2. Combining experiences
2002 – Uniting SingTel’s 11 web properties.
2007 Web 2.0 training
mioTV and 3G launch
2009 Avatar Mum (GRID MMS)
2010 reTHINK Social Media
2011 IDA Social Media Immersion
GRID New Media Studios
2012 - InfoCommunity
7. Where are you going?
DISCOVER
Structure / Resource
Stakeholder
DESIRED Milestones
DEFINE
Outcome
DQO
DEPLOY DEVELOP
Policy
Scale and Speed
Processes
Platform
Demonstrate
(pilot)
Certification Structure
8. Where are you going?
DISCOVER
Structure / Resource
Stakeholder
Desired Milestones
Define
Outcome
DQO
Deploy Develop
Policy
Scale and Speed
Processes
Platform
Demonstrate
(pilot)
Certification Structure
9. DQO Discover
Initial Thoughts DISCOVER
Know Know what
Know your
you need to
yourself Destination
get there
Readiness Strategies Comparative
Test Advantages
Level of Organisation Content?
Empowerment Learning Moral Highground?
Process Volunteers?
Kenna Arrow
Products?
Vs
Board Strategic Direction
11. Where are you going?
DISCOVER
Structure / Resource
Stakeholder
DESIRED Milestones
DEFINE
Outcome
DQO
DEPLOY DEVELOP
Policy
Scale and Speed
Processes
Platform
Demonstrate
(pilot)
Certification Structure
12. Readiness Meter
DEFINE
• Ready • Research
• Not Ready • Work done
to date
Before
Organisation
Project
Readiness
Review
Initial During
Resource Project
Planning
Review
• Start Small • KPI
• Big Bang • Milestones
13. Before Project Review During Project Review
GROUNDWORK REFLECTION
• Why is using social media of interest • Milestone setting
to us?
• Who do we want to reach and why?
• Is our industry ahead of the
curve, behind it, or in the middle in • What do we want from our community
terms of social media? members?
• What are we giving back that has nothing to
• Is discussion about our brand do with our product/service?
positive, negative, or neutral? Are we
being talked about at all?
• How often are we going to evaluate our
• progress?
• Who in the organization needs to be
involved in our social media strategy? • What tools might we need to monitor and
• measure our progress?
• Do we have a listening program in
place? • What data do we want/need to gather
before and during our efforts?
14. Initial Resource planning
• Start small or Big Bang
• Can I do with $0
• What shall I ask the boss for?
• Who are the point people, and what are their roles?
• What technology and IT involvement do we need? Do we need software or
infrastructure?
• Are we ok with not seeing an immediate and direct return on the money we
spend, and are we looking at this as a short term or long term investment?
• Can we afford to keep part of our allocated $ budget flexible to respond to
evolving needs?
15. DQO Define
DEFINE
Community
Building
(not-for-
profit)
Awareness
Branding CS force training
Long term Customer
Crisis Comms
Marketing Service
Event Promotion
Loyalty Depth
Social
Media
Project Goal New Saving on print
Channel of Not all patrons
Stock Clearance Sales
Communica
As price boost tion
1 off HR
Which Website Campaign Recruitment Competition
Parameters of test
For talent
16. Where are you going?
Discover
Structure / Resource
Stakeholder
Desired Milestones
Define
Outcome
DQO
Deploy DEVELOP
Policy
Scale and Speed
Processes
Platform
Demonstrate
(pilot)
Certification Structure
17. Social DEVELO
P
Media
Policy
Social
Media
Process
Platforms
DQO
PRE
- Facebook
- Twitter
- Weebly A Best Practice Approach
- Event Brite
19. Develop
TALE OF 2 SOCIAL MEDIA POLICIES
The personal use of the internet by XX staff Protect Information
must be tempered by an awareness of the try and build relationships, but you should
potential conflicts that may arise. also be aware that through your relationship
with YYY, you have access to confidential
There should be a clear division between information that shouldn't be made public.
“XXX" pages and "personal" pages. Be Transparent and Disclose
You should disclose that you work for YYY 10
On Social Networking sites, you should be magic words: "Hello, my name is [NAME],
mindful that the information you disclose and I work for XXX." Be sure to replace
does not bring the XXX into disrepute. [NAME] with your name because otherwise
that looks odd.
For example, New and existing Follow the Law, Follow the Code of Conduct
blogs, microblogs and other personal Be Responsible
websites which do identify the author as a If you aren't an authority on a subject, send
XXX employee should be discussed with your someone to the expert rather than
line manager to ensure that due impartiality responding yourself.
and confidentiality is maintained Be Nice, Have Fun and Connect
21. Social Media Policy – Tone and Culture
Develop
Don’t
1. Bluff
2. Cheat
3. Run from
reality
4. Panic
22. Develop
Online Database of Social Media Policies
How to Write a Social Media Policy
10 Must-Haves for Your Social Media Policy
23. Pilot Trial Process
Platform
Training
In-house Policy
Execute
With
results
Facebook insights
Dashboard monitoring
Review and
Stakeholder Scale up
update
D e m o n s t r a t e
Discover Where are you now? SMART – Social MediA Readiness Test (1 x deliverable provided in goody-pack and downloadable) Where do you want to go? Define Goal/s (modest incremental goals….) How to get there? Develop Strategy, Demonstrate a working model & Desired Outcome (Measure What Matters / Metrics That Matters)
Purpose: Provide the audience a way gauge their social media readiness (reduce to 3 questions on this slide, and make it visual)
