12. Market Segments Source:Euromonitor 19.2% Women 20.0% Men 22.6% Male Professional 18.4% Male Crafts/Repairs 25.0% Male Executive 22.0% Male Clerical/Sales 26.6% Female Professional 30.6% Female Crafts/Repairs 22.9% Female Executive 21.5% Female Clerical/Sales Percent Purchasing Athletic Shoes Sample Market Segment
23. 2001 Competitor Ratio Analysis Source: Bloomberg and Adidas consolidated financial statements, financial information unavailable for New Balance 14.26 20.55 15.36 Return on Net Worth 2.88 2.07 2.26 Current Ratio 5.01 2.74 4.29 Inventory turnover 6.83 5.09 10.82 Return on Assets 6,700 13,941 22,700 # of employees 53.34 74.35 40.41 Total Debt/Equity 5.21 3.41 6.7 Profit Margin Reebok Adidas Nike Ratio