The document discusses the success of boutique hotels in Old Montreal and their role in revitalizing the historically significant neighborhood. It describes how the area was nearly abandoned ten years ago but saw a renaissance due to partnership between the city and tourism industry. Four new boutique hotels opened between 2002-2003, attracting new residents and visitors with their luxury and unique designs. The municipal government organization Société de développement de Montréal and Bureau de promotion et de mise en valeur du Vieux-Montréal played a key role in encouraging real estate development and rehabilitation projects in Old Montreal.

1. UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI Hotel Nelligan, 2003 Montreal Heritage and Tourism, a success story in the Old Montreal, the strategy of Boutique Hotels AAG 2005 Denver Presentation Martine GERONIMI

2. Guided tour Map UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI Click on the map !

3. UQAM-Geography Department Copyright, 2004 © Geronimi Martine.canada GERONIMI Sense of place and tourism, Old Montreal and its Boutique-Hotels In a historic place nearly abandoned by visitors ten years ago, we have been witnessing to a Renaissance of a district. Because of a conjunction of interests and goals between City managers and tourism industry, the district has attracted new rich residents and a new sort of hotels, that sort of luxurious and trendy, Boutique­-Hotels.

4. A very special environment… UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI Sense of place and tourism, Old Montreal and its Boutique-Hotels

5. GERONIMI Copyright, 2005 © Geronimi Martine.canada UQAM-Geography Department Historic city centre : A RARITY IN NORTH AMERICA Click on the picture

6. Landscapes in Old-Montreal GERONIMI Copyright, 2004 © Geronimi Martine.canada UQAM-Geography Department

7. Landscapes in Old-Montreal GERONIMI Copyright, 2005 © Geronimi Martine.canada UQAM-Geography Department

8. Places and streets in Old-Montreal GERONIMI Copyright, 2004 © Geronimi Martine.canada UQAM-Geography Department

9. Landscapes in Old-Montreal GERONIMI Copyright, 2004 © Geronimi Martine.canada UQAM-Geography Department

10. Streets in Old-Montreal GERONIMI Copyright, 2004 © Geronimi Martine.canada UQAM-Geography Department

11. A new product in Old Montreal Boutique Hotels UQAM-Geography Department Copyright, 2004 © Geronimi Martine.canada GERONIMI

15. Boutiques-Hotel in Old-Montreal GERONIMI Copyright, 2004 © Geronimi Martine.canada UQAM-Geography Department Hotel Gault Hotel  449 Sainte-Hélène Street Montréal Le St-James Hotel  355 Saint-Jacques Street Montréal St-Paul Hotel Hotel  355 McGill Street Montreal

16. Boutiques-Hotel in Old-Montreal GERONIMI Copyright, 2005 © Geronimi Martine.canada UQAM-Geography Department

23. Municipal level The third actor GERONIMI Copyright, 2005 © Geronimi Martine.canada UQAM-Geography Department

29. On the web Action Plan for Old Montreal Copyright, 2005© Geronimi Martine.canada GERONIMI UQAM-Geography Department