SlideShare une entreprise Scribd logo
1  sur  100
www.florianvollmer.com
@florianvollmer




             Service Design &
             Organizational Activation
Philosophy
      © Florian Vollmer, 2012 – www.florianvollmer.com
Traditional Business: Quarterly profit, M&A, shareholder value,
sales, market share, trade secrets, proprietary technology ...



                                                © Florian Vollmer, 2012 – www.florianvollmer.com
Design-Driven Business: Focus on the invidual, sustainable
practices, answering needs, connecting systems, transparency



                                              © Florian Vollmer, 2012 – www.florianvollmer.com
126 million units sold



                         © Florian Vollmer, 2012 – www.florianvollmer.com
One of design’s most fundamental tasks is
 helping people deal with change.
                                                  Paola Antonelli, MOMA




                                            © Florian Vollmer, 2012 – www.florianvollmer.com
Design is applied problem solving.
                                                                                        – (me)



                                     © Florian Vollmer, 2012 – www.florianvollmer.com
Industrial   Design

   Graphic

  Interface

Interaction            © Florian Vollmer, 2012 – www.florianvollmer.com
Design




         © Florian Vollmer, 2012 – www.florianvollmer.com
Problem   Text   Solution                               Design




                            © Florian Vollmer, 2012 – www.florianvollmer.com
Styling
                      UCE, BIAD Birmingham, UK
                                                 Craft
                            Connection           KHB Berlin, Germany
                       KISD, Cologne, Germany
Interaction
GATECH, Atlanta, GA




                                                                       © Florian Vollmer, 2012 – www.florianvollmer.com
Industrial Design
                                           Focus on the design process




                                           College of Computing: HCI
Georgia Institute of Technology            and Ubicomp
Design of a multidisciplinary curriculum   Focus on new interface paradigms



                                           School of Literature,
                                           Communications, Culture
                                           Focus on new meaning



                                                                              © Florian Vollmer, 2012 – www.florianvollmer.com
© Florian Vollmer, 2012 – www.florianvollmer.com
© Florian Vollmer, 2012 – www.florianvollmer.com
Peer Learning
Design         New Forms of Education     Service Design
Advocacy                                  Evolution
                                                                      Cultural Insights
SMB’s
            Design Management                                                                                    A Glimpse
            Growing Context

        Floating Freely
        The Sensation of Weightlessness


                                                      Happiness
                                                      In the face of material poverty


                                                                       © Florian Vollmer, 2012 – www.florianvollmer.com
© Florian Vollmer, 2012 – www.florianvollmer.com
Reliance on      Separation of       Dedicated
                                         Project Designer/                    Des/ PM/
                                         Designer PM                          AM
Addition of          Integration of                  Integration of
Production 2D/ 3D                                    Digital
                                                     Signage
                                                                New Service                 New Service
                                                                Strategy                    Service
                                                                                            Design
                              Focus on               Understanding with       Shift to being
                              Strengths              Talinsight               Generative
              2001   2002     2003    2004    2005      2006     2007     2008         2009                  2010
                                                                                 © Florian Vollmer, 2012 – www.florianvollmer.com
Global                                                           Humanity



   System of                                                           Group
     Systems


I believe one should design for the advantage of the largest
     System                                       Individual
mass of people, first and always. – Raymond Loewy

 Intervention                                                          Experience

                                             © Florian Vollmer, 2012 – www.florianvollmer.com
Pretty is easy.




                  © Florian Vollmer, 2012 – www.florianvollmer.com
... is for all users and
                       stakeholders
Successful Design...   ... has a positive
                       emotional impact
                       ... speaks to multiple senses

                                       © Florian Vollmer, 2012 – www.florianvollmer.com
A Journey

            © Florian Vollmer, 2012 – www.florianvollmer.com
mCommerce   Customer      Product
              Social               Environment                  Sales
                       eCommerce                 Presentation
Traditional   Media                                             Engagement   Ownership
Media                                                                        Experience




                                   Touchpoints
Fascinating Times




                    © Florian Vollmer, 2012 – www.florianvollmer.com
Good design is good business.
                                – Thomas Watson, IBM



                                     © Florian Vollmer, 2012 – www.florianvollmer.com
Fascinating Times




                    © Florian Vollmer, 2012 – www.florianvollmer.com
infinite possibilities
RFID, NFC,
             © Florian Vollmer, 2012 – www.florianvollmer.com
RFID, NFC, QRCodes,
                      © Florian Vollmer, 2012 – www.florianvollmer.com
RFID, NFC, QRCodes, mCommerce,
                                 © Florian Vollmer, 2012 – www.florianvollmer.com
RFID, NFC, QRCodes, mCommerce, augmented reality,
                                           © Florian Vollmer, 2012 – www.florianvollmer.com
RFID, NFC, QRCodes, mCommerce, augmented reality, location
based services,                             © Florian Vollmer, 2012 – www.florianvollmer.com
RFID, NFC, QRCodes, mCommerce, augmented reality, location
based services, social media,               © Florian Vollmer, 2012 – www.florianvollmer.com
RFID, NFC, QRCodes, mCommerce, augmented reality, location
based services, social media, 3d printing,  © Florian Vollmer, 2012 – www.florianvollmer.com
RFID, NFC, QRCodes, mCommerce, augmented reality, location
based services, social media, 3d printing, ubicomp,
                                            © Florian Vollmer, 2012 – www.florianvollmer.com
RFID, NFC, QRCodes, mCommerce, augmented reality, location
based services, social media, 3d printing, ubicomp, m2m...
                                            © Florian Vollmer, 2012 – www.florianvollmer.com
The Commonality?




                   © Florian Vollmer, 2012 – www.florianvollmer.com
© Florian Vollmer, 2012 – www.florianvollmer.com
Truly understand
the user’s needs



                   © Florian Vollmer, 2012 – www.florianvollmer.com
Information   Services    Goods


              Lifespace   © Florian Vollmer, 2012 – www.florianvollmer.com
12 Weeks
     © Florian Vollmer, 2012 – www.florianvollmer.com
Partners


           Company

    Team
I
                     © Florian Vollmer, 2012 – www.florianvollmer.com
Partners


                 Company
           Process, Tools, Language
    Team
I
                                      © Florian Vollmer, 2012 – www.florianvollmer.com
Goal Setting
        © Florian Vollmer, 2012 – www.florianvollmer.com
© Florian Vollmer, 2012 – www.florianvollmer.com
Service
   © Florian Vollmer, 2012 – www.florianvollmer.com
1980’s   1990’s   2000’s
100%

                                            service

  %
GDP


                                           goods

 0%


                                  © Florian Vollmer, 2012 – www.florianvollmer.com
Craftsman




Planner               Doer
A Journey

            © Florian Vollmer, 2012 – www.florianvollmer.com
© Florian Vollmer, 2012 – www.florianvollmer.com
Brand
       Wayfinding
    Digital Interaction
   Info Graphics/ Print
    Human interaction
     Digital Signage
   Environmental cues
      Smartphone?


A Journey

                          © Florian Vollmer, 2012 – www.florianvollmer.com
Pre-Service   Service Period   Post-Service




              Time

                                     © Florian Vollmer, 2012 – www.florianvollmer.com
Back-Stage


   Front-Stage


  User Experience


Actors

                    © Florian Vollmer, 2012 – www.florianvollmer.com
technologists
                                                   training
                                                   IT
                                                   marketing
                                                   business
                                                   operations
                                                   brand
© Florian Vollmer, 2012 – www.florianvollmer.com
Design
Management
        © Florian Vollmer, 2012 – www.florianvollmer.com
Business      Design


 Drivers    Rationality   Experience


Method       Analysis     Iteration


Process      Planning       Doing


Decisions     Logic       Empathy


 Values      Stability     Novelty

                              © Florian Vollmer, 2012 – www.florianvollmer.com
Vision         Culture          Innovation             Growth                           Stock Value



Investment & Focus

Intervention Point for Design




             Value of Design

                                             Inspiration: Marty Neumeier, The Designful Company
Intangible   Tangible
                      Value       Value



  End-user Value        1             2



  Corporate Value       3             4


Quantifying Value

                                 Inspiration: Robert Bau, Designing for Recovery
Intangible               Tangible
                           Value
                              value                Value



  End-user Value               1                       2



           Intangible and        Intangible and
  Corporate Value
           tangible benefits   3 tangible costs        4


Quantifying Value

                                                  Inspiration: Robert Bau, Designing for Recovery
Design             Marketing                      General Manager

                                                     Strategy
                                                     Capital
                                                     Organization
                                                     Processes & Tech


                   Go-to-market                      Go-to-market
                   Distribution                      Distribution
                   Pricing/ Financials               Pricing/ Financials


Product/ Service   Product/ Service                   Product/ Service
Packaging          Packaging                          Packaging
Branding           Branding                           Branding


                                         Inspiration: Louis Kim, VP Advanced Platform Group, HP
User needs - discover

                      Product/ Service        Strategy
Go-to-market
                      Packaging               Capital
Distribution
                                              Organization
Pricing/ Financials   Branding
                                              Processes & Tech
                      User needs - discern




                                                             © Florian Vollmer, 2012 – www.florianvollmer.com
Planning &
   Process
      © Florian Vollmer, 2012 – www.florianvollmer.com
Design Thinking

                  © Florian Vollmer, 2012 – www.florianvollmer.com
1
%
    Idea

           © Florian Vollmer, 2012 – www.florianvollmer.com
Language

           © Florian Vollmer, 2012 – www.florianvollmer.com
Decision Making Tools

                        © Florian Vollmer, 2012 – www.florianvollmer.com
Facilitation
Waterfall Agile

                  © Florian Vollmer, 2012 – www.florianvollmer.com
Codesigning

              © Florian Vollmer, 2012 – www.florianvollmer.com
Service in Beta

                  © Florian Vollmer, 2012 – www.florianvollmer.com
Prototype   Beta   Measure   Beta   Measure                                    1.0




                                        © Florian Vollmer, 2012 – www.florianvollmer.com
technologists
                         training
                         IT
                         marketing
                         business
Stakeholder Activation   operations
                         brand
                            © Florian Vollmer, 2012 – www.florianvollmer.com
Joint Vision




Creating a Joint Vision

                          © Florian Vollmer, 2012 – www.florianvollmer.com
Execution
     © Florian Vollmer, 2012 – www.florianvollmer.com
1
%
    Idea

           © Florian Vollmer, 2012 – www.florianvollmer.com
10
 Plan
        %
            © Florian Vollmer, 2012 – www.florianvollmer.com
Integrate

            © Florian Vollmer, 2012 – www.florianvollmer.com
Storytelling

               © Florian Vollmer, 2012 – www.florianvollmer.com
Activate

           © Florian Vollmer, 2012 – www.florianvollmer.com
Dialog Style
        © Florian Vollmer, 2012 – www.florianvollmer.com
Ask

      © Florian Vollmer, 2012 – www.florianvollmer.com
@florianvollmer
#servicedesign




                  © Florian Vollmer, 2012 – www.florianvollmer.com
www.florianvollmer.com




                         © Florian Vollmer, 2012 – www.florianvollmer.com
Toolbox




          © Florian Vollmer, 2012 – www.florianvollmer.com
One, Ten, Thirty, Sixty




                          © Florian Vollmer, 2012 – www.florianvollmer.com
For the End
       © Florian Vollmer, 2012 – www.florianvollmer.com
© Florian Vollmer, 2012 – www.florianvollmer.com

Contenu connexe

En vedette

MEMVALIDASI TEKNIK DAN ALAT PENGUKURAN DENGAN MENGGUNAKAN GAGE R&R ANOVA DEN...
MEMVALIDASI TEKNIK DAN ALAT PENGUKURAN  DENGAN MENGGUNAKAN GAGE R&R ANOVA DEN...MEMVALIDASI TEKNIK DAN ALAT PENGUKURAN  DENGAN MENGGUNAKAN GAGE R&R ANOVA DEN...
MEMVALIDASI TEKNIK DAN ALAT PENGUKURAN DENGAN MENGGUNAKAN GAGE R&R ANOVA DEN...Rahmat Taufiq Sigit
 
Resume-Sarthak P Shetty
Resume-Sarthak P ShettyResume-Sarthak P Shetty
Resume-Sarthak P ShettySarthak Shetty
 
Pitching the Silicon Valley Way
Pitching the Silicon Valley WayPitching the Silicon Valley Way
Pitching the Silicon Valley WayStartup Experience
 
Erfolgsfaktoren von Genopreneurship - Wie Sie Ihre Organisation unternehmeris...
Erfolgsfaktoren von Genopreneurship - Wie Sie Ihre Organisation unternehmeris...Erfolgsfaktoren von Genopreneurship - Wie Sie Ihre Organisation unternehmeris...
Erfolgsfaktoren von Genopreneurship - Wie Sie Ihre Organisation unternehmeris...Corporate Startup Summit
 
Introduction to high-impact entrepreneurship
Introduction to high-impact entrepreneurshipIntroduction to high-impact entrepreneurship
Introduction to high-impact entrepreneurshipStartup Experience
 
99 Problems - Erfolg durch Fokussierung auf Probleme - Henrik Moessinger mm1
99 Problems - Erfolg durch Fokussierung auf Probleme - Henrik Moessinger mm199 Problems - Erfolg durch Fokussierung auf Probleme - Henrik Moessinger mm1
99 Problems - Erfolg durch Fokussierung auf Probleme - Henrik Moessinger mm1Corporate Startup Summit
 
Normal curve
Normal curveNormal curve
Normal curveLori Rapp
 
A Fresh Look at Loneliness and Social Isolation
A Fresh Look at Loneliness and Social IsolationA Fresh Look at Loneliness and Social Isolation
A Fresh Look at Loneliness and Social IsolationPaul Taylor
 

En vedette (9)

MEMVALIDASI TEKNIK DAN ALAT PENGUKURAN DENGAN MENGGUNAKAN GAGE R&R ANOVA DEN...
MEMVALIDASI TEKNIK DAN ALAT PENGUKURAN  DENGAN MENGGUNAKAN GAGE R&R ANOVA DEN...MEMVALIDASI TEKNIK DAN ALAT PENGUKURAN  DENGAN MENGGUNAKAN GAGE R&R ANOVA DEN...
MEMVALIDASI TEKNIK DAN ALAT PENGUKURAN DENGAN MENGGUNAKAN GAGE R&R ANOVA DEN...
 
Resume-Sarthak P Shetty
Resume-Sarthak P ShettyResume-Sarthak P Shetty
Resume-Sarthak P Shetty
 
Pitching the Silicon Valley Way
Pitching the Silicon Valley WayPitching the Silicon Valley Way
Pitching the Silicon Valley Way
 
Erfolgsfaktoren von Genopreneurship - Wie Sie Ihre Organisation unternehmeris...
Erfolgsfaktoren von Genopreneurship - Wie Sie Ihre Organisation unternehmeris...Erfolgsfaktoren von Genopreneurship - Wie Sie Ihre Organisation unternehmeris...
Erfolgsfaktoren von Genopreneurship - Wie Sie Ihre Organisation unternehmeris...
 
Introduction to high-impact entrepreneurship
Introduction to high-impact entrepreneurshipIntroduction to high-impact entrepreneurship
Introduction to high-impact entrepreneurship
 
99 Problems - Erfolg durch Fokussierung auf Probleme - Henrik Moessinger mm1
99 Problems - Erfolg durch Fokussierung auf Probleme - Henrik Moessinger mm199 Problems - Erfolg durch Fokussierung auf Probleme - Henrik Moessinger mm1
99 Problems - Erfolg durch Fokussierung auf Probleme - Henrik Moessinger mm1
 
Histogram
HistogramHistogram
Histogram
 
Normal curve
Normal curveNormal curve
Normal curve
 
A Fresh Look at Loneliness and Social Isolation
A Fresh Look at Loneliness and Social IsolationA Fresh Look at Loneliness and Social Isolation
A Fresh Look at Loneliness and Social Isolation
 

Similaire à SDOA 1.1 Service Design and Organizational Activation – Introduction

SDOA 2.1 Service Design – An In-Depth Primer
SDOA 2.1 Service Design – An In-Depth PrimerSDOA 2.1 Service Design – An In-Depth Primer
SDOA 2.1 Service Design – An In-Depth PrimerFlorian Vollmer
 
SDOA 2.2 Service | Design | Management
SDOA 2.2 Service | Design | ManagementSDOA 2.2 Service | Design | Management
SDOA 2.2 Service | Design | ManagementFlorian Vollmer
 
SDOA 3.1 Design & Strategy
SDOA 3.1 Design & StrategySDOA 3.1 Design & Strategy
SDOA 3.1 Design & StrategyFlorian Vollmer
 
SDL 01 Strategic Design Language – Overview
SDL 01 Strategic Design Language – OverviewSDL 01 Strategic Design Language – Overview
SDL 01 Strategic Design Language – OverviewFlorian Vollmer
 
02 Service Design – An In-Depth Primer 2014
02 Service Design –  An In-Depth Primer 201402 Service Design –  An In-Depth Primer 2014
02 Service Design – An In-Depth Primer 2014Florian Vollmer
 
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014Florian Vollmer
 
SDL 01 Strategic Design Language 2015
SDL 01 Strategic Design Language 2015SDL 01 Strategic Design Language 2015
SDL 01 Strategic Design Language 2015Florian Vollmer
 
01 Service Design and Organizational Activation 2014
01 Service Design and Organizational Activation 201401 Service Design and Organizational Activation 2014
01 Service Design and Organizational Activation 2014Florian Vollmer
 
Ux design cim ipswich bootcamp 15 nov12
Ux design cim ipswich bootcamp 15 nov12Ux design cim ipswich bootcamp 15 nov12
Ux design cim ipswich bootcamp 15 nov12CIM East of England
 
Lithium Likes to Loves Tour NYC
Lithium Likes to Loves Tour NYCLithium Likes to Loves Tour NYC
Lithium Likes to Loves Tour NYCLithium
 
SXSW 2012: The visual interface is now your brand
SXSW 2012: The visual interface is now your brandSXSW 2012: The visual interface is now your brand
SXSW 2012: The visual interface is now your brandNick Myers
 
Engaging Parents in A Digital World- Session 2 - Why Websites Matter
Engaging Parents in A Digital World- Session 2 - Why Websites MatterEngaging Parents in A Digital World- Session 2 - Why Websites Matter
Engaging Parents in A Digital World- Session 2 - Why Websites MatterEngagement Strategies, LLC
 
Presentazione evento manufacturing 2012
Presentazione evento manufacturing 2012Presentazione evento manufacturing 2012
Presentazione evento manufacturing 2012Enigen Srl
 
The 2012 Future of Open Source Survey Results
The 2012 Future of Open Source Survey ResultsThe 2012 Future of Open Source Survey Results
The 2012 Future of Open Source Survey ResultsBlack Duck by Synopsys
 
Social Media meets Direct Marketing
Social Media meets Direct MarketingSocial Media meets Direct Marketing
Social Media meets Direct MarketingPhillip Smith
 
Building Brands through Rich Media
Building Brands through Rich Media Building Brands through Rich Media
Building Brands through Rich Media Hassan Khan
 

Similaire à SDOA 1.1 Service Design and Organizational Activation – Introduction (20)

SDOA 2.1 Service Design – An In-Depth Primer
SDOA 2.1 Service Design – An In-Depth PrimerSDOA 2.1 Service Design – An In-Depth Primer
SDOA 2.1 Service Design – An In-Depth Primer
 
SDOA 2.2 Service | Design | Management
SDOA 2.2 Service | Design | ManagementSDOA 2.2 Service | Design | Management
SDOA 2.2 Service | Design | Management
 
SDOA 3.1 Design & Strategy
SDOA 3.1 Design & StrategySDOA 3.1 Design & Strategy
SDOA 3.1 Design & Strategy
 
SDL 03 Time
SDL 03 Time SDL 03 Time
SDL 03 Time
 
SDL 01 Strategic Design Language – Overview
SDL 01 Strategic Design Language – OverviewSDL 01 Strategic Design Language – Overview
SDL 01 Strategic Design Language – Overview
 
02 Service Design – An In-Depth Primer 2014
02 Service Design –  An In-Depth Primer 201402 Service Design –  An In-Depth Primer 2014
02 Service Design – An In-Depth Primer 2014
 
SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014SDL 01 Strategic Design Language 2014
SDL 01 Strategic Design Language 2014
 
SDL 01 Strategic Design Language 2015
SDL 01 Strategic Design Language 2015SDL 01 Strategic Design Language 2015
SDL 01 Strategic Design Language 2015
 
01 Service Design and Organizational Activation 2014
01 Service Design and Organizational Activation 201401 Service Design and Organizational Activation 2014
01 Service Design and Organizational Activation 2014
 
The Age of the User
The Age of the UserThe Age of the User
The Age of the User
 
Social IRO
Social IRO Social IRO
Social IRO
 
Commerce bank st louis solutions series april 2012
Commerce bank st louis solutions series  april 2012Commerce bank st louis solutions series  april 2012
Commerce bank st louis solutions series april 2012
 
Ux design cim ipswich bootcamp 15 nov12
Ux design cim ipswich bootcamp 15 nov12Ux design cim ipswich bootcamp 15 nov12
Ux design cim ipswich bootcamp 15 nov12
 
Lithium Likes to Loves Tour NYC
Lithium Likes to Loves Tour NYCLithium Likes to Loves Tour NYC
Lithium Likes to Loves Tour NYC
 
SXSW 2012: The visual interface is now your brand
SXSW 2012: The visual interface is now your brandSXSW 2012: The visual interface is now your brand
SXSW 2012: The visual interface is now your brand
 
Engaging Parents in A Digital World- Session 2 - Why Websites Matter
Engaging Parents in A Digital World- Session 2 - Why Websites MatterEngaging Parents in A Digital World- Session 2 - Why Websites Matter
Engaging Parents in A Digital World- Session 2 - Why Websites Matter
 
Presentazione evento manufacturing 2012
Presentazione evento manufacturing 2012Presentazione evento manufacturing 2012
Presentazione evento manufacturing 2012
 
The 2012 Future of Open Source Survey Results
The 2012 Future of Open Source Survey ResultsThe 2012 Future of Open Source Survey Results
The 2012 Future of Open Source Survey Results
 
Social Media meets Direct Marketing
Social Media meets Direct MarketingSocial Media meets Direct Marketing
Social Media meets Direct Marketing
 
Building Brands through Rich Media
Building Brands through Rich Media Building Brands through Rich Media
Building Brands through Rich Media
 

Plus de Florian Vollmer

SDL 04 Corporate Identity 2015
SDL 04 Corporate Identity 2015SDL 04 Corporate Identity 2015
SDL 04 Corporate Identity 2015Florian Vollmer
 
SDL 02 Corporate Identity 2014
SDL 02 Corporate Identity 2014SDL 02 Corporate Identity 2014
SDL 02 Corporate Identity 2014Florian Vollmer
 
Succeeding in the Age of Co-Creation
Succeeding in the Age of Co-CreationSucceeding in the Age of Co-Creation
Succeeding in the Age of Co-CreationFlorian Vollmer
 
SDL 08 Design for Empathy and Change
SDL 08 Design for Empathy and ChangeSDL 08 Design for Empathy and Change
SDL 08 Design for Empathy and ChangeFlorian Vollmer
 
SDL 07 Holistic Innovation
SDL 07 Holistic InnovationSDL 07 Holistic Innovation
SDL 07 Holistic InnovationFlorian Vollmer
 
SDL 02 Corporate Identity
SDL 02 Corporate IdentitySDL 02 Corporate Identity
SDL 02 Corporate IdentityFlorian Vollmer
 
The Business Model around QR Codes – Perspectives
The Business Model around QR Codes – PerspectivesThe Business Model around QR Codes – Perspectives
The Business Model around QR Codes – PerspectivesFlorian Vollmer
 
Future Proof Design of Multi-Touchpoint Retail Environments
Future Proof Design of Multi-Touchpoint Retail EnvironmentsFuture Proof Design of Multi-Touchpoint Retail Environments
Future Proof Design of Multi-Touchpoint Retail EnvironmentsFlorian Vollmer
 
Retail Design & Experiences | Summary 2011 and Forecast 2012
Retail Design & Experiences | Summary 2011 and Forecast 2012Retail Design & Experiences | Summary 2011 and Forecast 2012
Retail Design & Experiences | Summary 2011 and Forecast 2012Florian Vollmer
 
SDOA 3.3 Decision Making Tools
SDOA 3.3  Decision Making ToolsSDOA 3.3  Decision Making Tools
SDOA 3.3 Decision Making ToolsFlorian Vollmer
 
SDOA 3.2 The Language of Design and Corporate Stakeholders
SDOA 3.2 The Language of Design and Corporate StakeholdersSDOA 3.2 The Language of Design and Corporate Stakeholders
SDOA 3.2 The Language of Design and Corporate StakeholdersFlorian Vollmer
 
Environments, things, sites, people – service design
Environments, things, sites, people – service designEnvironments, things, sites, people – service design
Environments, things, sites, people – service designFlorian Vollmer
 

Plus de Florian Vollmer (13)

SDL 04 Corporate Identity 2015
SDL 04 Corporate Identity 2015SDL 04 Corporate Identity 2015
SDL 04 Corporate Identity 2015
 
SDL 02 Corporate Identity 2014
SDL 02 Corporate Identity 2014SDL 02 Corporate Identity 2014
SDL 02 Corporate Identity 2014
 
Succeeding in the Age of Co-Creation
Succeeding in the Age of Co-CreationSucceeding in the Age of Co-Creation
Succeeding in the Age of Co-Creation
 
SDL 08 Design for Empathy and Change
SDL 08 Design for Empathy and ChangeSDL 08 Design for Empathy and Change
SDL 08 Design for Empathy and Change
 
SDL 07 Holistic Innovation
SDL 07 Holistic InnovationSDL 07 Holistic Innovation
SDL 07 Holistic Innovation
 
SDL 04 Language
SDL 04 LanguageSDL 04 Language
SDL 04 Language
 
SDL 02 Corporate Identity
SDL 02 Corporate IdentitySDL 02 Corporate Identity
SDL 02 Corporate Identity
 
The Business Model around QR Codes – Perspectives
The Business Model around QR Codes – PerspectivesThe Business Model around QR Codes – Perspectives
The Business Model around QR Codes – Perspectives
 
Future Proof Design of Multi-Touchpoint Retail Environments
Future Proof Design of Multi-Touchpoint Retail EnvironmentsFuture Proof Design of Multi-Touchpoint Retail Environments
Future Proof Design of Multi-Touchpoint Retail Environments
 
Retail Design & Experiences | Summary 2011 and Forecast 2012
Retail Design & Experiences | Summary 2011 and Forecast 2012Retail Design & Experiences | Summary 2011 and Forecast 2012
Retail Design & Experiences | Summary 2011 and Forecast 2012
 
SDOA 3.3 Decision Making Tools
SDOA 3.3  Decision Making ToolsSDOA 3.3  Decision Making Tools
SDOA 3.3 Decision Making Tools
 
SDOA 3.2 The Language of Design and Corporate Stakeholders
SDOA 3.2 The Language of Design and Corporate StakeholdersSDOA 3.2 The Language of Design and Corporate Stakeholders
SDOA 3.2 The Language of Design and Corporate Stakeholders
 
Environments, things, sites, people – service design
Environments, things, sites, people – service designEnvironments, things, sites, people – service design
Environments, things, sites, people – service design
 

Dernier

CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun serviceCALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun serviceanilsa9823
 
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823
 
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️soniya singh
 
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...ranjana rawat
 
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)amitlee9823
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...Pooja Nehwal
 
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...babafaisel
 
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girls
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call GirlsCBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girls
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girlsmodelanjalisharma4
 
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Call Girls in Nagpur High Profile
 
Top Rated Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
Top Rated  Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...Top Rated  Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
Top Rated Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...Call Girls in Nagpur High Profile
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...kumaririma588
 
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...home
 
The history of music videos a level presentation
The history of music videos a level presentationThe history of music videos a level presentation
The history of music videos a level presentationamedia6
 
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130Suhani Kapoor
 
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130Suhani Kapoor
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...Pooja Nehwal
 
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779Delhi Call girls
 

Dernier (20)

CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun serviceCALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
 
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
 
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
 
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
 
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...
Kala jadu for love marriage | Real amil baba | Famous amil baba | kala jadu n...
 
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girls
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call GirlsCBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girls
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girls
 
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
 
Top Rated Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
Top Rated  Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...Top Rated  Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
Top Rated Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
 
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
 
The history of music videos a level presentation
The history of music videos a level presentationThe history of music videos a level presentation
The history of music videos a level presentation
 
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130
 
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
 
꧁❤ Hauz Khas Call Girls Service Hauz Khas Delhi ❤꧂ 9999965857 ☎️ Hard And Sex...
꧁❤ Hauz Khas Call Girls Service Hauz Khas Delhi ❤꧂ 9999965857 ☎️ Hard And Sex...꧁❤ Hauz Khas Call Girls Service Hauz Khas Delhi ❤꧂ 9999965857 ☎️ Hard And Sex...
꧁❤ Hauz Khas Call Girls Service Hauz Khas Delhi ❤꧂ 9999965857 ☎️ Hard And Sex...
 
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Serviceyoung call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
 
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
 
B. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdfB. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdf
 

SDOA 1.1 Service Design and Organizational Activation – Introduction

  • 1. www.florianvollmer.com @florianvollmer Service Design & Organizational Activation
  • 2. Philosophy © Florian Vollmer, 2012 – www.florianvollmer.com
  • 3. Traditional Business: Quarterly profit, M&A, shareholder value, sales, market share, trade secrets, proprietary technology ... © Florian Vollmer, 2012 – www.florianvollmer.com
  • 4. Design-Driven Business: Focus on the invidual, sustainable practices, answering needs, connecting systems, transparency © Florian Vollmer, 2012 – www.florianvollmer.com
  • 5. 126 million units sold © Florian Vollmer, 2012 – www.florianvollmer.com
  • 6. One of design’s most fundamental tasks is helping people deal with change. Paola Antonelli, MOMA © Florian Vollmer, 2012 – www.florianvollmer.com
  • 7. Design is applied problem solving. – (me) © Florian Vollmer, 2012 – www.florianvollmer.com
  • 8. Industrial Design Graphic Interface Interaction © Florian Vollmer, 2012 – www.florianvollmer.com
  • 9. Design © Florian Vollmer, 2012 – www.florianvollmer.com
  • 10. Problem Text Solution Design © Florian Vollmer, 2012 – www.florianvollmer.com
  • 11. Styling UCE, BIAD Birmingham, UK Craft Connection KHB Berlin, Germany KISD, Cologne, Germany Interaction GATECH, Atlanta, GA © Florian Vollmer, 2012 – www.florianvollmer.com
  • 12. Industrial Design Focus on the design process College of Computing: HCI Georgia Institute of Technology and Ubicomp Design of a multidisciplinary curriculum Focus on new interface paradigms School of Literature, Communications, Culture Focus on new meaning © Florian Vollmer, 2012 – www.florianvollmer.com
  • 13. © Florian Vollmer, 2012 – www.florianvollmer.com
  • 14. © Florian Vollmer, 2012 – www.florianvollmer.com
  • 15. Peer Learning Design New Forms of Education Service Design Advocacy Evolution Cultural Insights SMB’s Design Management A Glimpse Growing Context Floating Freely The Sensation of Weightlessness Happiness In the face of material poverty © Florian Vollmer, 2012 – www.florianvollmer.com
  • 16. © Florian Vollmer, 2012 – www.florianvollmer.com
  • 17. Reliance on Separation of Dedicated Project Designer/ Des/ PM/ Designer PM AM Addition of Integration of Integration of Production 2D/ 3D Digital Signage New Service New Service Strategy Service Design Focus on Understanding with Shift to being Strengths Talinsight Generative 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 © Florian Vollmer, 2012 – www.florianvollmer.com
  • 18. Global Humanity System of Group Systems I believe one should design for the advantage of the largest System Individual mass of people, first and always. – Raymond Loewy Intervention Experience © Florian Vollmer, 2012 – www.florianvollmer.com
  • 19. Pretty is easy. © Florian Vollmer, 2012 – www.florianvollmer.com
  • 20. ... is for all users and stakeholders Successful Design... ... has a positive emotional impact ... speaks to multiple senses © Florian Vollmer, 2012 – www.florianvollmer.com
  • 21. A Journey © Florian Vollmer, 2012 – www.florianvollmer.com
  • 22. mCommerce Customer Product Social Environment Sales eCommerce Presentation Traditional Media Engagement Ownership Media Experience Touchpoints
  • 23.
  • 24.
  • 25. Fascinating Times © Florian Vollmer, 2012 – www.florianvollmer.com
  • 26. Good design is good business. – Thomas Watson, IBM © Florian Vollmer, 2012 – www.florianvollmer.com
  • 27. Fascinating Times © Florian Vollmer, 2012 – www.florianvollmer.com
  • 29. RFID, NFC, © Florian Vollmer, 2012 – www.florianvollmer.com
  • 30. RFID, NFC, QRCodes, © Florian Vollmer, 2012 – www.florianvollmer.com
  • 31. RFID, NFC, QRCodes, mCommerce, © Florian Vollmer, 2012 – www.florianvollmer.com
  • 32. RFID, NFC, QRCodes, mCommerce, augmented reality, © Florian Vollmer, 2012 – www.florianvollmer.com
  • 33. RFID, NFC, QRCodes, mCommerce, augmented reality, location based services, © Florian Vollmer, 2012 – www.florianvollmer.com
  • 34. RFID, NFC, QRCodes, mCommerce, augmented reality, location based services, social media, © Florian Vollmer, 2012 – www.florianvollmer.com
  • 35. RFID, NFC, QRCodes, mCommerce, augmented reality, location based services, social media, 3d printing, © Florian Vollmer, 2012 – www.florianvollmer.com
  • 36. RFID, NFC, QRCodes, mCommerce, augmented reality, location based services, social media, 3d printing, ubicomp, © Florian Vollmer, 2012 – www.florianvollmer.com
  • 37. RFID, NFC, QRCodes, mCommerce, augmented reality, location based services, social media, 3d printing, ubicomp, m2m... © Florian Vollmer, 2012 – www.florianvollmer.com
  • 38. The Commonality? © Florian Vollmer, 2012 – www.florianvollmer.com
  • 39. © Florian Vollmer, 2012 – www.florianvollmer.com
  • 40. Truly understand the user’s needs © Florian Vollmer, 2012 – www.florianvollmer.com
  • 41. Information Services Goods Lifespace © Florian Vollmer, 2012 – www.florianvollmer.com
  • 42. 12 Weeks © Florian Vollmer, 2012 – www.florianvollmer.com
  • 43. Partners Company Team I © Florian Vollmer, 2012 – www.florianvollmer.com
  • 44. Partners Company Process, Tools, Language Team I © Florian Vollmer, 2012 – www.florianvollmer.com
  • 45. Goal Setting © Florian Vollmer, 2012 – www.florianvollmer.com
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51. © Florian Vollmer, 2012 – www.florianvollmer.com
  • 52.
  • 53.
  • 54. Service © Florian Vollmer, 2012 – www.florianvollmer.com
  • 55. 1980’s 1990’s 2000’s 100% service % GDP goods 0% © Florian Vollmer, 2012 – www.florianvollmer.com
  • 56.
  • 57.
  • 59. A Journey © Florian Vollmer, 2012 – www.florianvollmer.com
  • 60. © Florian Vollmer, 2012 – www.florianvollmer.com
  • 61. Brand Wayfinding Digital Interaction Info Graphics/ Print Human interaction Digital Signage Environmental cues Smartphone? A Journey © Florian Vollmer, 2012 – www.florianvollmer.com
  • 62. Pre-Service Service Period Post-Service Time © Florian Vollmer, 2012 – www.florianvollmer.com
  • 63. Back-Stage Front-Stage User Experience Actors © Florian Vollmer, 2012 – www.florianvollmer.com
  • 64.
  • 65. technologists training IT marketing business operations brand © Florian Vollmer, 2012 – www.florianvollmer.com
  • 66. Design Management © Florian Vollmer, 2012 – www.florianvollmer.com
  • 67. Business Design Drivers Rationality Experience Method Analysis Iteration Process Planning Doing Decisions Logic Empathy Values Stability Novelty © Florian Vollmer, 2012 – www.florianvollmer.com
  • 68. Vision Culture Innovation Growth Stock Value Investment & Focus Intervention Point for Design Value of Design Inspiration: Marty Neumeier, The Designful Company
  • 69. Intangible Tangible Value Value End-user Value 1 2 Corporate Value 3 4 Quantifying Value Inspiration: Robert Bau, Designing for Recovery
  • 70. Intangible Tangible Value value Value End-user Value 1 2 Intangible and Intangible and Corporate Value tangible benefits 3 tangible costs 4 Quantifying Value Inspiration: Robert Bau, Designing for Recovery
  • 71. Design Marketing General Manager Strategy Capital Organization Processes & Tech Go-to-market Go-to-market Distribution Distribution Pricing/ Financials Pricing/ Financials Product/ Service Product/ Service Product/ Service Packaging Packaging Packaging Branding Branding Branding Inspiration: Louis Kim, VP Advanced Platform Group, HP
  • 72. User needs - discover Product/ Service Strategy Go-to-market Packaging Capital Distribution Organization Pricing/ Financials Branding Processes & Tech User needs - discern © Florian Vollmer, 2012 – www.florianvollmer.com
  • 73. Planning & Process © Florian Vollmer, 2012 – www.florianvollmer.com
  • 74. Design Thinking © Florian Vollmer, 2012 – www.florianvollmer.com
  • 75. 1 % Idea © Florian Vollmer, 2012 – www.florianvollmer.com
  • 76. Language © Florian Vollmer, 2012 – www.florianvollmer.com
  • 77. Decision Making Tools © Florian Vollmer, 2012 – www.florianvollmer.com
  • 79. Waterfall Agile © Florian Vollmer, 2012 – www.florianvollmer.com
  • 80. Codesigning © Florian Vollmer, 2012 – www.florianvollmer.com
  • 81. Service in Beta © Florian Vollmer, 2012 – www.florianvollmer.com
  • 82. Prototype Beta Measure Beta Measure 1.0 © Florian Vollmer, 2012 – www.florianvollmer.com
  • 83. technologists training IT marketing business Stakeholder Activation operations brand © Florian Vollmer, 2012 – www.florianvollmer.com
  • 84. Joint Vision Creating a Joint Vision © Florian Vollmer, 2012 – www.florianvollmer.com
  • 85. Execution © Florian Vollmer, 2012 – www.florianvollmer.com
  • 86. 1 % Idea © Florian Vollmer, 2012 – www.florianvollmer.com
  • 87. 10 Plan % © Florian Vollmer, 2012 – www.florianvollmer.com
  • 88. Integrate © Florian Vollmer, 2012 – www.florianvollmer.com
  • 89. Storytelling © Florian Vollmer, 2012 – www.florianvollmer.com
  • 90. Activate © Florian Vollmer, 2012 – www.florianvollmer.com
  • 91. Dialog Style © Florian Vollmer, 2012 – www.florianvollmer.com
  • 92. Ask © Florian Vollmer, 2012 – www.florianvollmer.com
  • 93. @florianvollmer #servicedesign © Florian Vollmer, 2012 – www.florianvollmer.com
  • 94. www.florianvollmer.com © Florian Vollmer, 2012 – www.florianvollmer.com
  • 95. Toolbox © Florian Vollmer, 2012 – www.florianvollmer.com
  • 96. One, Ten, Thirty, Sixty © Florian Vollmer, 2012 – www.florianvollmer.com
  • 97. For the End © Florian Vollmer, 2012 – www.florianvollmer.com
  • 98.
  • 99.
  • 100. © Florian Vollmer, 2012 – www.florianvollmer.com