LinkedIn is for business professionals. It is more than simply an on-line resume. It is a personal website that, like a neon sign, is working for you even when you aren't. It is the ideal marketing platform for business professionals. Combined with SlideShare and Twitter, it enables the savvy professional to target potential clients, devlop trust and thought leadership and, ultimately, win new business.

1. Become a
LinkedIn All-Star

2. All-Stars

3. All-Stars
Practice

4. All-Stars
Practice
Perform

5. All-Stars
Practice
Perform
Consistently

6. 4 Tips
Make your LinkedIn
Profile compelling -
develop credibility
and trust

7. Tip # 1
Hire a photographer

8. Tip # 1
Hire a photographer

9. Tip # 1
Hire a photographer

10. Tip # 2
????
Write an attention grabbing
professional heading

11. Tip # 2
I am a CA assisting family-owned
business owners reduce tax and
plan for succession
Write an attention grabbing
professional heading

12. Tip # 2
I am a business developer
helping entrepreneurs realize
their dreams
Write an attention grabbing
professional heading

13. Tip # 2
I am a litigator helping to
mitigate risk and liability for my
clients
Write an attention grabbing
professional heading

14. Tip # 3
Develop thought leadership

15. Tip # 3
Develop thought leadership

16. Tip # 3
Develop thought leadership

17. Tip # 4
Practice …

18. Tip # 4
Practice, practice …

19. Tip # 4
… and more practice

20. February 2013