In any given organization the learning and training needs of each team and individual are unique to their goals and job functions. In 2014 there was a lot of focus on personalizing training content to the needs of the learners. But much like Amazon predicting shopping habits of buyers, is it possible to predict what type of learning needs to anticipate?

1. Knowledge. Performance. Impact.
20-Minute WEBINAR: Predictive Personalization
January 21, 2015
MBI – GP Strategies Company Confidential

2. MATT DONOVAN
Vice President, Learning Solutions
GP Strategies
Introduction

3. Future or NOW?
Clips from Minority Report
IMAGINE
personalized
advertisements that speak
directly to you

4. Future or NOW?
Disney’s Magic Band TopShop’s Virtual Changing Room
IMAGINE
wearables that are
personalized and enable you to
interact with you environment
IMAGINE
a digital dressing room that makes
recommendations and allows you
to virtually try on clothes

5. What is predictive personalization?
Predictive personalization is the ability to
predict audience behavior, needs, and/or
wants to create a tailored, multi-channel
experience.
This is achieved through tools including
predictive analysis, geo-based location
technologies, and wearable technologies.
5

6. How are people using it TODAY?
• Predict course
selection
• Predict entertainment
preferences
• Predict commerce
preferences
• Predict human
attraction
6

7. How is it being used in the
learning & performance WORLD TODAY?
• Personalized online sales course
based on key demographic questions
• Use of the Experience API (xAPI)
7

8. How is predictive personalization evolving?
• Rise of wearables
• Radio-frequency
identification (RFID)
• Beacons
• Near field communication
(NFC)
• Mobile augmented reality
(AR)
• Image recognition
• GPS
Beacon
Augmented Reality
Image Recognition
8
http://blog.estimote.com/post/106913675010/how-do-beacons-work-the-physics-of-beacon-tech
Augmented Reality: http://www.designboom.com/technology/audi-a3-car-manual-enhanced-by-augmented-reality-app/
Image Recognition: http://www.forbes.com/sites/rachelarthur/2014/11/17/where-image-recognition-technology-is-headed-for-retailers-cortexica-interview/
Fitbit: http://www.cpsc.gov/Global/Images/Recall/2014/14129/114129FitbitForceLARGE.jpg
NFC: http://www.novacard.ru/en/actual/?id=861

9. What are the 5 MOMENTS of learning needs?
Geolocation-based technologies and predictive analysis could
be used to provide critical information at the precise moment
of need.
• Where is the LEARNER?
• What are they DOING?
• What do they need INFORMATION or INSTRUCTION
about? 9
Adapted from "Five Moments of Need" model (Mosher & Gottfredson, 2011)

10. What are some examples of using the existing
technologies with predictive personalization?
Qualcomm Museum’s mobile tour guide
10

11. What is the impact of predictive
personalization on learning & performance?
• New ways to learn; very often
connect with the learner’s context
• Ability to find out critical information at
the precise moment of need
• Connecting real and digital
11

12. A
?
Questions & ANSWERS
12

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Proprietary to GP Strategies Corporation
gpstrategies.com
Matt Donovan
Vice President
mdonovan@gpstrategies.com
Phone: (812) 778-9792
Join us on January 28th at 2:00 p.m.
ET for our next 20-minute Learning
Trends Series webinar: Visual
Learning: A Picture is Worth an Hour
of Training