IAA New Mobility World Startup Zone

IAA „NEW MOBILITY WORLD“
STARTUP ZONE
JUNE 2015
16.07.2015 NEW MOBILITY WORLD 1

IAA INTERNATIONAL MOTOR SHOW IN FRANKFURT, GERMANY
THE MOST IMPORTANT AUTOMOTIVE SHOW WORLDWIDE
IAA 2015 with claim
„MOBILITY CONNECTS“
VDA
(Association of the
German Automotive Industry)
→ Headquarters in Berlin
→ One of the top five
industry associations in Germany
→ Organizer of IAA and host of „New Mobility
World“
IAA
→ Long tradition - 66th IAA in 2015!
→ 1.098 exhibitors from 35 countries
→ 42% of exhibitors from outside Germany
→ 169 world premiers, 70 of them from car makers
→ 400 suppliers representing the entire value added
chain presented 65 world premieres
→ 11.350 accredited journalist from 99 countries
→ 900.000 visitors (83% from Germany) 150.000
International visitors

Our vision is to make New Mobility World
the most important event for one of the
crucial challenges of the modern society:
Mobility & Transportation.
New Mobility World will create a vibrant
ecosystem by bringing together key players
across multiple industries, politics and
science – at the IAA, the most important
auto show worldwide.
New Mobility World is the first global x-
industry platform for business
development, networking and the
presentation of ideas, products and
solutions for all means of transportation &
for all aspects of mobility.
OUR VISION

NEW MOBILITY WORLD 5
MOBILITY FOR AN “ALWAYS ON”,
CONNECTED WORLD
16.07.2015

CORE THEMES

EXERPT OF PARTICIPATING COMPANIES
(PARTLY CONFIRMED / FINAL COORDINATION)
PatronagePatronage
Theme PartnersTheme Partners
Media PartnersMedia Partners
Premium PartnersPremium Partners

EXCERPT OF PARTICIPATING COMPANIES
Event PartnersEvent Partners
e-Gallerye-Gallery

EXCERPT OF PARTICIPATING COMPANIES
e-Gallerye-Gallery

NEW MOBILITY WORLD (HALL 3.1)
LAYOUT (DRAFT)
Test Track (indoor / outdoor)
e-Bikes
e-Trikes
Urban Solution Market - Smart City Forum
Mobility Solution Center
B2B Area with Full Service Catering
Auditorium / Conference & Meeting Rooms
Startup Ecosystem
Connected
Car Pavilion
Digital Infrastructure
Electric Vehicle Plaza
eCar Gallery
Central Stage
at NMW Forum
Intermodal Market Hall

THEME PARK OVERVIEW
New Mobility Services
Connected Car Pavilion Electric Vehicle Plaza
Urban Solution Market

THEME PARK OVERVIEW
CONNECTED CAR PAVILION AND DIGITAL INFRASTRUCTURE
Connected Car Pavilion Digital Infrastructure

THEME PARK OVERVIEW
URBAN MOBILITY AND NEW MOBILITY SERVICES
Smart City Forum
Multi-Modal Marketplace
Urban Solution Market
Mobility Solution Center

THEME PARK OVERVIEW
E-MOBILITY
Indoor Parcours Outdoor Parcour
Forum & eCar Gallery Electric Vehicle Plaza

E-MOBILITY RELATED EVENT PARTNERS
e-Gallerye-Gallery

CENTRAL FORUM AND B2B AREA
STAGES FOR OUR GENERAL PROGRAM
Forum B2B

Press Days Trade Only Days
Official
Reception
of the VDA
President
Opening
Ceremony
with Dr.
Dobrindt
Media
Night and
Get
Together
NEW MOBILITY WORD
PROGRAM IN FORUM AND B2B AREA
G7
Meeting

NEW MOBILITY WORLD
FORUM SHOW STAGE

LAYOUT IAA „NEW MOBILITY WORLD“
Startup Zone

STARTUP ZONE
AN OPEN INNOVATION PLATFORM
16.07.2015

• Create Awareness - The press days at IAA (Sept 15-16th) attract more than
11.000 journalists from 99 countries. Our media partnerships will allow us to
create significant awareness across multiple audiences.
• Network with Automotive Leaders - IAA provides the best networking
opportunities with senior leaders in Automotive OEMs, strategic suppliers,
distributors and dealers.
• Scale your Business - Great opportunity to find new partners and customers
across the mobility ecosystem.
• Connect to Consumers - Startups with a B2C model have the opportunity to
promote their solutions to over 900.000 visitors.
• Become part of the emerging mobility ecosystem - New Mobility World brings
together automotive leaders with smart city representatives, public
transportation and mobility services providers, telcos, energy companies,
insurance carriers and high tech players.
THE OPPORTUNITY
WHY STARTUPS SHOULD JOIN US

LAYOUT OF „STARTUP ZONE“

ACTIVITIES IN „STARTUP ZONE“
Pitch Contests and Fireside Chats
Mentoring, Matchmaking and Private Pitches Demo Stations and Guided Tours
Networking Events and Fun

Participation Option #1
4 B2B Days + B2C Weekend (Optional)
Price Upon Request
PARTICIPATION OPTIONS IN „STARTUP ZONE“
OVERVIEW
4 + 2
Participation Option #2
2 Expert Days (Co-Located with Expert Events)
Price Upon Request

What is included?
1 Demo Station
Branded Graphic Display
5 min pitches in “Startup Zone”
Matchmaking with OEMs/Suppliers
Audience specific guided tours
Why Exhibit?
Massive press attendance with > 11.000
journalists from 99 countries
Exposure to executive and expert level
audiences – highest density of executives
during B2B days
What are the dates?
Press Days: Sept 15-16th, 2015
B2B Only Days: Sept 17-18th, 2015
B2C Weekend: Sept 19-20th, 2015
PARTICIPATION OPTION #1: B2B DAYS
4 B2B DAYS + WEEKEND (OPTIONAL)
Press Days

The first 2 days at IAA are reserved for press and exhibitors only, followed by 2 trade
only days. These days offer the best opportunity to network with Automotive
leaders and drive press coverage.
IAA events such as the Media Night with Dr. Denner (Chairman - Robert Bosch
GmbH) and the Opening Ceremony (incl. German Minister of Transportation and
Digital Infrastructure Dr. Dobrindt, the G7 Transportation Ministers, EU
Cimmissioners Bulc and Oettinger, Chris Urmson - Google Car, Mike McNamara
- CEO Flextronics) will take place at the Central Forum Stage at New Mobility World
and will create traffic and unparalleled networking opportunities.
Startups that exhibit during the B2B days are welcome to extend their physical
presence through the first B2C weekend. The first weekend of IAA tends to create
the largest visitor numbers and provides end user facing startups a great
opportunity to increase awareness with mobility-centric consumer audiences.
B2B DAYS
SEPTEMBER 15-18TH, 2015

Pitches - 5 minutes pitch per startup
Demo Pod with Graphic Display - A physical touch point for demonstrations and
discussions.
Program - We are curating a compelling program for the Startup Zone Show Stage
where we will feature speakers from the startup ecosystem including investors,
corporate venture and innovation teams, successful entrepreneurs and - of course -
participating startups.
Guided Tours - Guided tours with delegations create relevant touch points with your
target audience.
Matchmaking - We help arrange private pitches with investors, corporate venturing
and innovation teams.
Mentoring and Education Sessions – Mentors provide startups with advise on
raising capital, business model design, customer centric value props and how to build
and scale successful organizations.
Networking Events and Meet Ups - From fireside chats with inspiring speakers to
networking events and cocktail receptions, we create ample opportunities to expand
your network and make new connections.
B2B DAYS
ACTIVITIES AND PROGRAM AT STARTUP ZONE

What is included?
2 day presence depending on investment
theme:
Connected Car and Automated Driving: Sept
21-22nd
E-Mobility: Sept 22 – 23rd
Urban Mobility and New Mobility Services:
Sept 23-24th
1 Demo Station
Branded Graphic Display
1 x 5 min pitch slot per day
Networking and matchmaking
Audience specific guided tours
Why Exhibit?
Exposure to B2B and B2C audiences
Co-location with expert events provides high
quality networking and targeted visibility
Who?
• Start-ups with innovations that align with our 5
investment themes.
PARTICIPATION OPTION #2: EXPERT DAYS
FOCUS ON INVESTMENT THEMES

Expert days are focused on individual investment themes. These 2 day programs
bring together startups in specific investment themes with experts representing
“Connected Car” and “Automated Driving”, “e-Mobility”, “Urban Mobility” and “New
Mobility Services”. New Mobility World partners conduct expert events and invite
delegations that present audience specific networking opportunities and valuable
contacts for participating startups. Furthermore, startups with a B2C focus can drive
awareness with a large consumer audience.
• Focus on Connected Car and Automated Driving - Sept 21-22nd, 2015
Co-located with VDA expert event on “Connected Car and Automated Driving”
• Focus on E-Mobility - Sept 22-23rd, 2015
Co-located with expert events Action Cluster EV4SCC (EU/DGmove) and
Schaufenster E-Mobilitaet.
• Focus on Urban Mobility and New Mobility Services - Sept 23-24th, 2015
Co-Located with Action Cluster EV4SCC (EU/DGmove) and Smart Urban Mobility
- a Global Perspective
EXPERT DAYS
SEPTEMBER 21-24TH, 2015

EXPERT DAYS
2 DAY PROGRAMS FOCUSED ON INVESTMENT THEMES
Connected
and
Automated
Driving
Expert Event
by VDA
E-Mobility
Expert Event
Action
Cluster
EV4SCC
EU/DGmove
Smart
Urban
Mobility
“The Global
Perspective”
2 Day Program 2 Day Program2 Day Program

Pitch Contest - 5 minutes pitch per startup
Program - We are curating a compelling program for the Startup Zone Show Stage
where we will feature speakers from the startup
Demo Pod with Graphic Display - A physical touchpoint for demonstrations and
discussions.
Guided Tours - Create relevant touch points with your target audience.
Matchmaking - We help arrange private pitches with investors, corporate venturing
and innovation teams.
Mentoring and Education Sessions - Mentors will provide startups with advise on
raising capital, business model design, customer centric value props and how to build
and scale successful organizations.
Networking Events and Meet Ups - From fireside chats with inspiring speakers to
networking events and cocktail receptions, we create ample opportunities to expand
your network and make new connections.
Integration into New Mobility World program - Individual startups may be invited
to participate in the program our media partners curate for the New Mobility World
Central Show Stage.
EXPERT DAYS
ACTIVITIES AND PROGRAM AT STARTUP ZONE

10:30 – 11:30 Pitch Session I (5 startups - 5 min each, Q&A)
11:30 – 12:00 Panel Discussion
12:00 – 13:30 Networking Lunch
13:30 – 14:30 Pitch Session II (5 startups – 5 min each, Q&A)
14:30 – 15:00 Interview Style Presentation
16:00 – 17:00 Pitch Session III (5 Startups – 5 min each, Q&A)
17:00 - 18:00 Fireside Chat – “Scaling Ideas – Moving from Sketch to Scale”
18:00 – 20:00 Networking Event
EXPERT DAYS
PLANNED PROGRAM (EXAMPLE)
Note: Besides the official program 1:1 mentoring, education sessions as well
as private pitches will happen throughout the day.

GLOBAL INNOVATORS‘ SUMMIT
THURSDAY, SEPTEMBER 24TH, 2015
Welcome by Sponsor
Presentations and Panels:
Where will innovation and disruption come from? A discussion of the
technologies and trends that shape the future of mobility?
Differences in Innovation Models in Germany versus Rest of World
Panel: Innovation, Venture Capital and Risk – A Panel with a VC, a
Corporate Venture team and a innovative mid-sized business
Panel: “Working successfully with startups – How to marry the creative
energy of startups with the scale of a global player” (Flextronics)
New Mobility World Pitch Contest
Winners of the 5 categories present their solutions (10 min each)
Panel determines winner of the Global “New Mobility World Award”
Award Ceremony
Networking Event

IAA NEW MOBILITY WORLD
STARTUP ZONE
Join us!
We are looking for thought leaders, sponsors and event partners to help make this
the most important forum to address the world’s mobility challenges. And we are
always looking for interesting startups that invent the future of mobility.
Do you want to join us? Please contact Jochen Renz at
j.renz@newmobilityworld.com to discuss the best participation option for you and
to learn about pricing and sponsorship opportunities.
Let’s drive the future of mobility together!

IAA New Mobility World Startup Zone

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

En vedette

En vedette (20)

Similaire à IAA New Mobility World Startup Zone

Similaire à IAA New Mobility World Startup Zone (20)

IAA New Mobility World Startup Zone