Athletic Footwear Industry

Athletic Footwear Industry Analysis Angela Gieras Jeremy King Tara McNeill Tom Parrish January 17, 2003

Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Digital Dissertations: Gurian, Brian. “The Impact of the Sneaker and the Sneaker Industry on Modern Society.” St. John’s University, 2002.

Size of Market ,[object Object],Source: The NPD Group, Inc. +2.0% $15.420 $15.115 $14.558 $14.753 TOTAL +2.8% 2.461 2.394 2.327 2.332 Children’s -1.5% 4.418 4.486 4.194 3.951 Women’s +3.7% $8.541 $8.236 $8.037 $8.470 Men’s Change 00-01 2001 2000 1999 1998 ATHLETIC FOOTWEAR MARKET SIZE ESTIMATES Retail Dollars in Billions

Size of Market Source: The NPD Group, Inc. -1.5% 401.943 407.990 380.402 368.194 TOTAL -4.2% 106.961 111.676 102.986 106.508 Children’s -4.8% 119.973 125.999 115.755 106.486 Women’s +2.8% 175.010 170.316 161.661 155.200 Men’s Change 00-01 2001 2000 1999 1998 ATHLETIC FOOTWEAR MARKET SIZE ESTIMATES Pairs Sold in Millions

Expected Growth Rate ,[object Object],Source: Euromonitor Growth Rate Market Size (billions of dollars) 2006 2005 2004 2003 2002 2001 TOTAL FOOTWEAR SOLD IN THE UNITED STATES – MARKET FORECASTS $45.2 $44.0 $42.8 $41.7 $40.6 $40.0 2.7% 2.8% 2.6% 2.7% 1.5% -

Growth Rates in Sports Participation Source: National Sporting Goods Association

Market Sales - Seasonality ,[object Object],Source: Euromonitor and The NPD Group, Inc. -5.4% -1.5% +5.1% +12.4% Change 00-01 4.068 3.996 3.474 3.882 2001 4.299 4.057 3.307 3.453 2000 $3.671 $4.015 $3.663 $3.209 1999 4 3 2 1 SALES BY QUARTER Dollars in Billions

Market Sales ,[object Object],[object Object],[object Object],[object Object],Source: Standard & Poor’s Net Advantage

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Consumer Demographics Source: Standard & Poor’s Net Advantage

Consumer Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Standard & Poor’s Net Advantage

Athletic Footwear Purchases by Age Source: National Sporting Goods Association

Market Segments Source:Euromonitor 19.2% Women 20.0% Men 22.6% Male Professional 18.4% Male Crafts/Repairs 25.0% Male Executive 22.0% Male Clerical/Sales 26.6% Female Professional 30.6% Female Crafts/Repairs 22.9% Female Executive 21.5% Female Clerical/Sales Percent Purchasing Athletic Shoes Sample Market Segment

Product Segments Source: SGMA International Retail Sales in $ Billions - 2.4% 1.018 1.043 .961 Other - 4.8% .216 .227 .320 Aerobic - 6.1% .355 .378 .349 Sports sandals +21.7% .571 .469 .524 Tennis - 6.6% .678 .726 .757 Hiking -13.0% .802 .922 .466 Recreational boots + 3.6% .971 .937 1.121 Athleisure - 0.5% 1.218 1.224 1.267 Walking - 2.7% 2.220 2.282 2.126 Cross training +11.8% 2.822 2.524 2.606 Basketball + 3.8% $4.549 $4.383 $4.076 Running Change 00-01 2001 2000 1999

Consumer Purchasing Habits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Footwear Journal USA

Consumer Purchasing Habits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: SGMA International & Standard & Poor’s Net Advantage

Major Competitors ,[object Object],[object Object],[object Object],[object Object]

Major Competitors ,[object Object],[object Object],[object Object]

Best Selling Product Categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitor Business Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Nike website and 10K and Adidas website

Competitor Business Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Reebok and Skechers websites and 10K reports

Brand Development ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: “Drivers of Change,” http://www.duke.edu/web/soc142/team2/drivers.html

2001 Competitor Ratio Analysis Source: Bloomberg and Adidas consolidated financial statements, financial information unavailable for New Balance 14.26 20.55 15.36 Return on Net Worth 2.88 2.07 2.26 Current Ratio 5.01 2.74 4.29 Inventory turnover 6.83 5.09 10.82 Return on Assets 6,700 13,941 22,700 # of employees 53.34 74.35 40.41 Total Debt/Equity 5.21 3.41 6.7 Profit Margin Reebok Adidas Nike Ratio

2000 Market Share of Athletic Shoe Competitors Source: Market Share Reporter

Historical Government Legislation and Trade Restrictions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Historical Government Legislation and Trade Restrictions (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Latest Trade Legislation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Standard & Poor’s Net Advantage

Labor Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Labor Practices (cont.) ,[object Object],[object Object],[object Object]

Economic Factors ,[object Object],[object Object],[object Object],Source: Standard & Poor’s Net Advantage

Benefits of Economic Downturn ,[object Object],[object Object],Source: Standard & Poor’s Net Advantage

Consumer Confidence Index ,[object Object],[object Object],[object Object],[object Object],Source: Standard & Poor’s Net Advantage

Consumer Confidence Index (cont.) ,[object Object],[object Object],Source: Standard & Poor’s Net Advantage

Good News for Consumers, Bad News for Manufacturers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Standard & Poor’s Net Advantage

Average Price of Athletic Footwear Source: National Sporting Goods Association

Options for Survival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Standard & Poor’s Net Advantage

Expected Change in the Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Standard & Poor’s Net Advantage

Industry Trade Organizations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: “Contacts and Links,” www.infomat.com/information/research/industry/ Reports/USA_Footwear.html

Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sources (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sources (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sources (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Athletic Footwear Industry

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