sets.
of the FIS data sets
– Provide consistent branding
across the various (online, mobile,
paper) channels to new and
existing FIS customers
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22. Mobile Aids Clients/Customers
Service/Cost Goals and Address Channel Need
• Enhance brand equity and relevance
in competitive field
– New customer acquisition and referral
New customer acquisition and referral
marketing
– Higher customer satisfaction and
improved retention
• Reduce costs through migrating to
g g g
self‐service interaction/education
– Phone volume reduction
• Differentiate your business
– Quickly moving from leading market to
Quickly moving from leading market to
market requirement
• Empower participants
– Users can access when/where they see
fit
• Proactively communicate with
participants
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23. Enterprise Mobile App Features
Integration
My Accounts My Health My Claims My Resources
Points
• Enrollment • Wellness • Mobile receipt • Clinic/Rx • Health plan data
• View expenses content capture Locater • Employer data
• Account access • Wellness reward • Pay claims • Health • Custom points
•MManage alerts
l t • View / update
View / update • Manage auto
Manage auto calculators
• Payback PHR pay • Service inquiries
ineligible trans • Emergency PHR • View claim • Contact
• HSA bill‐pay • Mobile Health history administrator
• Manage direct
Manage direct ID • Submit claims • Update
p
deposit • Health related demographics
• Lost/stolen card alerts • Research
• Fax/e‐mail investment
• Change election
health history options
• Refill • Provider ratings
d
prescriptions • Find My
Provider
• Cost estimation
First release targeted to be available 3rd quarter 2011
