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Case Study | IN


                                                                              Results
                                                                              30% of all student enrollment queries originate from Facebook

                                                                              10% increase in students enrollment

                                                                              2X increase in enquiries from universities/institutions to
                                                                              join the program

                                                                                            users on Facebook educated about EMC World, an annual IT
            30% of all student enrollment queries originate                   conference, due to Page posts
            from Facebook
                                                                              “Facebook has enabled us to reach out to and engage with a
                                                                               large community of students in the most effective way. It is
            Goals
                                                                               the preferred way to communicate in today’s age, especially so
            EMC Academic Alliance, India used Facebook to:
                                                                               for youngsters who want communication to be interactive. It
               Increase the number universities/institutions signing up        has worked like magic for the EMC Academic Alliance Program
               for the program                                                 and we have been able to create unprecedented awareness
               Generate more student enrollment/enquiries                      and brand loyalty with our Facebook Page.”
               Increase awareness of EMC as a global leader in IT                                                                                                Alok Shrivastava
                                                                                                                                                 Sr. Director (Education Services)
                                                                                                                                                                 EMC Corporation
            Approach
            The Facebook Page is built around bringing all information             Build                                                       Engage
 Build
            for students and universities together in one place.
Connect
               The “About” section contains complete details of the
Engage
               alliance, curriculum, and availability
 Reach
               The cover picture is clear, striking and thought provoking
Influence      The Page is connected to other social media like Twitter,
               You Tube and SlideShare through apps and tabs
               The “Events” app hosts details of all upcoming student
               events
 Build


Connect     Facebook Ads are used to reach out to students and
            universities.
Engage
               Topic targeting is used in conjunction with country
 Reach
               targeting to reach students from particular universities
Influence
               Ads for career opportunities, technology write ups and
               other infographics targeted to relevant students

 Build         Page post ads targeted to current fans are used to boost
               specific posts
Connect
                                                                                   Connect                                               Influence
Engage      The EMC Academic Alliance engages its large fan base by:
 Build
 Reach         Posting information relevant to its fan base – the latest                                        (EAA) is an initiative by EMC Corporation
 Connect
               trends in IT, infographics, career opportunities, notes,       to work with the leading educational institutions around the world
Influence
               white papers, and videos                                       to address the knowledge gap in emerging technology domains and
Engage
               Asking questions and seeking fan input                         developing a resource pool of industry- ready professionals. The global
 Reach                                                                        social media efforts are driven by the EMC Academic Alliance India team.
            Sponsored stories are a primary driver of new likes to its Page
Influence                                                                     EMC Academic Alliance was also a winner of the Facebook Small Business
               Sponsored stories are used in conjunction with country         Boost Contest in 2012.
               and age targeting to reach friends of current fans who are
                                                                              facebook.com/EMCacademicalliance
               likely to be interested in the program

                                                                              EMC is a registered trademarks of EMC Corporation in the United States and other countries.
                                                                              All other trademarks mentioned are the property of their respective owners.


                                                                                                                               Facebook: Building Essential Connections

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EMC Academic Alliance - APAC local success story

  • 1. Case Study | IN Results 30% of all student enrollment queries originate from Facebook 10% increase in students enrollment 2X increase in enquiries from universities/institutions to join the program users on Facebook educated about EMC World, an annual IT 30% of all student enrollment queries originate conference, due to Page posts from Facebook “Facebook has enabled us to reach out to and engage with a large community of students in the most effective way. It is Goals the preferred way to communicate in today’s age, especially so EMC Academic Alliance, India used Facebook to: for youngsters who want communication to be interactive. It Increase the number universities/institutions signing up has worked like magic for the EMC Academic Alliance Program for the program and we have been able to create unprecedented awareness Generate more student enrollment/enquiries and brand loyalty with our Facebook Page.” Increase awareness of EMC as a global leader in IT Alok Shrivastava Sr. Director (Education Services) EMC Corporation Approach The Facebook Page is built around bringing all information Build Engage Build for students and universities together in one place. Connect The “About” section contains complete details of the Engage alliance, curriculum, and availability Reach The cover picture is clear, striking and thought provoking Influence The Page is connected to other social media like Twitter, You Tube and SlideShare through apps and tabs The “Events” app hosts details of all upcoming student events Build Connect Facebook Ads are used to reach out to students and universities. Engage Topic targeting is used in conjunction with country Reach targeting to reach students from particular universities Influence Ads for career opportunities, technology write ups and other infographics targeted to relevant students Build Page post ads targeted to current fans are used to boost specific posts Connect Connect Influence Engage The EMC Academic Alliance engages its large fan base by: Build Reach Posting information relevant to its fan base – the latest (EAA) is an initiative by EMC Corporation Connect trends in IT, infographics, career opportunities, notes, to work with the leading educational institutions around the world Influence white papers, and videos to address the knowledge gap in emerging technology domains and Engage Asking questions and seeking fan input developing a resource pool of industry- ready professionals. The global Reach social media efforts are driven by the EMC Academic Alliance India team. Sponsored stories are a primary driver of new likes to its Page Influence EMC Academic Alliance was also a winner of the Facebook Small Business Sponsored stories are used in conjunction with country Boost Contest in 2012. and age targeting to reach friends of current fans who are facebook.com/EMCacademicalliance likely to be interested in the program EMC is a registered trademarks of EMC Corporation in the United States and other countries. All other trademarks mentioned are the property of their respective owners. Facebook: Building Essential Connections