9. 9
How to best achieve Safety?
• Process Driven is one way…
▫ OSHA
▫ VPP
▫ ISO-9000
▫ CMMI
▫ Standards
▫ Regulations
▫ Etc. etc. etc.
Processes do nothing without
10. 10
Why Culture?
• Project Management is required to achieve our goals?
▫ Cost
▫ Schedule
▫ Technical
• People & Teams are the true key to a successful project
▫ You can effectively manage your cost, schedule, and
technical requirements through your people and the
diversity of your team
• Assure Safety remains a primary value of your People
▫ As a Leader you must
11. 11
Leadership Drives Culture
• Share the vision, no matter how big or small
• Explain the connection of the job to society
• Foster communication
• Influence a workforce that openly communicates
concerns and discusses solutions
▫ Remove fear of “speaking up”
▫ Establish a process for handling dissent & risk
▫ Empower Checks & Balances
▫ Do not limit the Decision Makers
12. 12
Branding Influences Behaviors
• Drive home the “Brand”, the “Mission”
• Explain the “Way we operate” & “Why”
• Don’t forget your history… revisit often
13. 13
The Power of Brand Recognition
• Why does “Branding” your organization work?
▫ Inspires
▫ Connects the Mind & Heart
▫ Lasting
• How do well known organizations differentiate
their brand to you?
“Just Do It”
“Be all you can be”
“Breakfast of champions”
“Think Different”
14. 14
Culture as it applies to teams
Culture: the set of shared attitudes, values, goals, and
practices that characterizes an institution or organization
(www.merriam-webster.com)
• Strong cultures immediately invoke emotions
• What culture exists in your team today (+/-/neutral)?
• As a leader you can take steps to re-shape a team culture
• As a team member, you can influence a culture
• Safety is a Prime Value
▫ Only when it is a part of your Culture
▫ Being a force fed process alone will not establish the value
▫ Leadership must encourage the behavior by example
15. 15
So What?
• Cultures will form anyway
• Cultures can be negative and counterproductive
The right culture can cultivate your team to have…
