6. Communication Evolution
Conventional
Wisdom:
EVOLUTION
(Before Social media)
Pushing out messages
Social WisdoM
Inviting engagement
and
INTERACTION 6
7. Conventional Wisdom:
GET PEOPLE TO TRANSACT
INTERRUPTION MARKETING
“We sell memberships, you join!”
Social Wisdom
GET PEOPLE TO INTERACT
With you and each other
PERMISSION MARKETING
Word of mouth or peer to peer 7
12. What Social Can Do for N4C
Claim territory
Reach target audiences where they go
Demonstrate credibility
Another way to engage
Transparency
Monitoring the field
Opportunities to listen to members
Increased website traffic, SEO
13. Social Media Myths from the resisters!
It’s just for kids.
It is one more thing to do.
We can’t keep it up.
Privacy! Yikes!
14. Social Media Myths from the happy camp!
It’s easy!
It’s FREE!
Build it and they will come.
It’s INSTANT!
College kids are gr8 at it!
It will increase MEMBERSHIP! 14
15. Social Media Realities
It is pervasive
It is high-impact
It plays nicely with other tactics
18. Comparing the Platforms
Facebook Twitter LinkedIn
Primary Personal Personal & Professional
purpose Networking Business Networking
Ease of Use Complex Complex Straight-forward
Users 500 M + 200 M + 120 M +
ECE Depends on Target Moderate, but very Moderate, but
Audiences tight professional
Best for Connecting & Broadcasting Connecting &
Listening to the Listening Building
Public and Networks with
community Influencers
18
26. • 140 characters
• Like a stock exchange ticker
• Great for PD, networking, promoting
events, websites. blogs
• MUST use hashtags!
27. Twitter Stats
•200 mil users1
• 110 mil active users every day1
• 200 mil tweets per day2
•1.6 bil search queries per day2
• Median age: 312
1Forbes.com 2Social Media Today
Twitter in Plain English
28. But, what is it?
“Microblogging”- 140 character messages
29. Tweeting In Action: Decoding the
Symbols
@Twitter ID
A tweet to a specific person that is visible to all
RT @Twitter ID= ReTweet
Broadcasting someone else’s tweet
D TwitterID
A direct message to a specific person
# = Hashtag
Hashtags define topics so they are searchable
36. LinkedIn Stats
• > 120 Million members
• 200 countries
• At least 20 ECE groups for professional
development
• Tens of thousands of ECE professionals
Business to business networking
36
41. What do you do on LinkedIn
• Profile
• Join groups, respond and share
• Connect with people:
• Update Status
• You know
• You need to know
• Who know people you need to
know 41
42. Good for child care
programs?
For PD but not for engaging
parents.
Good for getting new
members?
YES! Gr8 for building credibility
and hooking people in! Older
demographic.
Good for engaging
existing members?
Yes.
44. What’s a blog?
“Web log”
Conceived as
online journals
156 mil blogs
Blogs in Plain English
45. Why blogs and 03
Blogs websites?
Websites
Less formal Formal
Allow (invite) One to many
comments communication
Immediate Reviewed and edited
Weave in links to Intended to keep the
other sites, blogs visitor on the site
Focused, current, Comprehensive:
and topical products, services,
Updated frequently More static (except
news, sales, press)
48. Good for child care
programs?
Great for engaging new
parents, staff, existing parents
Good for getting new
members?
YES! Gr8 for building credibility
and hooking people in!
Good for engaging
existing members?
Yes.
52. How much time?
ABOUT
Factor in a strategic social media plan for growth and
engagement 52
53. Professional social media management tasks
Manage permissions
Design, edit, add apps to the presence/page/profile
Aggregate and create content
Respond to and manage posts
Send messages
Monitor other orgs and happenings
Build following
53
54. How can N4c do it?
Do it yourselves
Hire a consultant
69. Growth??
• How are you measuring
growth?
• How are you planning
for growth?
• Are you allocating
resources for growth?
• Is social media needed
for growth?
71. Convert Awareness
The
(FILL IN THE BLANK)
Evaluation Membership Consideration
Cycle
Interest
72. 4 Final Points
1. A strong marketing plan includes a strong
social media plan
2. A strong social media plan is only one
element of a strong marketing plan
3. Nothing is easy, instant, or free!
4. You can do it. Your N4C depends on it.
140 characters of links, ideas, and resources. Thousands of ECE peeps who share information and resources at a fast and furious place. Great for PD. Networking, promoting events, websites blogs and content. OK place to announce child care openings, but only if you use hashtags!140 characters of links, ideas, and resources. Thousands of ECE peeps who share information and resources at a fast and furious place. Great for PD. Networking, promoting events, websites blogs and content. OK place to announce child care openings, but only if you use hashtags!
My blog story. This is a Common Craft video I bought. It only shows when it is in slide show view and you click on it.
Blogging allows you unlimited space to write about topics that offer professional development to the field by offering your perspective and knowledge and directing them to other sources of information.