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Dominate Google in 2014 and Beyond (Back to the Future Style)

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DOMINATE GOOGLE IN 2014 AND BEYOND Chris Kilbourn VP of Strategy Fit Marketing http://bit.ly/dominate-google-in-2014-and-beyond
MANY SEOs DIDN’T LISTEN
NOW, THEY’RE LISTENING
GOING BACK TO THE BASICS START WITH THE END IN MIND •Sales •Leads •Referrals •Repeat Purchases •Brand Sentiment & Awareness
IMAGINE WE INVENTED THIS
KNOW YOUR CUSTOMER
CREATE LOVABLE STUFF
MOVING BACK TO THE PRESENT CREATE WORLD-CLASS CONTENT BUILD RELATIONSHIPS w/ 800 lb Gorillas REPAIR PAST MISTAKES MOVING FORWARD2014 TRENDS
CREATE WORLD-CLASS CONTENT
1. Find Content Opportunities
2. Creating World-Class Content
3. Promote World-Class Content
BUILD RELATIONSHIPS WITH 800 lb. GORILLAS
1. Collect information
2. Measure Authority with Moz
3. Manage Outreach in BuzzStream
4. Send and A/B Test Your Emails • • • • • • • • Open-worthy title Friendly & fun intro Personalised reference Compliment Brief purpose of email Call to action Targeted and to the point No links or spam
REPAIRING PAST MISTAKES
1. Check for Penalties
2. Assess Your Risk
3. Remove & Disavow Bad Links
MOVING FORWARD2014 TRENDS
1. Mobile Optimization
2. Social Signals
3. Schema Markup & Rich Snippets Do this.
4. Authorship Metrics (Author Rank)
Chris Kilbourn | @chriskilbourn chris.kilbourn@fitmarketing.com http://bit.ly/dominate-google-in-2014-and-beyond

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Dominate Google in 2014 and Beyond (Back to the Future Style)

Notes de l'éditeur

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