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Vermont Chi Zen Garden Let us bring a peace of the Green Mountains to You
Business Profile/ Mission Statement ,[object Object],[object Object]
Qualifications ,[object Object],[object Object],[object Object],[object Object],[object Object]
Legal Structure ,[object Object],[object Object]
Economics of One Unit Definition of One Unit One Zen Garden Selling Price Per Unit $34.95 Direct Labor $2.00 Materials $20.63 Total COGS Per Unit $22.63 Other Variable Costs $1.30 Total Variable Costs $23.93 Gross Profit Per Unit $11.42
Cost of Materials/Direct Labor Definition of One Unit $.40 Information Card $7.00 Wooden Box $2.00 Rakes $1.30 Packaging $0.23 Sand Direct Labor  (wage per hour) Direct Labor cost per unit $ $8.06 $2.00 Material Description Cost (per unit) Bowl $9.00 Pagodas/Huts $2.00 Total Materials/Direct Labor $23.93
Competition Competitor Price Location Target $14.98 U.S. Office Playground $6.95-$15.99 U.S. Justforeveryone.com $7.95 U.S. Barnes & Noble $6.95 U.S. Embracethepositive.com   $19.99 New York, U.S. Mudmom.com $35.00 Oregon, U.S.
Consumer & Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix & Plan ,[object Object],[object Object],[object Object],[object Object],Method Description Target Consumer ( age, gender, location) Cost Social Networking/ Database Attach social networking page to website, present pictures of product, paste testimonials from website Young adults to middle age $0.00 Website Details about product, background information. Contact information, view of product,  and testimonials. Young adult to middle age $0.00 Conference Actual display of product and components. Product sampling, display board with info. Middle age; mid to upper suburban areas $0.00
Philanthropy Plan ,[object Object],[object Object]
Average Monthly Fixed Costs Type of Fixed Cost Monthly Cost Utilities $0.00 Advertising including postage $0.00 Total Fixed Cost $0.00
Monthly Sales Projections Total  =  47 Month Units Sold January 4 February 3 March 5 April 7 May 8 June 3 July 0 August 0 September 2 October 3 November 5 December 7
Projected Yearly Income Statement Selling Price Per Unit $34.95 # of Units Sold 47 Total Sales $1642.65 Less Variable Costs Total COGS  (COGS per unit * B) $1063.61 Other Variable Costs  (Other variable costs per unit * B $61.10 Total Variable Costs  ( D+E) $1124.71 Gross Profit  (C-F) $517.94 Less Fixed Costs USAIIRD  (Yearly) $0 Other Costs/Unforeseen $0 Total Fixed Costs $0 Net Profit  (I-J) $517.94
Start-Up Investment Entrepreneurial hours needed for start-up  (A) Wage Paid  (B) Total start-up  time investment   (A*B) 20 $8.06  $161.20  Item Where I will buy this? Cost of Item Postcards for mailing and postage (500) Staples, United States Post Office $100.00  Packaging Supplies ULINE, Any Grocery Store $ 29.53 Start up inventory for Zen Gardens and Boxes Pizzazz, Vermont Wooden Box, Small Planet Communications $ 432.00 Total $ 722.73 CASH RESERVE covering 3 months of fixed costs $ 1147.70 Estimated TOTAL START-UP INVESTMENT $1870.43
Financing Strategy  for Total Start-Up Investment This grant was given to us for our outstanding presentation of the original business plan for this business by our program instructor. There were many different entrepreneurial presentations and ten out of the fifteen were rewarded grants.  Source Amount Grant from Consortium for Entrepreneurial Education $2000.00
Return on Investment Return on Investment (ROI) Yearly Net Profit / Start-Up Investment X 100 26% For every $1 dollar invested, our business earned:  $2.60
Return on Sales Return on Sales (ROS) Yearly Net Profit / Total Sales X 100 31.53% For every $1 dollar of sales, our business earned: $0.31
Financial Ratio Analysis Start Up Investment Doubling Monthly Break-Even Units Monthly Fixed Cost/Gross Profit Per Unit 24 Zen Garden Kits Years for my start-up investment to double in value (Start-Up Investment / Net Profit) X2 31% of a year or approximately 4 months
Business Goals ,[object Object],[object Object],[object Object]
Time Management Plan Business Schedule for a typical week ,[object Object],[object Object],[object Object]
Vermont Chi Why? Change in: People  Demographic focus Economy Marketing strategies Green responsibility
Revised Project: Vermont Chi What? After being reviewed by current students within the entrepreneurship program, it was agreed upon that this product would be better marketed as a  “ Vermont made” product.
Revised Project: Vermont Chi ,[object Object],[object Object],[object Object]
Revised Project: Vermont Chi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Revised Project: Vermont Chi ,[object Object],[object Object],[object Object],[object Object],Who?
Revised Project: Vermont Chi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who?
Revised Project: Vermont Chi ,[object Object],[object Object],How?
Pizzazz Pottery ,[object Object],[object Object],[object Object],[object Object],[object Object]
Vermont Wooden Box ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
South Wallingford Limestone Company   ,[object Object],[object Object]
Woodworks ,[object Object],[object Object],[object Object],[object Object]
Proctor Marble ,[object Object],[object Object],[object Object]
Website Design ,[object Object],[object Object]
Revised Project: Vermont Chi ,[object Object],[object Object],[object Object],Desired Outcomes
“ Bringing the peace  of the green mountains to you” Zen Gardens created from indigenous Vermont resources and Vermont Entrepreneurs VERMONT CHI
Vermont Chi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Vermont Chi

  • 1. Vermont Chi Zen Garden Let us bring a peace of the Green Mountains to You
  • 2.
  • 3.
  • 4.
  • 5. Economics of One Unit Definition of One Unit One Zen Garden Selling Price Per Unit $34.95 Direct Labor $2.00 Materials $20.63 Total COGS Per Unit $22.63 Other Variable Costs $1.30 Total Variable Costs $23.93 Gross Profit Per Unit $11.42
  • 6. Cost of Materials/Direct Labor Definition of One Unit $.40 Information Card $7.00 Wooden Box $2.00 Rakes $1.30 Packaging $0.23 Sand Direct Labor (wage per hour) Direct Labor cost per unit $ $8.06 $2.00 Material Description Cost (per unit) Bowl $9.00 Pagodas/Huts $2.00 Total Materials/Direct Labor $23.93
  • 7. Competition Competitor Price Location Target $14.98 U.S. Office Playground $6.95-$15.99 U.S. Justforeveryone.com $7.95 U.S. Barnes & Noble $6.95 U.S. Embracethepositive.com $19.99 New York, U.S. Mudmom.com $35.00 Oregon, U.S.
  • 8.
  • 9.
  • 10.
  • 11. Average Monthly Fixed Costs Type of Fixed Cost Monthly Cost Utilities $0.00 Advertising including postage $0.00 Total Fixed Cost $0.00
  • 12. Monthly Sales Projections Total = 47 Month Units Sold January 4 February 3 March 5 April 7 May 8 June 3 July 0 August 0 September 2 October 3 November 5 December 7
  • 13. Projected Yearly Income Statement Selling Price Per Unit $34.95 # of Units Sold 47 Total Sales $1642.65 Less Variable Costs Total COGS (COGS per unit * B) $1063.61 Other Variable Costs (Other variable costs per unit * B $61.10 Total Variable Costs ( D+E) $1124.71 Gross Profit (C-F) $517.94 Less Fixed Costs USAIIRD (Yearly) $0 Other Costs/Unforeseen $0 Total Fixed Costs $0 Net Profit (I-J) $517.94
  • 14. Start-Up Investment Entrepreneurial hours needed for start-up (A) Wage Paid (B) Total start-up time investment (A*B) 20 $8.06 $161.20 Item Where I will buy this? Cost of Item Postcards for mailing and postage (500) Staples, United States Post Office $100.00 Packaging Supplies ULINE, Any Grocery Store $ 29.53 Start up inventory for Zen Gardens and Boxes Pizzazz, Vermont Wooden Box, Small Planet Communications $ 432.00 Total $ 722.73 CASH RESERVE covering 3 months of fixed costs $ 1147.70 Estimated TOTAL START-UP INVESTMENT $1870.43
  • 15. Financing Strategy for Total Start-Up Investment This grant was given to us for our outstanding presentation of the original business plan for this business by our program instructor. There were many different entrepreneurial presentations and ten out of the fifteen were rewarded grants. Source Amount Grant from Consortium for Entrepreneurial Education $2000.00
  • 16. Return on Investment Return on Investment (ROI) Yearly Net Profit / Start-Up Investment X 100 26% For every $1 dollar invested, our business earned: $2.60
  • 17. Return on Sales Return on Sales (ROS) Yearly Net Profit / Total Sales X 100 31.53% For every $1 dollar of sales, our business earned: $0.31
  • 18. Financial Ratio Analysis Start Up Investment Doubling Monthly Break-Even Units Monthly Fixed Cost/Gross Profit Per Unit 24 Zen Garden Kits Years for my start-up investment to double in value (Start-Up Investment / Net Profit) X2 31% of a year or approximately 4 months
  • 19.
  • 20.
  • 21. Vermont Chi Why? Change in: People Demographic focus Economy Marketing strategies Green responsibility
  • 22. Revised Project: Vermont Chi What? After being reviewed by current students within the entrepreneurship program, it was agreed upon that this product would be better marketed as a “ Vermont made” product.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. “ Bringing the peace of the green mountains to you” Zen Gardens created from indigenous Vermont resources and Vermont Entrepreneurs VERMONT CHI
  • 36.